Consumer Behavior: Buying, Having, and Being plus Pearson MyLab Marketing with Pearson eText, Global Edition (Paperback, 13th edition)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For consumer behavior courses. This package includes MyLab. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. Reach every student by pairing this text with Pearson MyLab Marketing MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Pearson MyLab Marketing should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2019
First published:	2020
Authors:	Michael R Solomon
Dimensions:	275 x 220 x 20mm (L x W x T)
Format:	Paperback • Digital product license key • Undefined • Undefined
Edition:	13th edition
ISBN-13:	978-1-292-31821-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-292-31821-X
Barcode:	9781292318219

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