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Luxury Online - Styles, Systems, Strategies (Hardcover) Loot Price: R1,816
Discovery Miles 18 160
Repayment Terms: R170 pm x 12*
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Luxury Online - Styles, Systems, Strategies (Hardcover)

Uche Okonkwo

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Loot Price R1,816 Discovery Miles 18 160 | Repayment Terms: R170 pm x 12*

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 2010
First published: March 2010
Authors: Uche Okonkwo
Dimensions: 241 x 161 x 21mm (L x W x T)
Format: Hardcover
Pages: 360
ISBN-13: 978-0-230-55536-5
Categories: Books > Business & Economics > Business & management > E-commerce
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LSN: 0-230-55536-5
Barcode: 9780230555365

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