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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
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Advertising, Promotion, and Other Aspects of Integrated Marketing
Communications, South African Edition provides a contemporary view
of the role and importance of marketing communications. Emerging
topics such as the enormous popularity of social media outlets,
online and digital practices, viral communications, and personal
selling - along with all of their effects on traditional marketing
- are also discussed in this edition.
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