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Books > Business & Economics > Business & management > Sales & marketing

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Marketing Concepts And Strategies (Paperback, 9th Edition) Loot Price: R1,185

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Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin

Marketing Concepts And Strategies (Paperback, 9th Edition)

Sally Dibb, William Pride, Ferrell, Lyndon Simkin

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List price ~~R1,266~~ Loot Price R1,185 Discovery Miles 11 850 | Repayment Terms: R111 pm x 12* You Save R81 (6%)

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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise.

The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	2023
First published:	2023
Authors:	Sally Dibb • William Pride • Ferrell • Lyndon Simkin
Dimensions:	260 x 200 x 34mm (L x W x T)
Format:	Paperback
Pages:	832
Edition:	9th Edition
ISBN-13:	978-1-4737-7858-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	1-4737-7858-1
Barcode:	9781473778580