Marketing management (Paperback, 6th ed)

Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	September 2013
Authors:	J.W. Strydom • C.J. Jooste • P.J. du Plessis
Dimensions:	246 x 168 x 35mm (L x W x T)
Format:	Paperback
Pages:	676
Edition:	6th ed
ISBN-13:	978-0-7021-7812-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	0-7021-7812-8
Barcode:	9780702178122

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