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Books > Business & Economics > Business & management > E-commerce
After a decade of treating the topic of e-commerce with awe and
confusion, we can now step back and analyze the subject more
objectively. From launching an electronic storefront to managing
complex supply chain operations, most companies have ventured into
e-commerce; but even the best-run bricks-and-mortar enterprises
have run into snags in the virtual world. Even mighty Wal-Mart, for
example, took its website through several redesigns and sales
strategies, and Borders eventually outsourced its Internet sales
activites to rival, Amazon. Despite the horror stories of abysmal
customer service, lost information, catastrophic meltdowns, and the
excesses of the dot.com boom, the Internet is now an essential tool
and medium for conducting business. Today, the key question is not
whether your firm should invest in e-commerce, but how you can do
so most profitably. In Implementing E-Commerce Strategies, Marc
Epstein goes beyond the hype to focus on the practical angles of
designing, executing, and successfully managing an e-commerce
strategy that works for your company. While many books have
addressed the "what" and "why" of e-commerce, Epstein zeroes in on
the elusive "how." Showcasing the experiences of 32 companies (both
successes and failures) in a wide variety of industries, he
explores such issues as: Corporate culture and strong leadership
from the executive suite Integrating e-commerce into corporate
strategy Aligning goals, accountabilities, and performance metrics
to support e-commerce initiatives Building systems that can measure
the value of your e-commerce investments. No business can avoid
e-commerce--and its capacity for creating spectacular opportunities
or wasting precioustime and resources. How your firm handles these
challenges may very well determine whether or not it will survive.
Recently, e-business applications have evolved beyond business
transactions and services to include customer relationship
management (CRM), mobile computing, Web mining, e-healthcare,
social networking, and Web 2.0. As e-business continues to create
new business models and technologies, researchers, higher education
faculty, and practitioners are in great need of appropriate
reference resources to enhance their understanding of all aspects
of e-business technologies and management.""Emergent Strategies for
E-Business Processes, Services and Implications: Advancing
Corporate Frameworks"" is an authoritative collection of original,
in-depth, and innovative research articles on e-business concepts,
models, processes, services, and applications. This book presents
an integrated view of emerging issues and technologies addressed by
renowned scholars, providing researchers and practitioners with the
state-of the-art reference for future research and practices on a
wide range of topics including e-CRM, e-business model,
multi-channel management, e-health, m-commerce adoption, offshore
outsourcing, and e-business innovation.
This book identifies and discusses the main challenges facing
digital business innovation and the emerging trends and practices
that will define its future. The book is divided into three
sections covering trends in digital systems, digital management,
and digital innovation. The opening chapters consider the issues
associated with machine intelligence, wearable technology, digital
currencies, and distributed ledgers as their relevance for business
grows. Furthermore, the strategic role of data visualization and
trends in digital security are extensively discussed. The
subsequent section on digital management focuses on the impact of
neuroscience on the management of information systems, the role of
IT ambidexterity in managing digital transformation, and the way in
which IT alignment is being reconfigured by digital business.
Finally, examples of digital innovation in practice at the global
level are presented and reviewed. The book will appeal to both
practitioners and academics. The text is supported by informative
illustrations and case studies, so that practitioners can use the
book as a toolbox that enables easy understanding and assists in
exploiting business opportunities involving digital business
innovation.
Implementing e-government services can give governments a
competitive advantage by reducing operational and management costs,
increasing transparency, and fulfilling their commitment to good
governance. Yet, advances in e-government technologies and their
applications present complex managerial and technological
challenges. E-Government Service Maturity and Development:
Cultural, Organizational and Technological Perspectives discusses
important concepts for public administration reformation, taking
into account the complex social, administrative, cultural, and
legal problems of implementing modern digital systems. The book
helps define empirical studies and methodologies for e-government
research and identifies factors affecting the development and
proliferation of e-government. Researchers and practitioners will
gain an understanding of managing e-government; meeting their
strategies and objectives; building trust, confidence, and
security; providing interactivity and community; developing
personalized experiences and content; increasing service selection;
and other issues essential to adopting, implementing, and
sustaining e-government.
