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Product and Price Management (Paperback) Loot Price: R600
Discovery Miles 6 000
You Save: R49 (8%)

Product and Price Management (Paperback)

C.H. Botha, R. Machado

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List price R649 Loot Price R600 Discovery Miles 6 000 You Save R49 (8%)

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In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2018
Authors: C.H. Botha • R. Machado
Dimensions: 245 x 170 x 22mm (L x W x T)
Format: Paperback
Pages: 367
ISBN-13: 978-1-4851-2940-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Business Management
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Management
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-2940-0
Barcode: 9781485129400

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