Brand Management (Paperback)

The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

General

Imprint:	Pearson Education South Africa
Country of origin:	South Africa
Release date:	February 2012
Editors:	H.B. Klopper • E. North
Dimensions:	240 x 168 x 23mm (L x W x T)
Format:	Paperback
Pages:	444
ISBN-13:	978-1-77578-033-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Management Books > Academic & Education > UNISA > Marketing
LSN:	1-77578-033-3
Barcode:	9781775780335
Course Code:	MNM3601 • MNM3710

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BRAND MANAGEMENT

Wed, 31 Mar 2021 | Review by: Caroline

WHY NOT IN EBOOK FORMAT

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