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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Advertising and sales promotion (Paperback)
Loot Price: R524
Discovery Miles 5 240
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Advertising and sales promotion (Paperback)
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List price R555
Loot Price R524
Discovery Miles 5 240
You Save R31 (6%)
Expected to ship within 4 - 8 working days
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Advances in technology and the change in customer profiles have
changed advertising and sales as they have traditionally been
conceived, forever. Marketers need to adapt their advertising and
sales approaches in order to reach their rapidly changing market
and keep up with their clients and customers. Advertising and sales
promotion focuses on the main advertising media and sales
approaches and the impact these have on the demands and pace of
effective, persuasive communication in the current digital age.
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