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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing (Paperback, 5th Revised edition) Price: R688
Discovery Miles 6 880
Marketing (Paperback, 5th Revised edition): Prof Charles W. Lamb, Prof Joseph F. Hair, Prof Carl Mcdaniel, Prof. Christo...

Marketing (Paperback, 5th Revised edition)

Prof Charles W. Lamb, Prof Joseph F. Hair, Prof Carl Mcdaniel, Prof. Christo Boshoff, Prof. Nic Terblanche

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Price R688
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Discovery Miles 6 880 | Repayment Terms: R64 pm x 12*

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Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues
  • End-of-chapter questions to test the content covered in each chapter
  • Website links where students can gather more information on a specific topic or example discussed
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: September 2015
Authors: Prof Charles W. Lamb • Prof Joseph F. Hair • Prof Carl Mcdaniel • Prof. Christo Boshoff • Prof. Nic Terblanche
Dimensions: 279 x 211 x 30mm (L x W x T)
Format: Paperback
Pages: 591
Edition: 5th Revised edition
ISBN-13: 978-0-19-907992-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > Wits University > Business & Economics
Books > Academic & Education > Wits University > Business Management
Books > Academic & Education > Wits University > Marketing
Books > Academic & Education > Stellenbosch University > Business & Economics
Books > Academic & Education > Stellenbosch University > Marketing
LSN: 0-19-907992-7
Barcode: 9780199079926

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