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Books > Business & Economics > Business & management > E-commerce
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E-commerce in Regional Small to Medium Enterprises (Hardcover)
Loot Price: R2,141
Discovery Miles 21 410
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E-commerce in Regional Small to Medium Enterprises (Hardcover)
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Small to medium enterprises (SMEs) and the role of e-commerce in
these organizations continue to change, grow and evolve.
Researchers and governments have given rise to the number of
strategies, to address the challenges these enterprises face daily
in competition with large, global businesses.E-Commerce in Regional
Small to Medium Enterprises showcases detailed studies of
e-commerce in multiple regional areas, focusing on the role of
business size, business sector, market focus, gender of CEO, and
education level of the CEO on driving forces for e-commerce
adoption. E-Commerce in Regional Small to Medium Enterprises
produces new research results to show that even regional SMEs in
developed countries have low e-commerce adoption rates, and that
strategic alliances by SMEs play a key role in overcoming the low
adoption rate. These issues are of ongoing concern to government
departments, specifically in Sweden and Australia, and to SME
researchers everywhere.
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