This new book focuses on the analysis of the online strategy and
development of the luxury industry, tracing the evolution of the
Internet from a means of communication to a trade and distribution
channel. The author provides a comprehensive evaluation and a
critical assessment of the tactics required for the management of
luxury brands online.
General
Imprint: |
Palgrave Macmillan
|
Country of origin: |
United Kingdom |
Release date: |
February 2010 |
First published: |
March 2010 |
Authors: |
Uche Okonkwo
|
Dimensions: |
241 x 161 x 21mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
360 |
ISBN-13: |
978-0-230-55536-5 |
Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
|
LSN: |
0-230-55536-5 |
Barcode: |
9780230555365 |
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