Unruly Media - YouTube, Music Video, and the New Digital Cinema (Hardcover)

Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	November 2013
First published:	October 2013
Authors:	Carol Vernallis (Lecturer in Media Studies)
Dimensions:	238 x 162 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	368
ISBN-13:	978-0-19-976699-4
Categories:	Books > Arts & Architecture > Music > Music recording & reproduction Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries Books > Music > Music recording & reproduction Promotions
LSN:	0-19-976699-1
Barcode:	9780199766994

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