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Books > Computing & IT > Internet > General
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce. E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies. This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.
For centuries, working hard and saving up diligently would have set you up for financial security and a comfortable retirement. Not anymore. Over the last 50 years, we've entered a new financial world - one where your savings lose value faster than you can build them, a global mountain of debt piles up ever higher, and most people slip backwards however hard they try. In The Price of Money, a leading investment expert explains what's changed - and what you should do now we're here. You'll learn why currencies the world over have lost 99 per cent of their value, and how to use future declines to your advantage. You'll understand how the government can produce hundreds of billions out of thin air, and which investments benefit when they do. Most importantly, you'll be shown what's coming next - and how to position yourself to gain rather than suffer. You don't need even the slightest knowledge of economics to read this book - just a desire to understand why the world of money is working against you, and what to do about it.
The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.
The no bullsh*t guide to getting your work and life on track in the new flexible workplace. Virtually every industry is making lasting changes that will open doors to a more flexible working week. So how do we adjust, thrive and excel in an environment where glitchy daily video conferences are the norm? By turns fierce, funny and highly practical, Harriet Minter will show you the skills to be effective and creative during the day-to-day. Harriet breaks down how to be an inspiring and energising manager (either remotely or to a flexibly working team), how to create and thrive in a high-trust culture (on a small and large scale) and most importantly how to achieve your ambition and propel your career forwards. Packed full of hard-won tricks, tips and tools, Harriet Minter draws on her own experience as a careers coach and adviser to companies on their flexible working culture to help you bring your best self to work - from your living room.
Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to question whether the company could control, or even understood, its own platforms. As Facebook employees searched for answers, what they uncovered was worse than they could've imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform's supposedly inviolable rules. It turned out to be eminently possible to isolate many of Facebook's worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle. In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook's blind ambition in the process.
This authorised book is the perfect gift for fans of the #1 plush property Based on the bestselling squishy toy, this adorable collector's guide is the perfect gift for any Squishmallows fan! They're lovable, they're squishy-they're Squishmallows! This OFFICIAL Collector's Guide is packed with quirky tidbits, top-ten lists, bios & stats, and a "rarity factor" for Squishmallows' collectible characters. Filled with hundreds of colorful photos and unique art styles. Avid fans, new collectors, young or old, Squishmallows: The Collector's Guide is perfect for just about anyone! Squishmallows are plush toys that are here to fill your hearts with love and affection. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates. With more than 500 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallow has its own unique name and storyline to add to the fun.
Drawing on rich, empirical case studies this innovative book provides a contemporary and comprehensive exploration of the plural, dynamic and precarious processes, materials, practices, interventions and relationships on social network sites, and their resultant power effects, when copyright and data privacy rights are at stake. In pursuit of this objective, chapters develop a cutting-edge conceptual power lens that brings together Actor-Network theory and Foucauldian scholarship on power. Applying this analytical framework to the case studies of Facebook (data protection) and YouTube (copyright), Asma Vranaki draws critical attention to underexplored and novel matters in digital regulation. These matters include resistance; the materiality of regulation; complex, contingent, fragile and dynamic digital 'regulatory spaces'; the contingency of power; law as a heterogenous 'assemblage'; the unintended consequence of local orderings; and the links between power and spaces. Ultimately, the author demonstrates that power effects are highly localised, precarious and contingent outcomes of manifold, complex and fluid alliances between diverse humans and non-humans. Advancing various contentions on how social network sites can be successfully regulated, the empirical analyses and multi-disciplinary approaches in this book will prove invaluable to students, scholars and practitioners of law, particularly those interested in regulation, data protection and copyright in social network sites.
Conquering YouTube is designed as a fun, easy to read text.
Walks any videographer — from a true amateur to an experienced
filmmaker — through all the steps necessary to create exciting and
memorable videos for the Web. In an easy-to-digest format, the book
couples clear instructions and descriptions with shooting exercises
designed to sharper the eye, develop specific and useful skills,
and solve common production problems.
