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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Market-Based Management - Pearson New International Edition (Paperback, 6th edition)
Loot Price: R2,415
Discovery Miles 24 150
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Market-Based Management - Pearson New International Edition (Paperback, 6th edition)
Expected to ship within 12 - 17 working days
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For courses in marketing management or marketing strategy. A focus
on how marketing performance, profitability, and strategies affect
profit. Measuring performance and profitability in marketing is
becoming more and more important in the business world. Best
focuses on marketing performance, and profitability, and the role
marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus,
while incorporating the rise of technology in marketing.
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