Essentials of Marketing Research (Paperback, 7th edition)

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	August 2018
First published:	2019
Authors:	Barry Babin
Dimensions:	274 x 215 x 27mm (L x W x T)
Format:	Paperback
Edition:	7th edition
ISBN-13:	978-0-357-03393-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-357-03393-0
Barcode:	9780357033937

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