Advertising and sales promotion (Paperback)

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	June 2015
Editors:	Ludi Koekemoer
Dimensions:	241 x 165 x 15mm (L x W x T)
Format:	Paperback
Pages:	280
ISBN-13:	978-1-4851-0219-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-0219-7
Barcode:	9781485102199
Course Code:	MNM2606

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