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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

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Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback) Price: R277
Discovery Miles 2 770
You Save: R73 (21%)

Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback)

Mark Bergen

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Discovery Miles 2 770 You Save R73 (21%)

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The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies.

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

General

Imprint: Penguin Business
Country of origin: United Kingdom
Release date: September 2022
Authors: Mark Bergen
Dimensions: 234 x 153 x 33mm (L x W x T)
Format: Paperback - Trade
Pages: 464
ISBN-13: 978-0-241-46828-9
Categories: Books > Science & Mathematics > Science: general issues > Impact of science & technology on society
Books > Computing & IT > Internet > General
Books > Computing & IT > Social & legal aspects of computing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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LSN: 0-241-46828-0
Barcode: 9780241468289

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