E-supply chain is the use of information technology, electronic
means, or cyberspace to bring together widely dispersed suppliers
and buyers, to enhance coordination and knowledge sharing, and to
manage upstream and downstream value chain channels. ""E-Supply
Chain Technologies and Management"" offers the most comprehensive
analysis of the concepts, models, and IT infrastructures of
electronic supply chains. This Premier Reference Source provides a
broad understanding of issues pertaining to the use of emerging
information technologies and their impact on supply chain
flexibility and management. Professionals, researchers, and
practitioners who want to explore the concepts and principles of
e-supply chain, or want to apply various e-supply chain models and
systems to solve business problems, will find this reference book
to be an indispensable tool.
Strategies and Policies in Digital Convergence is the authoritative
reference source describing issues in business strategy and public
policy rising from digital convergence. Cutting-edge descriptions
of mobile communications, broadband networks, and digital
multimedia broadcast services are provided. This Premier Reference
Source presents new business opportunities generated by digital
convergence, and raises governance issues caused by this union. It
provides a comprehensive overview of the technological aspects of
digital convergence and the resulting business strategies and
public policies.
Fashion is a glamorous industry, one of beauty, money, fame, and
huge profits. However, from the inside, it is clear the industry is
suffering. An industry worth $3 Billion (USD), the fashion industry
is characterized by products with a short shelf-life, wrong
forecasts, low profits, and ever-increasing competition. On the
periphery, technology is rapidly invading the fashion industry,
with emerging forms such as Artificial Intelligence, Machine
Learning, Deep Learning, Artificial Neural Networks, Human-Robot
Interface, making their way into this industry in recent years. AI
in Fashion Industry discusses recent developments in fashion
forecasting, developing a 'framework of AI-based fashion
forecasting' and validates the framework with a qualitative case
study of the world's first fashion intelligence company based in
Bengaluru, India. This book studies the relationship between
fashion and social media engagement of consumers, before moving on
to create a 'conceptual framework of fashion e-forecasting.' The
case study addresses the forecasting-based business problem of a
family-owned fashion retail business. This book is unique,
suggesting a novel method of fashion product development in the
light of data-driven intelligence; documenting some of the rapid
developments in the field with the onset of technology and
addressing some of the fundamental questions that are becoming more
relevant in recent years.
This book combines the three dimensions of technology, society and
economy to explore the advent of today's cloud ecosystems as
successors to older service ecosystems based on networks. Further,
it describes the shifting of services to the cloud as a long-term
trend that is still progressing rapidly.The book adopts a
comprehensive perspective on the key success factors for the
technology - compelling business models and ecosystems including
private, public and national organizations. The authors explore the
evolution of service ecosystems, describe the similarities and
differences, and analyze the way they have created and changed
industries. Lastly, based on the current status of cloud computing
and related technologies like virtualization, the internet of
things, fog computing, big data and analytics, cognitive computing
and blockchain, the authors provide a revealing outlook on the
possibilities of future technologies, the future of the internet,
and the potential impacts on business and society.
'Essential for any leader in any industry' - Kim Scott, bestselling
author of Radical Candor Working Backwards gives an insider's
account of Amazon's approach to culture, leadership and best
practices from two long-time, top-level Amazon executives. Colin
Bryar and Bill Carr joined Amazon in the late 90s. Their time at
the company covered a period of unmatched innovation that brought
products and services - including Kindle, Amazon Prime, Amazon Echo
and Alexa, and Amazon Web Services - to life. Through the story of
these innovations they reveal the principles and practices that
drive Amazon's success. Through their wealth of experience they
offer unprecedented access to the 'Amazon way' as it was refined,
articulated and proven to be repeatable, scalable and adaptable.
Working Backwards shows how success is not achieved by the genius
of any single leader, but rather through commitment to and
execution of a set of well-defined, rigorously executed principles
and practices that you can apply at your own company, no matter the
size. 'Working Backwards should be read by anyone interested in the
real thing - the principles, processes and practices of
twenty-first-century management and leadership' - Forbes 'Gives us
the story as it developed at the time - and that is probably worth
the cover price of the book in itself' - Financial Times
This book accomplishes an analysis of critical aspects of
managerial implications on the business with information. The
business dealing with information is spreading in the service
market; and, an efficient management of informational processes, in
order to perform successful business with them, is now crucial.
