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In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.
'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life and the world for the better. Social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. In recent months it has become horribly clear that social media is not bringing us together - it is tearing us apart. In Ten Arguments For Deleting Your Social Media Accounts Right Now Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering ten simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. So, if you want a happier life, a more just and peaceful world, or merely the chance to think for yourself without being monitored and influenced by the richest corporations in history, then the best thing you can do, for now, is delete your social media accounts - right now. You will almost certainly become a calmer and possibly a nicer person in the process.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
A practical and engaging guide to building a meaningful and successful career.
Want to build a meaningful career that you love? Careers are changing; they are no longer linear and there's no such thing as a 'job for life'. Squiggly careers, where people jump constantly between roles, industries and locations, are becoming the new normal. Squiggly careers are filled with opportunity and excitement, but they can also be ambiguous and overwhelming if we don't know how to make the most of them.
In The Squiggly Career, personal development experts Helen Tupper and Sarah Ellis will teach you how to:
Packed with insights about the changing-face of work, exercises to aid your growth, and tips and inspiration from highly successful people, this book will help you be happier, and ultimately more successful in your career.
In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
Discover why privacy is a counterproductive, if not obsolete, concept in this startling new book It's only a matter of time-- the modern notion of privacy is quickly evaporating because of technological advancement and social engagement. Whether we like it or not, all our actions and communications are going to be revealed for everyone to see. Exposed: How Revealing Your Data and Eliminating Privacy Increases Trust and Liberates Humanity takes a controversial and insightful look at the concept of privacy and persuasively argues that preparing for a post-private future is better than exacerbating the painful transition by attempting to delay the inevitable. Security expert and author Ben Malisow systematically dismantles common notions of privacy and explains how: Most arguments in favor of increased privacy are wrong Privacy in our personal lives leaves us more susceptible to being bullied or blackmailed Governmental and military privacy leads to an imbalance of power between citizen and state Military supremacy based on privacy is an obsolete concept Perfect for anyone interested in the currently raging debates about governmental, institutional, corporate, and personal privacy, and the proper balance between the public and the private, Exposed also belongs on the shelves of security practitioners and policymakers everywhere.
An internationally best-selling, conceptual introduction to the TCP/IP protocols and Internetworking, this book interweaves a clear discussion of fundamentals and scientific principles with details and examples drawn from the latest technologies. Leading author Douglas Comer covers layering and packet formats for all the Internet protocols, includingTCP, IPv4, IPv6, DHCP, and DNS. In addition, the text explains new trends in Internet systems, including packet classification, Software Defined Networking (SDN), and mesh protocols used in The Internet of Things. The text is appropriate for individuals interested in learning more about TCP/IP protocols, Internet architecture, and current networking technologies, as well as engineers who build network systems. It is suitable for junior to graduate-level courses in Computer Networks, Data Networks, Network Protocols, and Internetworking.
Jackie Phamotse digs deep into the climate of law and policy in the social media landscape.
After a David and Goliath social media legal battle that saw many take note tweeting about her, the result is a brace, thought-provoking and remarkably detailed social media guide and personal narrative. A first-hand approach on beating public humiliation and cyber victimization, Phamotse combines personal anecdotes, hard data and compelling research to cut through an unjust system governed by the rich and famous. The author directly addresses the question of power and obsession related to social media influencers.
Written with equal doses of humor, compassion and wisdom, I Tweet What I Like is an inspiring call to action, celebrating diversity and human potential. I Tweet What I Like will inspire you!
Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear. Despite the incursion into privacy by companies like Facebook, Google and Amazon, social media use continues to be a daily habit with shrinking gadgets now an integral part of our busy lives. We are thrown between addiction anxiety and subliminal, obsessive use. Where does art, culture and criticism venture when the digital vanishes into the background? Geert Lovink strides into the frenzied social media debate with Social Media Abyss - the fifth volume of his ongoing investigation into critical internet culture. He examines the symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. Lovink doesn't just submit to the empty soul of 24/7 communication but rather provides the reader with radical alternatives. Selfie culture is one of many Lovink's topics, along with the internet obsession of American writer Jonathan Franzen, the internet in Uganda, the aesthetics of Anonymous and an anatomy of the Bitcoin religion. Will monetization through cybercurrencies and crowdfunding contribute to a redistribution of wealth or further widen the gap between rich and poor? In this age of the free, how a revenue model of the 99% be collectively designed? Welcome back to the Social Question.
This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions: * What are Cognitive Things? * What applications can be driven from Cognitive Things - today and tomorrow? * How will these Cognitive Things collaborate with each and other, with individuals and with organizations? * What is the cognitive era? How is it different from the automation era? * How will the Cognitive Things support or accelerate human problem solving? * Which technical components make up cognitive behavior? * How does it redistribute the work-load between humans and machines? * What types of data can be collected from them and shared with external organizations? * How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced? Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success.
