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Marketing Concepts And Strategies (Paperback, 9th Edition) Loot Price: R1,119
Discovery Miles 11 190
Repayment Terms: R105 pm x 12*
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Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin

Marketing Concepts And Strategies (Paperback, 9th Edition)

Sally Dibb, William Pride, Ferrell, Lyndon Simkin

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List price R1,190 Loot Price R1,119 Discovery Miles 11 190 | Repayment Terms: R105 pm x 12* You Save R71 (6%)

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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise.

The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: 2023
First published: 2023
Authors: Sally Dibb • William Pride • Ferrell • Lyndon Simkin
Dimensions: 260 x 200 x 34mm (L x W x T)
Format: Paperback
Pages: 832
Edition: 9th Edition
ISBN-13: 978-1-4737-7858-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 1-4737-7858-1
Barcode: 9781473778580

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