With the proliferation of Internet access, e-commerce systems are increasingly important as a new and effective method to distribute, transact, and exploit digital multimedia content. With the growth of multimedia content, management and protection become a critical issue, creating a need for digital rights management systems. Digital Rights Management for E-Commerce Systems highlights innovative technologies used for the design and implementation of advanced e-commerce systems facilitating digital rights management and protection. Through comprehensive coverage of the full range of technological, legal, and social issues related to digital rights management, this authoritative scholarly work provides researchers, practitioners, and students with a complete understanding of the most critical concerns of today's digital content industry.

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

As businesses adapt to the realities of the digital world, this book is designed to provide users with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business. While most marketing books emphasize the perspectives and influences of consumers, marketers, and policy makers, this one also includes a discussion of the influence of technology on the nature of the interactions between the other three perspectives. Topics covered include developing business intelligence with online research, building online business models, and implementing business strategy. Addresses the role of the Internet on business-to-business exchanges. For large and small business managers/owners.

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Why are jokes funny? Why do we laugh? In "Funny Peculiar, " Mikita Brottman demurs from recent scholarship that takes laughter-- and the broader domain of humor and the comical--as a liberating social force and an endearing aspect of self-expression. For Brottman, there is nothing funny about laughter, which is less connected to mirth and feelings of good will than to a nexus of darker emotions: fear, aggression, shame, anxiety.
Brottman rethinks not only the mechanisms of humor but also the relation of humor to the body and the senses. To this end, she provides an engrossing account of the life and work of Gershon Legman, exiled author, publisher, and sexologist, Alfred Kinsey's first bibliographer, and legendary compiler of the dirty joke. Like Freud, Legman was convinced of the impossibility of understanding humor apart from sex, and Brottman shows how his two massive works on the subject, "Rationale of the Dirty Joke" and "No Laughing Matter, " provide a framework for understanding the ambivalent and often hostile impulses that underlie the comic impulse in its various guises. In lively and enlivening chapters, she traverses dirty jokes, the figure of the "evil clown" in popular culture, the current popularity of "humor therapy," changing fashions in stand-up comedy, and the connection between humor and horror. Brottman's sparkling prose, laced with wit, does not obscure the seriousness of "Funny Peculiar." It is a thoughtful and wide-ranging elaboration of the Freudian claim that joking, in point of fact, is no laughing matter.

The best Business Web sites at your fingertips24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: bankingcommercial banking, regulators, trade associations, international links business lawstatutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveyslabor statistics, job hunters, career planning e-commercee-business news, statistics, how-to sites, technology sites, business-to-business sites finance and investmentsmarket analysis and commentary, market news, stock screeners, brokers hospitality and tourismlodging and gaming, restaurant and foodservice small business and entrepreneurshipstartup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online.

13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. The conference was sponsored by IFIP TC 6 in cooperation with TC 8 and TC 11.

The conference provided a forum for researchers, engineers and interested users in academia, industry, and government to discuss the latest research, cutting-edge practice and upcoming trends in the growing areas of e-Commerce, e-Business, and particularly e-Government. Sophisticated applications as well as the underlying technology that supports such applications were discussed and demonstrated. The conference attracted a wide range of participants representing a significant community of researchers and practitioners from a broad range of countries.

The conference was organized along parallel tracks, each track focusing on specific aspects of current research, industry applications, and public administration.

Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability. Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.

Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's. It will enable you to develop winning ways with email and to re-claim some of those valuable resources which email consumes.The authors offer solutions to managing email that will help you save time and use email to communicate effectively and send the right message, right first time. These solutions are based on personal preferred patterns of work and management styles. The authors show you how to use email to support you and your team, to become more productive and reduce stress. Case histories are included throughout, to help you understand and apply the contents to you own and your organisation's situation. This book addresses: * how time management and personal effectiveness can be improved through better use of email. * how to develop and implement an email best practice policy for the organization. * how email can be used constructively to support customer relationship management and knowledge management

