In a world of viral ideas and emotion, who gets to control the
narrative, who gets to be heard, and what does power really cost?
This is the story of the showdown between Elon Musk and Twitter and how
the richest man on earth suddenly came to control one of the most
powerful media platforms in the world. In Character Limit,
award-winning reporters Kate Conger and Ryan Mac draw on exclusive
interviews, unreported documents and internal Twitter recordings to
provide a revelatory, three-dimensional, and definitive account of what
really happened when Musk showed up to takeover Twitter, spoiling for a
brawl and intent on revolution, with his merciless, sycophantic cadre
of lawyers, investors, and bankers.
In part, this is the story of Twitter's founder, Jack Dorsey, who
idealistically dreamed of building a 'digital town square' but detested
Wall Street and never built a profitable business, and Musk, one of the
site's most influential users with over 70 million followers. To Musk,
Twitter—once known for its almost absolute commitment to free
speech—had utterly lost its way. Blaming it for the proliferation of
what he called the “woke mind virus”, he claimed that the survival of
humanity itself depended on the future of the site.
In January 2022, Musk began secretly accumulating Twitter stock. By
April, he was its largest shareholder, and, soon after, he made an
unsolicited offer to purchase the company for the unimaginable sum of
$44 billion. Backed into a corner, Twitter’s board accepted his
offer—only for Musk to change his mind, forcing Twitter to sue him.
Drawing on unparalleled sources, this is the defining story of our time
told in vivid, cinematic detail.
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