As Samsung Africa’s former President and CEO, Sung Yoon was a first-hand witness to the company’s journey to becoming a global brand. Despite challenges, he turned Samsung’s Africa business into a success over four years.
In a career spanning more decades, he contributed in numerous capacities, heading up sales not only in Africa but in three different overseas assignments.
Yoon offers insights that shed light on the challenges of making business decisions and taking calculated risks.
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