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Books > Academic & Education > Wits University > Marketing

Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A.... Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
Terence A. Shimp, J Craig Andrews
R786 R675 Discovery Miles 6 750 Save R111 (14%) Shipped within 8 - 13 working days

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Consumer Behaviour - Global and Southern African Perspectives (Paperback): L Schiffman, L Kanuk, S Brewer Consumer Behaviour - Global and Southern African Perspectives (Paperback)
L Schiffman, L Kanuk, S Brewer
R642 R539 Discovery Miles 5 390 Save R103 (16%) Shipped within 4 - 9 working days

This is the first South African adaptation of the tenth edition of Schiffman and Kanuk's seminal Consumer Behavior.

Marketing (Paperback, 5th Revised edition): C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, R. Elliott Marketing (Paperback, 5th Revised edition)
C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, …
R674 R568 Discovery Miles 5 680 Save R106 (16%) Shipped within 4 - 9 working days

Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues
  • End-of-chapter questions to test the content covered in each chapter
  • Website links where students can gather more information on a specific topic or example discussed
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.
Services Marketing - People, Technology, Strategy (Paperback, 8th Revised edition): Jochen Wirtz, Christopher H. Lovelock Services Marketing - People, Technology, Strategy (Paperback, 8th Revised edition)
Jochen Wirtz, Christopher H. Lovelock
R1,319 R970 Discovery Miles 9 700 Save R349 (26%) Shipped within 7 - 12 working days

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Strategic Marketing - Theory and Applications for Competitive Advantage (Paperback, 2nd Revised edition): Strategic Marketing - Theory and Applications for Competitive Advantage (Paperback, 2nd Revised edition)
1
R577 R490 Discovery Miles 4 900 Save R87 (15%) In stock

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Innovation Management and New Product Development (Paperback, 6th New edition): Paul Trott Innovation Management and New Product Development (Paperback, 6th New edition)
Paul Trott
R1,270 Discovery Miles 12 700 Shipped within 7 - 11 working days

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex (R) New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor's Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors. About the Author Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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