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Books > Business & Economics > Business & management > E-commerce
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e-Commerce - Dynamic markets perspective (Paperback, 2nd ed)
Loot Price: R912
Discovery Miles 9 120
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e-Commerce - Dynamic markets perspective (Paperback, 2nd ed)
Expected to ship within 5 - 10 working days
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e-Commerce is a broad term that covers all business activities that
use the internet as the platform for conducting exchanges or
forming and maintaining relationships. It encompasses social media,
the sharing economy, mobile applications, e-tailing, the changes to
business models and developments such as wearables, and is a
rapidly growing component of business education. The separation
between real and virtual worlds is becoming more intangible as we
rapidly face a new world of integrated technology. e-Commerce
provides a solid grounding in this dynamic discipline as well as
tools and techniques to leverage for e-commerce business success.
e-Commerce is written from the perspective of a developing country
and makes use of many South African examples. It uncovers the main
business drivers that practitioners need to be aware of in this
rapidly developing field, from an overview of the e-commerce
environment and the digital business models and strategies that
have emerged from it, to an in-depth look at the strategic drivers
for digital and social marketing, operations and emerging trends in
the digital future. e-Commerce is aimed at students who already
have an understanding of general business theory, specifically
basic concepts in economics, marketing and management.
General
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