This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry's development.

The mobile services industry is going through a major transformation, which challenges many of the basic assumptions behind the existing business models. As the business paradigm shifts from voice-centric to data-centric mobile services, the ways of analyzing the industry need to evolve as well. Mobile Services in the Networked Economy provides new insight into the structure and dynamics of the mobile services industry by combining novel ideas from the complexity theory, from the research of vertical integration strategies and from the theories of networked organizations. These ideas and theories are then applied to the context of three different types of mobile services markets in Japan, Finland and the UK. The case analyses demonstrate how the three markets are currently going through very distinct phases of evolution in a continuum between two very different kinds of business environments. The analysis of the mobile services industry presented in this book will help the reader not only to understand the logic behind the way the industry looks today, but also to foresee possible future trends in the development of a given mobile services market.

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides. While it is now possible to connect almost instantly and seamlessly across the globe, collaboration comes at a cost; it requires new skills and hidden 'collaboration work', and the need to renegotiate the fair distribution of value in multi-stakeholder network arrangements. Presenting state-of-the-art research, case studies, and leading voices in the field, the book provides academics and professionals with insights into the diverse powers of collaboration in the digital age, spanning collaboration among professionals, organisations, and consumers. It brings together contributions from scholars interested in the collaboration of teams, cooperatives, projects, and new cooperative systems, covering a range of sectors from the sharing economy, health care, large project businesses to public sector collaboration.

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that will prove useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.

The Internet has generated a large amount of information that is created and shared between individuals and organizations. Because of the amount of information flying through cyberspace, the time to locate and digest the information increases exponentially, but the question of what information can be shared and how to share them remains unsolved. ""Advances in Electronic Business, Volume 2"" explores the semantic web and intelligent web services, two methods created to help solidify the meaning and relationship of data, and explains how they relate to business processes. Professionals, policy-makers, academics, researchers, and managers in IT, business, and commerce will find this book useful in understanding the semantic web and intelligent web services impact on e-commerce.

E-business research is currently one of the most active research areas. With the rapid advancement in information technologies, e-business is growing in significance and is having a direct impact upon ways of doing business. As e-business becomes one of the most important areas in organizations, researchers and practitioners need to understand the implications of many technological and organizational changes taking place. ""Advances in E-Business Research: E-Business Innovation and Process Management"" provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic communication adoption and service provider strategies, privacy policies, and implementation issues.

Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportunities for both buyers and sellers. Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SME while providing researchers, scholars, professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities under the social, managerial and organizational dimensions.

E-Business covers a broad spectrum of businesses based on the Internet, including e-commerce, e-healthcare, e-government and e tailing. While substantial attention is being given to the planning and development of e-business applications, the efficiency and effectiveness of e-business systems will largely depend on management solutions. These management solutions demand a good grasp of both the technical and business perspectives of an e-business service. There have been many books on the Internet based on e-commerce, Internet protocols, distributed components etc. However, none of these books address the problem of managing e business as a set of networked services. They do not link enterprise management with network and systems management. This book provides an overview of the emerging techniques for IT service management from a business perspective with case studies from telecommunication and healthcare sectors. It integrates the business perspective with relevant technical standards, such as SNMP, WBEM and DMI. This book presents some concepts and methodologies that enable the development of effective and efficient management systems for networked services. The book is intended to familiarize practicing managers, engineers, and graduate level students with networked service management concepts, architectures and methodologies with reference to evolving standards. It should be useful in a number of disciplines, such as business management, information systems, computers and networking, and telecommunications.

Appendix 2 is based on TeleManagement (TM) Forum's documents on TOM (GB921, GB910 and GB908). While this appendix has explained the basic management concept of an e-telco, TMForum now recommends the use of eTOM as explained in www.tmforum.com. An overview of eTOM is available in the report The TeleManagement Forum's enhanced Telecom Operations Map (eTOM) by Michael Kelly appearing in the Journal of Network and Systems Management in March 2003.

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Advances in Electronic Business, Volume 1 advances the understanding of management methods, information technology, and their joint application in business processes. The applications of electronic commerce draw great attention of the practitioners in applying digital technologies to the buy-and-sell activities. This first volume addresses the importance of management and technology issues in electronic business, including collaborative design, collaborative engineering, collaborative decision making, electronic collaboration, communication and cooperation, workflow collaboration, knowledge networking, collaborative e-learning, costs and benefits analysis of collaboration, collaborative transportation, and ethics.

The emergence of electronic business is one of the most profound changes that revolutionized the process of buying, selling, and exchanging products and services over the Internet. There is a growing demand in electronic business research that will provide insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business.Mobile Applications and Knowledge Advancements in E-Business covers emerging e-business theories, architectures, and technologies that are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this publication is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This book will serve as an integrated e-business knowledge base for those who are interested in learning about the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

This book offers a look at equity markets and what they have experienced since the 1997 Order Handling Rules were instituted. Specifically, it examines the tremendous technology innovation, intensified competition between an expanding set of alternative trading venues, and continuing regulatory changes that have occurred. Who have been the key initiators? How has market quality evolved over this period in response? What further structural and regulatory changes are still needed? These are among the key questions addressed in the volume, titled after the Baruch College Financial Markets Conference entitled Rapidly Changing Securities Markets: Who are the Initiators? The Zicklin School of Business Financial Markets Series presents the insights emerging from a sequence of conferences hosted by the Zicklin School at Baruch College for industry professionals, regulators, and scholars. Much more than historical documents, the transcripts from the conferences are edited for clarity, perspective and context; material and comments from subsequent interviews with the panelists and speakers are integrated for a complete thematic presentation. Each book is focused on a well delineated topic, but all deliver broader insights into the quality and efficiency of the U.S. equity markets and the dynamic forces changing them.