Click Here - The Art and Science of Digital Marketing and Advertising (Paperback)

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

General

Imprint:	Wildfire Books
Release date:	October 2025
Authors:	Alex Schultz
Dimensions:	235 x 154 x 29mm (L x W x T)
Format:	Paperback - Trade
Pages:	380
ISBN-13:	978-1-03-543410-7
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	1-03-543410-5
Barcode:	9781035434107

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