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
Based on years of research and 121 real-life first dates, relationship expert Wendy Newman dishes up practical wisdom for navigating the online dating trenches with grace, efficiency, and a strong dose of humour. Wendy Newman has made every imaginable dating mistake so you don't have to. Part guidebook, part personal tell-all, 121 First Dates chronicles Wendy's funny, real-life misadventures and the practical wisdom she gained from them. Her dating tales will find you laughing, commiserating, and nodding your head as you learn how to stay in the dating game until you find the right man, just like Wendy did. This book busts myths, answers age-old questions, and examines pitfalls that make you want to give up on dating altogether. Just when you're about to submit to a lifetime at home with a pint of Haagen-Dazs and sitcom reruns, 121 First Dates will inspire you to keep stepping out. Wendy discusses how to date successfully and efficiently, avoid the most common dating pitfalls, have an amazing first date with anyone, end uncomfortable situations with grace, and much, much more. She offers up realistic Dos and Don'ts as well as tips for making the most of any situation you find yourself in-whether you want to run or you think he's the one. Brimming with humour, hope, and authenticity, 121 First Dates will give every woman the tools, confidence, and determination to be and stay real when dating. How else will you find the best match for you?
Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.
Digital detox expert Tanya Goodin presents a compendium of confessions, dilemmas and solutions that helps you untangle your relationship with your phone and technology for a better, happier you. Digital technology is more ingrained in our daily lives than ever before, and so we need to be more aware of its risks. In this un-putdownable self help toolkit, Tanya Goodin explores the cost that our digital life inflicts on our offline existence, and the things we can and should do to protect our mental health, our family and our relationships in the face of this new digital reality. Whether you are dealing with a partner who is mindlessly scrolling rather than listening to you (phubbing), flooding social media with your child's image (sharenting), or panicking whenever you misplace your phone (nomophobia), learn how to recognise and label harmful habits- both of yourself and others - and find actionable answers in this book. The collision of our online and offline worlds has left us more dependent on technology than ever before, and even more desperate to log off. My Brain Has Too Many Tabs Open is your key to finding digital balance and addressing strange new social norms. Among the tech-versus-life scenarios included are: Doomscrolling - endlessly consuming doom-and-gloom news, a habit perpetuated by attention-seeking algorithms that triggers anxiety and depression; Comparison Culture - 52% of teens feel less confident because of feeling inadequate when comparing their social media profiles with other people's; Vampire Shoppers - dead-of-night, sleepless shoppers who spend a third more than daytime shoppers, and range from nocturnal gamers to exhausted parents; Digital Legacies - before the end of the century there could be 4.9 billion deceased internet users, yet only 7% of us want our online profiles maintained after death; Cyberchondria - Dr Google is causing a wave of misdiagnoses from anxious searchers, with 25% of British women buying false miracle cures as a next step; Clicktivism - also known as slacktivism, is virtue signalling through performative alignment with online causes, but can it ever amount to meaningful change? Complete with client confessions and eye-opening research, diagnostic guides to tell-tale signs and a manifesto for improved digital citizenship, this habit-improving bible offers the conversation-starting vocabulary we so desperately need to understand and untangle our relationship with technology for a more humane world.
Discover why privacy is a counterproductive, if not obsolete, concept in this startling new book It's only a matter of time-- the modern notion of privacy is quickly evaporating because of technological advancement and social engagement. Whether we like it or not, all our actions and communications are going to be revealed for everyone to see. Exposed: How Revealing Your Data and Eliminating Privacy Increases Trust and Liberates Humanity takes a controversial and insightful look at the concept of privacy and persuasively argues that preparing for a post-private future is better than exacerbating the painful transition by attempting to delay the inevitable. Security expert and author Ben Malisow systematically dismantles common notions of privacy and explains how: Most arguments in favor of increased privacy are wrong Privacy in our personal lives leaves us more susceptible to being bullied or blackmailed Governmental and military privacy leads to an imbalance of power between citizen and state Military supremacy based on privacy is an obsolete concept Perfect for anyone interested in the currently raging debates about governmental, institutional, corporate, and personal privacy, and the proper balance between the public and the private, Exposed also belongs on the shelves of security practitioners and policymakers everywhere.