Besides, economical/business, technological or any other kind of
information, organized in a variety of forms, can be considered as
an 'informational product'. Thus, creating a business value out of
information is challenging but vital, especially in the modern
digital age. Accordingly, the book covers the methods and
technologies to capture, integrate, analyze, mine, interpret and
visualize information out of distributed data, which in turn can
help to manage information competently. This volume explores the
challenges being faced and opportunities to look out for in this
research area, while discussing different aspects of this subject.
The book will be of interest to those working in or are interested
in joining interdisciplinary and transdisciplinary work in the
areas of information management, service management, and service
business. It will also be of use to young generation researchers by
giving them an overview on different aspects of doing business with
information. While introducing them to both technical and
non-technical details, as well as economic aspects, the book will
also be extremely informative for professionals who want to
understand and realize the potential of using the cutting-edge
managerial technologies for doing successful business with
information/ services.
This book combines the analytic principles of digital business and
data science with business practice and big data. The
interdisciplinary, contributed volume provides an interface between
the main disciplines of engineering and technology and business
administration. Written for managers, engineers and researchers who
want to understand big data and develop new skills that are
necessary in the digital business, it not only discusses the latest
research, but also presents case studies demonstrating the
successful application of data in the digital business.
Today every business is an e-business, and whether you are selling
golf outings over the Internet or manufacturing the carts, there is
no escaping the fact that every aspect of organizational design is
profoundly affected by the new rules of the electronic economy.
What many people and organizations overlook, however, is the degree
to which these new rules are requiring a fundamentally different
style of leadership. In E-Leader , Robert Hargrove identifies the
new mindset and skills that leaders must develop in order to thrive
in a world where wealth is built on relationships and experiences,
not products or even technology. The old model of leader as
"steward," protecting the company's brands and assets, is being
replaced by a model of leader as "entrepreneur," searching
constantly for new sources of wealth creation establishing creative
ventures with suppliers, distributors, and even competitors and
discovering new ways to attract, retain, and nurture talent- all at
the speed of light. E-Leader captures the energy of the mavericks
who are redefining leadership on the electronic frontier and shows
managers in all types of organizations how to manage for the
future, not for the past or even the present.
What do brands like Apple, Diesel, Abercrombie & Fitch, and
Virgin have in common and what differentiates them from other
brands? These brands are able to maintain a relationship with their
clients that goes beyond brand loyalty. This gives a complete
analysis of lifestyle brands that inspire, guide, and motivate
beyond product benefits alone.
The concepts of innovation and export are traditionally considered
in isolation, both within companies and within the support
organizations dedicated to them. As a result, within this broad
research field, very little academic work has focused on how to
implement their relationship at an operational level. This book
proposes a joint diagnostic tool for SMEs, highlighting good
practices to be mastered in order to simultaneously improve
innovation and export performance, in the form of a virtuous
circle. Innovation and Export focuses on the integration of
innovation and export into the strategic management of SMEs, for
which the use of synergies is a powerful lever to overcome any
difficulties in mobilizing significant resources.
Mobile commerce, or M-commerce, is booming as many utilize their
mobile devices to complete transactions ranging from personal
shopping to managing and organizing business operations. The
emergence of new technologies such as money sharing and
transactional applications have revolutionized the way we do
business. Wholeheartedly adopted by both the business world and
consumers, mobile commerce has taken its seat at the head of the
mobile app economy.Securing Transactions and Payment Systems for
M-Commerce seeks to present, analyze, and illustrate the challenges
and rewards of developing and producing mobile commerce
applications. It will also review the integral role M-commerce
plays in global business. As consumers' perceptions are taken into
account, the authors approach this burgeoning topic from all
perspectives. This reference publication is a valuable resource for
programmers, technology and content developers, students and
instructors in the field of ICT, business professionals, and mobile
app developers.
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