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Books > Computing & IT > Internet > General
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce. E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies. This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.
Develop the skills you need to compete successfully in today's high-tech workforce with Carey's NEW PERSPECTIVES ON HTML5 AND CSS3: COMPREHENSIVE, 8E and MindTap digital resources. You learn fundamental design concepts as you build websites based on real-world case scenarios. Specially designed activities help you strengthen your logic, design, troubleshooting and creativity. The projects you complete can even become part of your professional portfolio. You progress from hands-on labs focused on code snippets and debugging to completing assessments and a capstone project. Short Coding Challenges check your understanding of key concepts, while Debugging Challenges teach you how to fix syntax errors in an existing web page. In addition, MindTap's educational integrated development environment (IDE) provides immediate feedback with tutorials, based on realistic case problems, that help you refine problem-solving skills as you develop websites in a professional environment.
For centuries, working hard and saving up diligently would have set you up for financial security and a comfortable retirement. Not anymore. Over the last 50 years, we've entered a new financial world - one where your savings lose value faster than you can build them, a global mountain of debt piles up ever higher, and most people slip backwards however hard they try. In The Price of Money, a leading investment expert explains what's changed - and what you should do now we're here. You'll learn why currencies the world over have lost 99 per cent of their value, and how to use future declines to your advantage. You'll understand how the government can produce hundreds of billions out of thin air, and which investments benefit when they do. Most importantly, you'll be shown what's coming next - and how to position yourself to gain rather than suffer. You don't need even the slightest knowledge of economics to read this book - just a desire to understand why the world of money is working against you, and what to do about it.
The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.
Contemporary developments in the book publishing industry are
changing the system as we know it. Changes in established
understandings of authorship and readership are leading to new
business models in line with the postulates of Web 2.0. Socially
networked authorship, book production and reading are among the
social and discursive practices starting to define this emerging
system. Websites offering socially networked, collaborative and
shared reading are increasingly important. Social Reading maps
socially networked reading within the larger framework of a
changing conception of books and reading. This book is structured
into chapters covering topics in: social reading and a new
conception of the book; an evaluation of social reading platforms;
an analysis of social reading applications; the personalization of
system contents; reading in the Cloud and the development of new
business models; and Open Access e-books.
The cloud can be a powerful tool for conducting and managing
research. The Librarian s Guide to Academic Research in the Cloud
is a practical guide to using cloud services from a librarian s
point of view. As well as discussing how to use various cloud-based
services, the title considers the various privacy and data
portability issues associated with web-based services. This book
helps readers make the most of cloud computing, including how to
fold mobile devices into the cloud-based research management
equation. The book is divided into several chapters, each
considering a key aspect of academic research in the cloud,
including: defining the cloud; capturing information; capturing and
managing scholarly information; storing files; staying organized,
communicating; and sharing. The book ends by considering the future
of the cloud, examining what readers can expect from cloud services
in the next few years, and how research might be changed as a
result.
Indexing consists of both novel and more traditional techniques.
Cutting-edge indexing techniques, such as automatic indexing,
ontologies, and topic maps, were developed independently of older
techniques such as thesauri, but it is now recognized that these
older methods also hold expertise.
Web 2.0 technology is a hot topic at the moment, and public
librarians in particular are beginning to feel the pressure to
apply these tools. Indeed, Web 2.0 has the potential to transform
library services, but only if the policy and strategy for those
services are ready to be transformed. The author not only reviews
these tools and provides practical advice and case studies on how
they can be applied in the public library setting, but also
recommends the policies and business cases that begin to create a
new strategy for public libraries.
This book addresses the question of how knowledge is currently
documented, and may soon be documented in the context of what it
calls semantic publishing . This takes two forms: a more narrowly
and technically defined semantic web; as well as a broader notion
of semantic publishing. This book examines the ways in which
knowledge is represented in journal articles and books. By
contrast, it goes on to explore the potential impacts of semantic
publishing on academic research and authorship. It sets this in the
context of changing knowledge ecologies: the way research is done;
the way knowledge is represented and; the modes of knowledge access
used by researchers, students and the general public.
