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Multinational Strategic Alliances (Hardcover)
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Multinational Strategic Alliances (Hardcover)
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Multinational Strategic Alliances Robert J. Mockler St. Johna s
University, New York Strategic alliances are one of the most
significant tools used today in business, especially by
multinational firms. It is seen by business managers as the way to
grow their organizations, especially when faced by downsizing and
cutbacks. Such alliances have certainly been around for a long
time, and surveys show that today the majority of large
organizations use them. Almost all multinational firms have
considered them. However, what has changed in todaya s working
climate is their breadth and frequency of use, and their
complexity. This highlights the need for a comprehensive guide such
as this. Indeed, research shows that over 70% of strategic
alliances fail to deliver the results that were intended from the
outset. What makes this book so useful is that it covers a broader
range of alliances and has more current case studies than other
books currently available. In addition, this comprehensive
introduction to the subject provides a base of practical a
how--to--do--ita material and specific decision models covering
determining strategic fit, negotiating strategic alliances and
selecting compatible partners, formulating type and structure of
alliances in light of operational fit, and making strategic
alliances work. The book also explores other options instead of
alliances such as wholly--owned multinational expansion and
exporting, and has major sections on understanding and managing
cross--cultural diversity, communications and leadership. Case
studies include General Motors in China, British Airways and
American Airlines, Airbus Industrie, a celluar phone venture in
Tashkent, British Petroleum/Mobil in Europe, and Puyi--Briggs and
Straton Engine Corporation in China. The systematic processes,
contingency frameworks, best practices guidelines and situation
analysis checklists given in this book make it an indispensable
guide for managers and senior managers no matter what the size of
their enterprise, especially those involved in international
marketing, planning and management. It is also relevant to
consultants and MBA and post--graduate students interested in the
development, management and other strategic issues involved in
multinational strategic alliances.
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