The first of its kind in South Africa, Brand Management constitutes
an invaluable tool for the growing number of academic institutions
that offer this exciting subject. Making use of both local and
international examples and cases, the subject is approached from a
holistic, yet applied perspective. Written in an accessible style,
this book assists both students and practitioners to develop the
ability to manage brands from the outset to the ultimate outcome.
This text is an invaluable reference work for practising
professionals, written by authors who have extensive academic and
professional expertise and international exposure.
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BRAND MANAGEMENT
Wed, 31 Mar 2021 | Review
by: Caroline
WHY NOT IN EBOOK FORMAT
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