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Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback) Loot Price: R439
Discovery Miles 4 390

Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback)

Gary Vaynerchuk

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Loot Price R439 Discovery Miles 4 390

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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: they mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

General

Imprint: HarperBusiness
Authors: Gary Vaynerchuk
Dimensions: 232 x 186 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 272
ISBN-13: 978-0-06-339411-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Promotion > South African Top 50
Promotions > Loadshedding > Books > Business
LSN: 0-06-339411-1
Barcode: 9780063394117

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