Are you familiar with FOMO? Do you often fall prey to the mindless scroll? Is the pressure of likes, follows and notifications getting you down? Although social media is a big part of modern life, using it can often leave us feeling drained, unfocused and unhappy - but it doesn't have to be that way! This book has everything you need to put you back in the driving seat. With 100 practical tips, from switching off to curating positive feeds, you'll find it easy to take the first steps towards a happier online life.
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: - Setting up a channel - Creating videos that attract viewers - Putting together a video studio - Editing your final product - Reaching your target audience - Interacting with your fans - Building a profitable business - Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects.
Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS – in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed.
In New Power, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power is the key to understanding where we are and will prosper in the 21st Century.
Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.
In a world increasingly shaped by New Power, this book will show you how to shape your future.
The Insta Grammar series explores the most interesting corners of the incredibly popular social media site, Instagram. After Cats, City, Nordic, Green, Graphic and Dogs, three new subjects are revealed: Unicorn, Cars and #fail. Hitching a ride on the back of today's unicorn trend that's flooding Instagram, Unicorn shows the most original posts revolving the mythical creatures. Cars gathers the most beautiful classic car shots, while #fail is an hilarious collection of ridiculous houses, 'creative solutions' and situational humour.
The Wrinklies' Guide to Home Computing shows that you can teach an old dog new tricks - of the virtual kind. If you think a 'hard drive' is a journey beyond the local shop or that 'software' is something that your other half puts on before bed at night, this is the computing book for you. If 'tweeting' is a noise you associated with the dawn chorus and 'RAM' is a male sheep, then it's time to open these pages. A host of wrinkly-directed tips and advice tells you everything you need to know about buying a computer, setting it up, emailing your wrinkly chums and so much more. With this book you can work with the worldwide web, master magical movie software, select a social network and invade the internet. Catch up with the kids, make the grandchildren groan and tell the world that you might be wrinkly but you can still keep up with technical jargon.
This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly - to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Turn your goods into gold on the worlds #1 online retail site. .
Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. "How to Sell Anything on AmazonAnd Make a Fortune!" makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, youll learn, step-by-step, how to set up shop on Amazon--and start making money--right away. . .
Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among Earths Greatest Selection. . .
Discover the selling secrets of Amazon. . Develop listing and pricing strategies to beat the competition. List and sell items on Amazon Marketplace easily. Use Amazon Auctions to get the best prices for special items. Establish your own virtual storefrontan Amazon zShop. Promote your products by becoming an Amazon Expert. Use Paid Placements for maximum exposure. Develop targeted email marketing campaigns. Become an Amazon Pro Merchant. Distribute your own intellectual property through Amazon worldwide. Sell worldwide through Amazons international sites. .
Secrets to high-volume, high-profit sales from the most successful sellers on eBay
"Secrets of the eBay Millionaires" reveals the inside stories behind eBay's most successful sellers--including those in the Professional eBay Seller's Association, who together make more than $1 billion annually on eBay. For the first time in one volume, aspiring PowerSellers will get hundreds of undocumented tips and tricks on building a strong eBay business and maximizing sales and profits. Readers will learn to develop a business plan, identify market need, promote their products, build a solid reputation, and more. The sellers profiled represent the major eBay categories, including computers and software, consumer electronics, books, movies, music, collectibles, jewelry, and B-to-B merchandise. Various business models are examined, such as hobbyist-turned- entrepreneur and brick-and-mortar businesses brought online. Readers are sure to find sellers with whom they can identify.
WDSC: Step by Step carries on the Step by Step series tradition of
providing an easy-to-understand yet thorough introduction to
today's most important technologies. In this book, you'll discover
the incredibly powerful WebSphere Development Studio Client (WDSC).
Whether you plan to program only in RPG or plan to someday add Java
and Web development to your RPG skill set, IBM has made it clear
that WDSC is the tool you will be using.
This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller's account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and "buy it now" pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.
New media is like a giant jigsaw puzzle; a combination of different skills and media. We know all about the pieces, but the biggest problem is putting them all together to get the 'big picture' of new media design. Design for New Media gives a unified approach to looking at the area, covering both the separate elements, and putting them in the context of new media design as a whole. The book is divided into four sections; The first section considers some of the issues that arise from designing with new and developing technology. The author then moves on to look at the 'building blocks' of new media (sound, colour and animation), and their role in the design of a new media product is explained. The third section covers interaction design and those elements of new media that are connected with the use and understanding of the product. Finally, the process of design itself is considered in a practical way; how do you take that first step in designing a new media product?
The Insta Grammar series explores the most interesting corners of the incredibly popular social media site, Instagram. After Cats, City and Nordic, Green, Graphic and Dogs, three new subjects are revealed: Unicorn, Cars and #fail. Hitching a ride on the back of today's unicorn trend that's flooding Instagram, Unicorn shows the most original posts revolving the mythical creatures. Cars gathers the most beautiful classic car shots, while #fail is an hilarious collection of ridiculous houses, 'creative solutions' and situational humour.
Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.
Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.
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