The ultimate guide to digital marketing and advertising - from one of
the most influential digital marketers in the world, Alex Schultz, CMO
of Meta.
Growth is good. But how do you achieve growth for your business in the
digital age?
Now, more than ever, there are countless ways to achieve growth by
marketing your business, large or small, using the many different
channels, platforms and mechanisms available on the internet. How do
you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing
officer of META. Alex's unparalleled expertise and experience is
crystallized in this essential bible for digital marketing. He guides
readers through the key principles for maximising the impact of your
marketing budget - whether you are working for a global corporation or
running your own start-up.
From understanding channels, to testing creative, to measuring
incremental gains - Click Here is the book you need to read if you want
to grow your business.
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