|
Books > Business & Economics > Business & management > E-commerce
Managing (e)Business Transformation comprises text and cases
designed to show students how a business can be transformed into an
internetworked enterprise where IT infrastructures are used to link
customers, suppliers, partners and employees to create superior
economic value. The book is written based on the premise that
integrating internet technologies throughout the value chain is
crucial to building and managing customer relationships.
Importantly, it underscores the centrality of basic business and
economic principles within the context of a networked environment.
The book builds on established business and economic theories,
concepts and fundamentals to show that 'e-business' will soon be
synonymous with 'business'. The book takes a strong managerial
perspective, especially popular with MBA students, to argue that
the internet is simply an enabling technology, which allows firms
to build the infrastructure needed to operate in an evolving
business world. The application of theory/concepts is emphasized
throughout and contains a range of international case studies
enhance the learning experience. This book is a must for all
students studying e-business strategy at undergraduate, MBA and
postgraduate level. Also available is a companion website with
extra features to accompany the text, please take a look by
clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
E-Business Management: Integration of Web Technologies with
Business Models contains a collection of articles by leading
information systems researchers on important topics related to the
development of e-business. The goal is to enhance the understanding
of the state of the art in e-business, including the most current
and forward-looking research. The book emphasizes both business
practices and academic research made possible by the recent rapid
advances in the applications of e-business technology. The book
should help graduate students, researchers, and practitioners
understand major e-business developments, how they will transform
businesses, and the strategic implications to be drawn.
By illustrating in detail the major e-business developments and
research, E-Business Management focuses on addressing e-business
management from the perspective of information systems research. In
order to cover the subject matter in sufficient breadth and depth,
the book is organized into the following five main sections:
-e-Business Fundamentals;
-e-Business Best Practices;
-Marketing, Customer Relations, e-Services, and Personalization;
-Formation of New Intermediaries and e-Markets, and
-B2B and Supply-Chain Management: New Business Models and
Valuation.
Information intermediation is the foundation stone of some of the
most successful Internet companies, and is perhaps second only to
the Internet Infrastructure companies. On the heels of information
integration and interoperability, this book on information
brokering discusses the next step in information interoperability
and integration. The emerging Internet economy based on burgeoning
B2B and B2C trading will soon demand semantics-based information
intermediation for its feasibility and success. B2B ventures are
involved in the rationalization' of new vertical markets and
construction of domain specific product catalogs. This book
provides approaches for re-use of existing vocabularies and domain
ontologies as a basis for this rationalization and provides a
framework based on inter-ontology interoperation. Infrastructural
trade-offs that identify optimizations in performance and
scalability of web sites will soon give way to information based
trade-offs as alternate rationalization schemes come into play and
the necessity of interoperating across these schemes is realized.
Information Brokering Across Heterogeneous Digital Data's intended
readers are researchers, software architects and CTOs, advanced
product developers dealing with information intermediation issues
in the context of e-commerce (B2B and B2C), information technology
professionals in various vertical markets (e.g., geo-spatial
information, medicine, auto), and all librarians interested in
information brokering.
Much has been said about the proliferation of eGovernance projects
in developing countries and their impact on local communities. In
this book, Shirin Madon draws on 18 years of research in India in
which time many changes have occurred in terms of development
ideology and in governance reform for achieving development
goals.
The ultimate guide to how to redesign and rethink - reframe - your projects, initiatives and even your very business model, Cyber Commerce Reframing (CCR) shows you how to turn your company around in the Cyber Economy towards maximum use of information technology by additionally saving investments already made. In his vivid and hands-on book, the author provides you the insights of what went wrong with web-based business by examining failed companies all over the world. CCR constitutes an alternative to business process reengineering and optimization, which were partly not as successful as during the 80s and 90s in delivering expected results as they precondition too much additional investments, neglect organizations' uniqueness and often miss the starting point. Having designed, planned, supported and implemented CCR solutions at various companies of different size, the description of the work with corporate clients facilitates the task of incorporating CCR's novel ideas in your company.
This book comes at a time when virtual organizations (VO), are
proliferating exponentially due to the twin catalysts of
globalization and technological enablement. It provides conceptual
frameworks and simple tools for identifying and addressing the
complexities of managing geographically dispersed, virtually linked
organizations, which may have grown organically or inorganically
into a potpourri of multiple cultures, capabilities and practices.
These can help to scientifically assess the impact of
virtualization, balance the physical with the virtual and manage
risks using early indicators. The book provides mechanisms to
recognize, localize, measure and address vulnerabilities. Ensuring
knowledge transfer effectiveness (KTE) is vital in VOs. A
diagnostic tool has been evolved to measure KTE, isolate problems
and weak links and plan effective interventions. A set of critical
factors to increase the probability of success of globalization
strategies have been identified. This book interleaves theory with
practice and provides insights drawn from conversations with
business leaders, exploratory surveys, and in-depth research using
a large sample. The solid methodological underpinnings serve as a
useful template for researchers, while the models can be
contextualized to suit any organization. Foreword by Mr. Ajit
Balakrishnan, Chairman and CEO, Rediff.com; Chairman, Board of
Governors, Indian Institute of Management Calcutta.
