The Definitive Guide to Doing Business in Africa

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.

E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.

This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

A fascinating behind-the-scenes look at one of the world's biggest tech companies.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifthlargest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film.

In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: they mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

From naughty lists to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up, and dives into real learnings along the way.

The narrative invites you to journey through the chaos with the young team and unpacks in gritty detail what goes into building a tech start-up – with stories of fun and failure honestly told in equal measure.

The First Kudu tells the story of HouseME, a rental technology company founded in South Africa that grew to 34 employees and 50 000 registered users, processing hundreds of millions of rands each year. The company won awards, raised several rounds of funding and was sought after by competitors.

It was exciting. It was excellent. And then… it was dead.

Ben Shaw (former CEO) and Lorne Hallendorff (former COO) provide a whirlwind tour of what goes into building a start-up at the southern tip of Africa and what they would do differently, were they to do it again.

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

It is designed to support you on every step of your e-commerce journey and will show you how to:

• Find your customers.
• Set up your e-commerce store.
• Take online payments.
• Sell on existing platforms.
• Attract more customers.
• Fulfil online orders.
• Manage stock.
• Serve your customers.
• Make a profit.
• Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them.

Go on. Tuck in

Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.

Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.

Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.

With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of industrialization.

Digging deeper into the theoretical underpinnings of Industry 4.0, chapters explore consumerism, consumption on demand, consumer connectivity, omnichannel retailing and social commerce to develop a general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved as a discipline and practice through the combined lens of accommodating technological advancement and supporting consumption. Looking to the future of global industry, it concludes by anticipating further technological advancement and contemplates the vision, possibilities, realities and challenges of where logistics and supply chain operations will go beyond automation, robotics and artificial intelligence to meet evolving consumer demand.

Giving meaning to the coalescence of the physical supply chain and digital commerce, it will prove invaluable to students and scholars of both economics and organizational and technology studies. It also offers significant insights for decision-makers working at all levels of supply chain and operations management, revealing digital transformations at both the firm (micro) and industry and country (macro) levels.

It's time to do things differently.

Trust your team. Be radically honest. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

Organizations are in a race to become a digital enterprise. For those leading their company’s tech-driven change, this guide will help you along the way.

Every business makes plans for updating products, technologies, and processes. However, that is simply not enough for a twenty-first century company. While the pressure is intense, you can create a clear path forward using guidance from this book.

In Driving Digital, business technology executive Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. You no longer have to blindly trek through the mine field of their company’s digital transformation.

In this thoroughly researched one-stop manual, Sacolick teaches you how to:

• Formulate a digital strategy
• Transform business and IT practices
• Align development and operations
• Drive culture change
• Bolster digital talent
• Capture and track ROI
• Develop innovative digital practices
• Pilot emerging technologies

""Minervini has run circles around most PhDs trying to design systems to beat the market."" -- JACK SCHWAGER, bestselling author of Stock Market Wizards

""Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks."" -- DAVID RYAN, three-time U.S. Investing Champion

"" Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary."" -- CHARLES KIRK, The Kirk Report

""One of Wall Street's most remarkable success stories."" -- BEN POWER, Your Trading Edge THE INVESTOR'S GUIDE TO SUPERPERFORMANCE

Dramatically increase your stock market returns with the legendary SEPA system

For the first time ever, U.S. Investing Champion Mark Minervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year for a 33,500% compounded total return.

In "Trade Like a Stock Market Wizard," Minervini unveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital--for consistent triple- digit returns.

Whether you're just getting started in the stock market or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders.

"Trade Like a Stock Market Wizard" teaches you: How to find the best stocks before they make big price gains How to avoid costly mistakes made by most investors How to manage losses and protect profits How to avoid high-risk situations Precisely when to buy and when to sell How to buy an IPO Why traditional valuation doesn't work for fast-growing Superperformers Examples of Minervini's personal trades with his comments

With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, "Trade Like a Stock Market Wizard" puts in your hands one of the most effective and--until now--secretive stock investing systems in the world.