In a world where computing power, ubiquity and connectivity create
powerful new ways to facilitate learning, this book examines how
librarians and information professionals can utilize emerging
technologies to expand service and resource delivery. With
contributions from leading professionals, including lecturers,
librarians and e-learning technologists, this bookl explores
strategic approaches for effectively implementing, living with, and
managing revolutionary technological change in libraries.
A straightforward overview with minimum technical descriptions of
the underlying networking principles, standards, applications and
uses of the Internet. Understanding the Internet explains the
underlying networking concepts, the protocols and standards which
comprise the Internet, Internet trends and applications, the mobile
Internet, security and the hidden Web. The Internet and World Wide
Web are dramatically changing the world we live in and this book
provides a holistic view of the Internet so that practitioners and
users can more fully understand the concepts involved.
An exciting challenge to how the internet and ICT have been
understood in academia and popular culture and shows how important
cultural assumptions are in how we understand technology. The
Internet, Power and Society argues that the way in which we view
technology such as the internet owes much to older, historic views
of the media and to issues in contemporary society. Such
perspectives are deeply rooted in a Western view of technology and
the book concludes by offering a radically new perspective as to
how the internet can change a society that is truly global in its
application.
Wikis as information sources, as a form of publishing, and as tools
for collaboration, are discussed in this book. The applications of
wikis in library and information services, education and business
are explored, with examples. Provides an overview of wikis, in the
context of the increasing use of social software and the trend
towards a more interactive World Wide Web. The different kinds of
wikis are identified and described. The advantages and problems
associated with using wikis in information work and collaboration
are discussed. One of the problems is simply that of finding wikis
that deal with a particular topic or activity, and this is
addressed through a discussion of directories, search engines and
other finding tools. Later chapters cover the options for creating
wikis and the management of a wiki. The book concludes with lists
of resources related to wikis.
New media is like a giant jigsaw puzzle; a combination of different skills and media. We know all about the pieces, but the biggest problem is putting them all together to get the 'big picture' of new media design. Design for New Media gives a unified approach to looking at the area, covering both the separate elements, and putting them in the context of new media design as a whole. The book is divided into four sections; The first section considers some of the issues that arise from designing with new and developing technology. The author then moves on to look at the 'building blocks' of new media (sound, colour and animation), and their role in the design of a new media product is explained. The third section covers interaction design and those elements of new media that are connected with the use and understanding of the product. Finally, the process of design itself is considered in a practical way; how do you take that first step in designing a new media product?
The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.
Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
Drawing on rich, empirical case studies this innovative book provides a contemporary and comprehensive exploration of the plural, dynamic and precarious processes, materials, practices, interventions and relationships on social network sites, and their resultant power effects, when copyright and data privacy rights are at stake. In pursuit of this objective, chapters develop a cutting-edge conceptual power lens that brings together Actor-Network theory and Foucauldian scholarship on power. Applying this analytical framework to the case studies of Facebook (data protection) and YouTube (copyright), Asma Vranaki draws critical attention to underexplored and novel matters in digital regulation. These matters include resistance; the materiality of regulation; complex, contingent, fragile and dynamic digital 'regulatory spaces'; the contingency of power; law as a heterogenous 'assemblage'; the unintended consequence of local orderings; and the links between power and spaces. Ultimately, the author demonstrates that power effects are highly localised, precarious and contingent outcomes of manifold, complex and fluid alliances between diverse humans and non-humans. Advancing various contentions on how social network sites can be successfully regulated, the empirical analyses and multi-disciplinary approaches in this book will prove invaluable to students, scholars and practitioners of law, particularly those interested in regulation, data protection and copyright in social network sites.
Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to question whether the company could control, or even understood, its own platforms. As Facebook employees searched for answers, what they uncovered was worse than they could've imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform's supposedly inviolable rules. It turned out to be eminently possible to isolate many of Facebook's worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle. In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook's blind ambition in the process.
This book will help you become the trader you want to be, but it won't
happen automatically. You won't be immediately successful the moment
you finish reading. |
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