Project Management in Perspective (second edition) introduces the fundamentals of project management.

The approach is interdisciplinary and ensures that the essential processes are thoroughly covered and relevant to various business contexts. The title is written for undergraduate courses offered by departments of Business Management and Logistics Management at universities and universities of technology.

Features:

• Keywords and concepts are cleary defined.
• 'Food for thought' boxes illustrate the theory and engage the reader.
• Exercises in each chapter provide opportunities to gain practical experience.
• Case studies have been updated.
• Includes new perspectives and ideas regarding Project Management.
• Reflection boxes provide opportunity for students to assess the knowledge they've gained.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.

A universal guide to understanding and managing life insurance companies in the new millennium. Containing a succinct analysis of those disciplines upon which the worldwide life insurance industry is built. The intention of this book is to introduce the student of life insurance to the range and complexity of issues that pertain to the management and development of a life insurance company and to equip insurance company managers with a ready reference to the fundamental aspects of those facets and disciplines of the business with which they may not be familiar. Much material on life insurance subjects is available to the specialised reader. The aim of this book is to reach those with limited knowledge of the industry and to provide a comprehensive picture of the operation, management and development of a life insurance company as a whole.

This title is intended to make it easier for undergraduate law and commerce students to gain a proper appreciation of the principles of business entities as laid down in the cases. The title will provide students who do not have ready access to the law reports with a selection of extracts from the leading English and South African cases on mainly company and partnership law. It is written for use in conjunction with standard text books on the subject.

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. With the Tenth Edition, the author preserves classical algorithms by providing essential hand computational algorithms as an important part of OR history. Based on input and submissions from OR students, professors, and practitioners, the author also includes scenarios that show how classical algorithms can be beneficial in practice. These entries are included as Aha! Moments with each dealing with stories, anecdotes, and issues in OR theory, applications, computations, and teaching methodology that can advance the understanding of fundamental OR concepts.

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.