Sales Management (Paperback, 3rd Edition)

Sales drive the business world and the economy. However, sales in any business need to be managed to ensure that the business achieves its objectives. This is where the function of sales management comes into the business structure: it plays the key role of ensuring that salespeople succeed at selling. The profitability of the organisation depends on how successfully sales managers lead their sales force.

The sales manager is responsible for the strategic planning of the sales force, which includes the management of the selling process and organising the sales activities within the sales department. With the third edition of this textbook, the authors hope that both industry and academia will be able to use the information to better understand and implement the different functions of sales management. Concepts are presented in such a manner that a student new to the field will easily grasp them.

General

Imprint:	Juta Academic
Release date:	February 2023
Editors:	L. Erwee • M C Cant
Dimensions:	245 x 168 x 14mm (L x W x T)
Format:	Paperback
Pages:	272
Edition:	3rd Edition
ISBN-13:	978-1-4851-3276-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	1-4851-3276-2
Barcode:	9781485132769

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