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Books > Academic & Education > Wits University > Marketing

Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): J Craig... Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
J Craig Andrews, Terence Shimp
R1,178 R1,110 Discovery Miles 11 100 Save R68 (6%) Ships in 10 - 15 working days

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Marketing (Paperback, 5th Revised edition): Prof Charles W. Lamb, Prof Joseph F. Hair, Prof Carl Mcdaniel, Prof. Christo... Marketing (Paperback, 5th Revised edition)
Prof Charles W. Lamb, Prof Joseph F. Hair, Prof Carl Mcdaniel, Prof. Christo Boshoff, Prof. Nic Terblanche
R696 Discovery Miles 6 960 Ships in 2 - 4 working days

Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues
  • End-of-chapter questions to test the content covered in each chapter
  • Website links where students can gather more information on a specific topic or example discussed
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.
Market-Based Management - Pearson New International Edition (Paperback, 6th edition): Roger Best, Russell Cummings Market-Based Management - Pearson New International Edition (Paperback, 6th edition)
Roger Best, Russell Cummings
R2,548 Discovery Miles 25 480 Ships in 12 - 19 working days

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Services Marketing - People, Technology, Strategy (Paperback, 8th Revised edition): Jochen Wirtz, Christopher Lovelock Services Marketing - People, Technology, Strategy (Paperback, 8th Revised edition)
Jochen Wirtz, Christopher Lovelock
R1,561 R954 Discovery Miles 9 540 Save R607 (39%) Ships in 12 - 19 working days

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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