A new manifesto for the working woman, full of practical tips for making the most of your earnings as well as inspiration for harnessing the freedom and power that come with financial independence. In Think Like a Breadwinner, financial expert Jennifer Barrett dismantles the narrative that women don't - and shouldn't - take full control of their finances to create the lives they want for themselves. Featuring a wide variety of case studies from women at all stages of their careers and financial lives, Barrett shares the secrets of women who already think like breadwinners. Practical and empowering, this book includes advice on: - Changing how you think about money - Asking for promotions and raises at work - Saving and investing your money - How to combine breadwinning and parenting - Prioritising your future Perfect for anyone who thinks they're 'no good with money', Think Like a Breadwinner will show you that no matter your circumstances, you can set yourself up for financial security.
Learn how the disruptive AI chatbot is going to change school, work, and beyond ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who's been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions—without asking ChatGPT for help. Learn how ChatGPT works and how it fits into the world of generative AI Harness the power of ChatGPT to help you, and avoid letting it hinder you Write queries that deliver the kind of response you want Take a look into how the ChatGPT API interacts with other tools and platforms This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.
An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
" The most practical book ever written about modern digital marketing"
- Jay Baer. The result of thousands of conversations about web
marketing with hundreds of companies, this illustrated handbook is a
compilation of the most effective advice about... - Practical
approaches to search engine optimization, social media, and email
marketing - The social, analytical, and creative aspects of modern
marketing - The theory and practice behind content marketing -
Analytics tips for ongoing marketing optimization and improvements This
6th edition has been updated to reflect new technologies and marketing
trends. "Andy Crestodina is our go-to person for all things content
marketing. In Content Chemistry, Andy teaches you exactly what you need
to know." -- Adam Franklin & Toby Jenkins, authors, Web Marketing
That Works "I consider myself pretty savvy when it comes to content
marketing, but Andy Crestodina proved me wrong. Not only did I learn a
ton from reading Content Chemistry, it sits on my desk and I refer back
to it nearly daily. It's required reading for everyone who works for
Arment Dietrich." -- Gini Dietrich, CEO, Arment Dietrich, author, Spin
Suck
A new kind of manifesto for the working woman, with practical guidance on building wealth as well as inspiration for harnessing the freedom and power that comes from a breadwinning mindset. Women are now the main breadwinner in one-in-four households in the UK. Yet the majority of women still aren't being brought up to think like breadwinners. In fact, they're actively discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. The result is that women earn less, owe more, and have significantly less money saved and invested for the future than men do. And if women do end up as the main breadwinner, they've been conditioned to feel reluctant and unprepared to manage the role. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner by dismantling the narrative that women don't - and shouldn't - take full financial responsibility to create the lives they want. Featuring a wide variety of case studies from women at all stages of their careers and financial lives, Barrett shares the secrets of women who already think like breadwinners. Barrett reveals not only the importance of women building their own wealth, but also the freedom and power that comes with it. 'Barrett's manifesto is a must read for any woman at any stage of her career.' - Eve Rodsky, author of Fair Play
Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed. In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates. Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.
The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.
Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally profitted from his invention -offers a compelling protrait of his invention. He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of softeware companies , and the need to find the ideal balance between commercial and social forces. He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage. And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.
An illuminating insight into the Metaverse - what it is, how it works,
and and why it will soon be playing a major role in business,
technology and society.
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work. Understand and develop the core skills and beliefs of an effective coach Know how to ask insightful questions that deliver valuable answers Gain practical help to plan coaching assignments that accelerate and improve your results Adeptly handle the main barriers to great coaching Feel fully confident in your ability to coach in any situation Whether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact. To support you further The Coaching Manual has a range of free to download resources - templates, tools and checklists. |
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