Is the Enterprise Information Portal (EIP) knowledge management's killer app? Leading expert Joseph M. Firestone, the first author to formulate the idea of the Enterprise Knowledge Portal, breaks new ground and looks to the future with a practical, but comprehensive approach to enterprise portals and their relationship to knowledge management. Providing a clear and novel overview, Firestone tackles a wide range of topics ranging from functional EIP applications, estimating costs and benefits of EIPs, variations in EIP technical architecture, the role of intelligent agents, the nature of knowledge management, portal product/solution segmentation, portal product case studies, to the future of the EIP space.
'Enterprise Information Portals and Knowledge Management' is the book on portals you've been waiting for. It is the only book that thoroughly considers, explores, and analyzes:
* The EIP orientation, outlook and evolution
* A new methodology for estimating EIP benefits and costs
* EIP and Enterprise Knowledge Portals (EKP) architecture
* The approaching role of software agents in EIPs and EKPs
* The current and future contribution of EIP and EKP solutions to Knowledge Management
* The role of XML in portal architecture
* A comprehensive, multi-dimensional, and forward-looking segmentation of EIP products accompanied by portal product case studies
* Where EIP sector companies are headed and the pathways they will follow to get there
* Comprehensive approach to enterprise portals and their relationship to knowledge management
* Groundbreaking author, Firestone was the first to formulate the idea of the Enterprise Knowledge Portal
* Tackles a widerange of topics from functional EIP applications, estimating costs and benefits of EIPs, variations in EIP technical architecture, the role of intelligent agents, the nature of knowledge management, portal product/solution segmentation, portal product case studies, to the future of the EIP space

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective.
E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment.
'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts:
* Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects.
* Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services.
* Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
An invaluable and in-depth guide forbusinesses and IT professionals implementing and integrating e-business technologies and for trouble shooting existing e-business systems.A holistic approach to the latest issues facing e-business in the modern economy.Provides detailed information on Project Management, Intranets, Portals, Content Management, Transactional e-commerce, Application Server EAI, Hub and Spoke EAI, Message Bus EAI, Extended EAI, Business Process Integration (BPI), Real Time Business Intelligence, Web Services (SOAP, WSDL, UDDI), Java, XML, .Net, Hardware and Operating Systems, Security, Networking Systems, DNS and Open Source technologies.

As the growth in teleworking, 'virtual teams' and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organisational boundaries. Only with this redesign of working methods and business processes can the promise of the digital age be delivered. This book draws upon an international, multidisciplinary team of editors and contributors, and presents the most recent academic research on the subject.

I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce, e-business, and- government applications and the underlying technology to support those applications. The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference. Thematically they were grouped in the following sessions: - Sessions on security and trust, comprising nine papers referring to both trust and security in general as well as presenting specific concepts for enhancing trust in the digital society. - Session on inter-organisational transactions, covering papers related to auditing of inter-organizational trade procedures, cross-organizational workflow and transactions in Business to Business platforms. - Session on virtual enterprises, encompassing papers describing innovative approaches for creating virtual enterprises as well as describing examples of virtual enterprises in specific industries. - Session on online communities containing three papers, which provide case studies of specific online communities and various concepts on how companies can build and harness the potential of online communities. - Sessions on strategies and business models with papers describing specific business models as well as general overviews of specific approaches for E- Strategy formulation.

'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet.
The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.
Provides a comprehensive set of business models for an e-business
Includes global cases and assignments and full web references
Focus on business issues rather than technology issues

For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by proposing that models that emphasize knowledge and network are suitable for this purpose. In doing so, the book answers questions such as:

What types of business relationships are possible to establish and develop on the Internet?
How much face-to-face contact do we need in business relationships?
What are the key driving mechanisms in Internet-based relationship development?

It is a true international comparative management book, including data from Sweden, Denmark, Italy, and Finland. The book contains 14 chapters. The evidences supplied in the book are based on research in industries such as health care, bio-technology, information technology, and the air-lines. The contributors to this book are active researchers in the field of internet and marketing. The material supplied in this book is new and original.
*This series: Provides an international perspective to the study of business, with a special emphasis on management and marketing issues
*Deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doingbusiness in different regions, and future trends
*Also focuses on the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners

Surveys indicate that many E-Business efforts either fail or disrupt the basic business processes and transactions. E-Business is sometimes not aligned with the business or IT. Vague vision statements are not translated into specific actions related to E- Business. It is because of these factors that Transform Your Business into e was written. The book covers E-Business from the review of the business at the start to expanding E-Business after it is live.

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base. The book covers the full gambit of information warfare subjects from the direct attack on computer systems to the more subtle psychological technique of perception management. It provides the framework needed to build management strategies in this area. The topics covered include the basics of information warfare, corporate intelligence systems, the use of deception, security of systems, modes of attack, a methodology to develop defensive measures, plus specific issues associated with information warfare.
This book will be of interest to executives and managers in any public or private organization. Specifically, managers or staff in the areas of information technology, security, knowledge management, public relations, or marketing should find it directly useful.
Its main purpose is to make readers aware of the new world of information saturation; thus decreasing the chance that they will become victims of those abusing the information age, whilst at the same time increasing their chances of benefiting from the new opportunities produced.
Addresses the issues and implications of cyber warfare and how it directly impacts on companies