Information Systems: The e-Business Challenge Indisputable,
e-Business is shaping the future inspiring a growing range of
innovative business models. To bring it to the point: the Internet
has redefined the way electronic business is performed. In an
electronic supported business all relationships are transformed
-may it be a seller-to buyer relationship or a an agency-to-citizen
relationship. So for instance in commerce new business models
incorporate various activities: promoting and communicating company
and product information to a global user base; accepting orders and
payments for goods and services; providing ongoing customer
support; getting feedback and spurring collaboration for a new
product development. There are several ways of further
differentiating e-Business such as sketching some diversions on
various levels: e-Commerce, e-Government; B2C, B2B, B2G, G2C;
Customer Relationship Management, Business Intelligence and so on.
Further distinctions may follow divergent criteria such as
separating in business stages. Thus particular problem domains
emerge. They all state of its own guiding the development of
adequate information systems."
Since 1990, direct sales have attracted over two million recruits
in Mexico and are characterized by a belief in the power of
positive thinking. Through an ethnographic portrait, Cahn
demonstrates that the quasi-religious commission of
self-empowerment--more than any economic commission--accounts for
the explosive growth of commission-based sales in the developing
world.
This book contains the best papers of the First International
Conference on e-Business and Telecommunication Networks held in
2004. The book presents recent research on e-business and
telecommunication networks. It includes analyses aspects of global
communication information systems and services, and describes
security and reliability problems and solutions in information
systems and networks.
With the modernization of services offered through the internet,
many traditional face-to-face services have adopted new e-service
phenomena. Especially prevalent among the younger generations, this
change in service has promoted many industries to rethink how to
best reach their consumers using modern technology. Structural
Equation Modeling Approaches to E-Service Adoption is a pivotal
reference source that aims to share the latest empirical research
findings within technology acceptance, information systems,
information technology, human-computer interaction, and management
information systems. While highlighting topics such as e-commerce,
internet banking, and technology acceptance, this publication
explores the understanding of today's e-services in a dynamic and
complex environment, as well as the methods within the field of
information systems and information technologies. This book is
ideally designed for academics, students, managers, and scholars
interested in the up-and-coming research surrounding the field of
information technology.
With the onset of a knowledge economy, modern nations are hard at
work using ever more sophisticated information systems to power a
"technology revolution" that is transforming our lives. This book
is based on the work of the TechCast Project, conducted over the
past decade at the George Washington University. Pooling the
knowledge of 100 high-tech CEOs, scientists, engineers, academics,
consultants, futurists, and other experts from around the world,
the resulting book is the best forecast data ever assembled,
covering the entire span of scientific and technological
innovation.
In the age of corporate responsibility, green technology and
sustainability continue to grip the consciousness of businesses.
However, the development of appropriate business-driven green
computing applications requires an awareness of the best practices
of the green agenda. Green Computing Strategies for Competitive
Advantage and Business Sustainability provides emerging research on
maintaining an eco-friendly environment regarding cloud computing
and promoting reusability. While highlighting competitive
advantages, power consumption, and project evaluation, readers will
learn about various techniques for reducing energy consumption in
cloud performance and information technology systems. This book is
a vital resource for academics, researchers, students,
professionals, and managers interested in novel trends in green
computing applications and technology.
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.
Beginning in the mid-2010s, the Fourth Industrial Revolution has
seen remarkable changes in information technology which have
blurred the boundaries between the physical, digital, and
biological worlds. Industry 4.0 has enabled so-called "smart
factories" in which computer systems equipped with machine learning
algorithms can learn and control robotics with minimal need for
human input. While smart technology has enabled many manufacturing
businesses to increase efficiency and cut costs, many others are
still struggling with implementing it. This book aims to help
students, practitioners and industry leaders to become change
agents and take their first steps on the path of transformation.
Smart Business and Digital Transformation addresses the challenge
of becoming "smart" from three different perspectives: smart
factory, smart industry, and smart environment. Covering
technologies including the Internet of Things (IoT), cloud,
artificial intelligence (AI), mobility, 5G, Big Data analytics, the
book shows how enterprises can take advantage of them and
ultimately beat the competition. The book considers the importance
of operational processes, business models, and organizational
culture. The contributing authors and editors, based at Corvinus
University, present a multi-dimensional picture of industry 4.0
which is both diverse in its voices and unified in its vision.
Smart Business and Digital Transformation meets the growing demand
for a textbook that not only presents the latest concepts and
theories but is also practical for planning, managing, and
implementing digital transformation in practice. The chapters
include case studies to demonstrate the practical applications, and
each chapter ends with review and discussion questions to develop
students' skills and competencies. Students of business and digital
transformation on advanced undergraduate and MBA courses will find
it an indispensable guide to a vibrant and challenging topic.
|
|