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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Advertising and sales promotion (Paperback) Loot Price: R489
Discovery Miles 4 890
You Save: R66 (12%)

Advertising and sales promotion (Paperback)

Ludi Koekemoer

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List price R555 Loot Price R489 Discovery Miles 4 890 You Save R66 (12%)

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Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: June 2015
Editors: Ludi Koekemoer
Dimensions: 241 x 165 x 15mm (L x W x T)
Format: Paperback
Pages: 280
ISBN-13: 978-1-4851-0219-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0219-7
Barcode: 9781485102199
Course Code: MNM2606

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