Services Marketing: People, Technology, Strategy is the eighth
edition of the globally leading textbook for Services Marketing by
Jochen Wirtz and Christopher Lovelock, extensively updated to
feature the latest academic research, industry trends, and
technology, social media and case examples.This textbook takes on a
strong managerial approach presented through a coherent and
progressive pedagogical framework rooted in solid academic
research. Featuring cases and examples from all over the world,
Services Marketing: People, Technology, Strategy is suitable for
students who want to gain a wider managerial view of Services
Marketing.
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