This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.
Channel Management 2e clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.
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Review This Product
Page error - missing and duplicate pages
Mon, 18 Mar 2019 | Review
by: leylarae
Unfortunately received a book with missing chapters probably too late to return it.
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On Time
Mon, 1 Aug 2022 | Review
by: David S.
The service was quick and simple. The product was delivered before the estimated ETA.
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