Services Marketing - People, Technology, Strategy (Paperback, 8th Revised edition)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

General

Imprint:	World Scientific Publishing Co Inc (USA)
Country of origin:	United States
Release date:	April 2016
Authors:	Jochen Wirtz • Christopher Lovelock
Dimensions:	277 x 216 x 25mm (L x W x T)
Format:	Paperback
Pages:	783
Edition:	8th Revised edition
ISBN-13:	978-1-944659-01-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > Wits University > Business Management Books > Academic & Education > Wits University > Marketing
LSN:	1-944659-01-3
Barcode:	9781944659011

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