MARK MINERVINI has a trademarked stock market method that produces outsized returns in virtually every market. It's called Specific Entry Point Analysis--SEPA--and it has been proven effective for selecting precise entry points, preserving capital and profi ts with even more precise exit points--and consistently producing triple-digit returns.

Now, in "Trade Like a Stock Market Wizard," Minervini shares--for the fi rst time ever--his coveted methodology with investors like you

e-Commerce is a broad term that covers all business activities that use the internet as the platform for conducting exchanges or forming and maintaining relationships. It encompasses social media, the sharing economy, mobile applications, e-tailing, the changes to business models and developments such as wearables, and is a rapidly growing component of business education. The separation between real and virtual worlds is becoming more intangible as we rapidly face a new world of integrated technology. e-Commerce provides a solid grounding in this dynamic discipline as well as tools and techniques to leverage for e-commerce business success. e-Commerce is written from the perspective of a developing country and makes use of many South African examples. It uncovers the main business drivers that practitioners need to be aware of in this rapidly developing field, from an overview of the e-commerce environment and the digital business models and strategies that have emerged from it, to an in-depth look at the strategic drivers for digital and social marketing, operations and emerging trends in the digital future. e-Commerce is aimed at students who already have an understanding of general business theory, specifically basic concepts in economics, marketing and management.

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market.

Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.

If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: - Build a website and go live in 1 hour - Accept online payments and set up statements to track your income - Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. - Earn up to GBP10 per click every time someone clicks on your site - Earn up to GBP115 every time someone fills out a form on your site - Get other web publishers to sell your stuff - Create a database of readers you can profit from every time you update your site - Have a chat room, forum and video forum on your website for free - Automatically send out an email everyday with no input from you - Incorporate a search box on your site that makes you money every time someone searches - Add ready-made articles about your chosen subject to your site completely free - simply copy and paste! Contents: Inroduction; 1. Get an idea; 2. Register the name and build the website; 3. Develop products and services list to sell (optional); 4. Get traffic; 5. Mastering the art of Google Adwords; 6. Capture emails and send newsletters; 7. Add adverts; 8. Sell other people's stuff; 9. Make your site sticky: chat, forums, video messaging, latest news and autoresponder; 10. Get others to sell your stuff; Index.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

E-Commerce - A Southern African Perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included.

The authors are experienced lecturers on e-commerce and are well qualified to trace developments in this fast-paced field of inquiry. This book is essential reading, for students and practitioners.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market.

Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

Are you tired of working the same 9 to 5 job?

Are you sick of making your boss rich while you get paid pennies to the dollar?

Do you want to live life as you've always dreamed and spend more time doing what you love?

Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life?

The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees.

Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.

However, making money online requires the right knowledge, the correct approach and the effort input to make it work.

Owning an online business isn't like playing games with friends.

It requires investments of time and money and a serious approach.

It's time to stop dreaming and start building your new life.

Become your own master and gain the success you deserve.

Now.

This book will help you become the trader you want to be, but it won't happen automatically. You won't be immediately successful the moment you finish reading.

Earning money with day trading is possible, but it takes time, discipline, effort and commitment on your part.Let me explain. Throughout the book, you will learn key concepts that you can apply to your trading right away. The knowledge you accumulate is essential because it is what you base your trading decisions on, the decisions that will determine your ultimate success or failure.

One of my key goals in this book is to help you expand your tradingknowledge to make informed decisions. I will provide you with many valuable resources to help you learn what you need to know.At the end of each chapter you will find "Action Actions", exercises related to the topics recently covered. If you want to get the most out of this book, take a few minutes to complete these Actions. The results you will get will, in most cases, be directly proportional to the effort and commitment you invest in creating them.

I am committed to helping you become the best trader you can be, but I will need your help to do so.