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Books > Business & Economics > Business & management > E-commerce
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
A growing number of information providers are now online, and as a
result being able to produce copy that is suitable for an online
readership is of increasing importance. In this text the basic
principles of copywriting are covered, along with more specific
guidance on writing for online sources. The differences between
writing for online and offline are highlighted to enable the reader
to distinguish between the two and consequently write the best form
of copy for the end source.
As businesses adapt to the realities of the digital world, this book is designed to provide users with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business. While most marketing books emphasize the perspectives and influences of consumers, marketers, and policy makers, this one also includes a discussion of the influence of technology on the nature of the interactions between the other three perspectives. Topics covered include developing business intelligence with online research, building online business models, and implementing business strategy. Addresses the role of the Internet on business-to-business exchanges. For large and small business managers/owners.
Why are jokes funny? Why do we laugh? In "Funny Peculiar, " Mikita
Brottman demurs from recent scholarship that takes laughter-- and
the broader domain of humor and the comical--as a liberating social
force and an endearing aspect of self-expression. For Brottman,
there is nothing funny about laughter, which is less connected to
mirth and feelings of good will than to a nexus of darker emotions:
fear, aggression, shame, anxiety.
The best Business Web sites at your fingertips24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: bankingcommercial banking, regulators, trade associations, international links business lawstatutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveyslabor statistics, job hunters, career planning e-commercee-business news, statistics, how-to sites, technology sites, business-to-business sites finance and investmentsmarket analysis and commentary, market news, stock screeners, brokers hospitality and tourismlodging and gaming, restaurant and foodservice small business and entrepreneurshipstartup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online.
13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. The conference was sponsored by IFIP TC 6 in cooperation with TC 8 and TC 11. The conference provided a forum for researchers, engineers and interested users in academia, industry, and government to discuss the latest research, cutting-edge practice and upcoming trends in the growing areas of e-Commerce, e-Business, and particularly e-Government. Sophisticated applications as well as the underlying technology that supports such applications were discussed and demonstrated. The conference attracted a wide range of participants representing a significant community of researchers and practitioners from a broad range of countries. The conference was organized along parallel tracks, each track focusing on specific aspects of current research, industry applications, and public administration.
Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's. It will enable you to develop winning ways with email and to re-claim some of those valuable resources which email consumes.The authors offer solutions to managing email that will help you save time and use email to communicate effectively and send the right message, right first time. These solutions are based on personal preferred patterns of work and management styles. The authors show you how to use email to support you and your team, to become more productive and reduce stress. Case histories are included throughout, to help you understand and apply the contents to you own and your organisation's situation. This book addresses: * how time management and personal effectiveness can be improved through better use of email. * how to develop and implement an email best practice policy for the organization. * how email can be used constructively to support customer relationship management and knowledge management
Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability. Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.
'E-business Implementation' is written as a complete guide to
successful e-business delivery, from both a project management and
a detailed technological perspective.
Is the Enterprise Information Portal (EIP) knowledge management's
killer app? Leading expert Joseph M. Firestone, the first author to
formulate the idea of the Enterprise Knowledge Portal, breaks new
ground and looks to the future with a practical, but comprehensive
approach to enterprise portals and their relationship to knowledge
management. Providing a clear and novel overview, Firestone tackles
a wide range of topics ranging from functional EIP applications,
estimating costs and benefits of EIPs, variations in EIP technical
architecture, the role of intelligent agents, the nature of
knowledge management, portal product/solution segmentation, portal
product case studies, to the future of the EIP space.
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
'e-Business Strategies for Virtual Organizations' enables IT
managers and directors to develop and implement IT strategies and
infrastructures for new models of doing business based on the
Internet.
As the growth in teleworking, 'virtual teams' and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organisational boundaries. Only with this redesign of working methods and business processes can the promise of the digital age be delivered. This book draws upon an international, multidisciplinary team of editors and contributors, and presents the most recent academic research on the subject.
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce, e-business, and- government applications and the underlying technology to support those applications. The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference. Thematically they were grouped in the following sessions: - Sessions on security and trust, comprising nine papers referring to both trust and security in general as well as presenting specific concepts for enhancing trust in the digital society. - Session on inter-organisational transactions, covering papers related to auditing of inter-organizational trade procedures, cross-organizational workflow and transactions in Business to Business platforms. - Session on virtual enterprises, encompassing papers describing innovative approaches for creating virtual enterprises as well as describing examples of virtual enterprises in specific industries. - Session on online communities containing three papers, which provide case studies of specific online communities and various concepts on how companies can build and harness the potential of online communities. - Sessions on strategies and business models with papers describing specific business models as well as general overviews of specific approaches for E- Strategy formulation.
Surveys indicate that many E-Business efforts either fail or disrupt the basic business processes and transactions. E-Business is sometimes not aligned with the business or IT. Vague vision statements are not translated into specific actions related to E- Business. It is because of these factors that Transform Your Business into e was written. The book covers E-Business from the review of the business at the start to expanding E-Business after it is live.
This text introduces the concepts of information warfare from a
non-military, organizational perspective. It is designed to
stimulate managers to develop policies, strategies, and tactics for
the aggressive use and defence of their data and knowledge base.
The book covers the full gambit of information warfare subjects
from the direct attack on computer systems to the more subtle
psychological technique of perception management. It provides the
framework needed to build management strategies in this area. The
topics covered include the basics of information warfare, corporate
intelligence systems, the use of deception, security of systems,
modes of attack, a methodology to develop defensive measures, plus
specific issues associated with information warfare.
This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.
Implementing e-business requires a dynamic approach that can
respond to changes in technology, management direction, customer
and supplier behavior, and competition. Many traditional project
management methods don't work with e-business. This book presents
proven real world management methods that are adaptive, dynamic,
and flexible in an e-business environment. It tackles the central
issues of e-business: the burgeoning market for "buy-side"
extranet/Internet procurement and supply chain
management/business-to-business, Web-based transactions. |
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