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branding@thedigitalage (Hardcover) Loot Price: R1,586
Discovery Miles 15 860
Repayment Terms: R149 pm x 12*
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branding@thedigitalage (Hardcover): H Meyers, R. Gerstman

branding@thedigitalage (Hardcover)

H Meyers, R. Gerstman

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Loot Price R1,586 Discovery Miles 15 860 | Repayment Terms: R149 pm x 12*

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The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2001
First published: 2001
Authors: H Meyers • R. Gerstman
Dimensions: 216 x 140 x 14mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-0-333-94769-2
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-333-94769-X
Barcode: 9780333947692

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