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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback): Tshilidzi Marwala Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback)
Tshilidzi Marwala
R600 Discovery Miles 6 000 Ships in 10 - 15 working days

Closing the Gap is an accessible overview of the fourth industrial revolution (4IR) and the impact it is set to have on various sectors in South Africa and Africa. It explores the previous industrial revolutions that have led up to this point and outlines South Africa’s position been through each one.

With a focus on artificial intelligence as a core concept in understanding the 4IR, this book uses familiar concepts to explain artificial intelligence, how it works and how it can be used in banking, mining, medicine and many other fields.

Written from an African perspective, Closing the Gap addresses the challenges and fears around the 4IR by pointing to the opportunities presented by new technologies and outlining some of the challenges and successes to date

Influence Empire - Inside The Story Of Tencent & China's Tech Ambition (Paperback): Lulu Chen Influence Empire - Inside The Story Of Tencent & China's Tech Ambition (Paperback)
Lulu Chen
R525 R478 Discovery Miles 4 780 Save R47 (9%) Ships in 9 - 17 working days

A fascinating behind-the-scenes look at one of the world's biggest tech companies.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifthlargest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film.

In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

Elon Musk - Risking It All (Paperback, Updated Edition): Michael Vlismas Elon Musk - Risking It All (Paperback, Updated Edition)
Michael Vlismas
R310 R263 Discovery Miles 2 630 Save R47 (15%) Ships in 5 - 10 working days

In 2022 Elon Musk - one of the richest and best-known people on earth - made headlines worldwide with his bid to buy Twitter, and he is often in the news for his entrepreneurial exploits and his controversial tweets. Who is this boundary-pushing billionaire with grand plans of inhabiting Mars, and what lies at the heart of his vision? Why is he so utterly unafraid of risk?

As an awkward Pretoria schoolboy who loved comics and science fiction, Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father.

Tracing his remarkable life, from his South African childhood to his move to Canada at 17 and then to the US - where Musk made millions out of PayPal and built Tesla and SpaceX into two of the world's most famous companies - this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans 'out there among the stars'.

Connect: Writing For Online Audiences (Paperback, 1st Edition): Maritha Pritchard, Karabo Sitto Connect: Writing For Online Audiences (Paperback, 1st Edition)
Maritha Pritchard, Karabo Sitto 1
R451 R415 Discovery Miles 4 150 Save R36 (8%) Ships in 4 - 8 working days

Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.

Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.

The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.

Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback): Mark Bergen Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback)
Mark Bergen
R530 R499 Discovery Miles 4 990 Save R31 (6%) Ships in 9 - 17 working days

The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies.

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

The Digital Silk Road - China's Quest To Wire The World And Win The Future (Paperback, Main): Jonathan E. Hillman The Digital Silk Road - China's Quest To Wire The World And Win The Future (Paperback, Main)
Jonathan E. Hillman
R375 R356 Discovery Miles 3 560 Save R19 (5%) Ships in 12 - 19 working days

An expert on China's growing digital empire provides an urgent look at the battle to connect and control tomorrow's networks.

Its vast infrastructure projects now extend from the ocean floor to outer space, and from Africa's megacities into rural America. China is wiring the world, and, in doing so, rewriting the global order.

As things stand, the rest of the world still has a choice. But the battle for tomorrow will require America and its allies to take daring risks in uncertain political terrain. Unchecked, China will reshape global flows of data to reflect its own interests - and the lives of countless individuals enmeshed in its systems.

Taking readers on a global tour of these emerging battlefields, Jonathan E. Hillman reveals what China's digital footprint looks like on the ground, and explores the dangers of a world in which all routers lead to Beijing.

Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback): Mushambi Mutuma Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback)
Mushambi Mutuma
R265 R224 Discovery Miles 2 240 Save R41 (15%) Ships in 5 - 10 working days

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

Web 2.0 Knowledge Technologies and the Enterprise - Smarter, Lighter and Cheaper (Paperback, New): Paul Jackson Web 2.0 Knowledge Technologies and the Enterprise - Smarter, Lighter and Cheaper (Paperback, New)
Paul Jackson
R1,488 Discovery Miles 14 880 Ships in 12 - 19 working days

Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge work. This book fills the gap between strategy and technology by focussing upon the functional capabilities of Web 2.0 in corporate environments and matching these to specific types of information requirement and behaviour. It takes a resource based view of the firm: why and how can the knowledge capabilities and information assets of organisations be better leveraged using Web 2.0 tools?
Identifying the underlying benefits requires the use of frameworks beyond profitability and cost control. Some of these perspectives are not in the usual business vocabulary, but when applied, demonstrate the role that can be played by Web 2.0, how to manage towards these and how to assess success. Transactive memory systems, social uncertainty, identity theory, network dynamics, complexity theory, organisational memory and the demographics of inter- generational change are not part of normal business parlance but can be used to clarify Web 2.0 application and potentiality.
Written by a well-respected practitioner and academicDraws on the author s practical experience as a technology developer, designer, senior manager and researcherProvides approaches to understanding and tackling real-world problems"

Research Methods for Students, Academics and Professionals - Information Management and Systems (Paperback, 2nd edition):... Research Methods for Students, Academics and Professionals - Information Management and Systems (Paperback, 2nd edition)
Kirsty Williamson
R993 Discovery Miles 9 930 Ships in 12 - 19 working days

Research is such an important subject for information professionals that there will always be a need for effective guides to it. Research skills are a prerequisite for those who want to work successfully in information environments, an essential set of tools which enable information workers to become information professionals. This book focuses on producing critical consumers of research. It also goes some way towards producing researchers in the fields of information management and systems.
The first edition of this book was enthusiastically received by researchers, students and information professionals in Australia and beyond. Reviews of the first edition considered it a a worthwhile addition to any information professional s or research student s reference shelf (Archives & Manuscripts). This new edition has an additional chapter on ethics, to address the importance of the ethical implications of research. It also has (as did the first edition) two unique characteristics: it is Australian-focused, distinctive among research texts for information professionals; and it has a multi-disciplinary focus, with its authors being drawn from information management (librarianship, archives and recordkeeping) and information systems. The numerous examples throughout the book are drawn from these multiple disciplines. The first edition of this book was road-tested with students from several disciplines who are studying in several universities. Its Introduction noted that "In research terms, the content have been refereed and found to be authoritative " To this can be added the many satisfied users of the first edition."

Huawei Stories: Visionaries (Paperback): Tian Tao, Yin Zhifeng Huawei Stories: Visionaries (Paperback)
Tian Tao, Yin Zhifeng
R461 R345 Discovery Miles 3 450 Save R116 (25%) Ships in 12 - 19 working days

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book delves into the financial workings and systems within Huawei - and the individuals whose craftsmanship and excellence enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication, and perseverance required for companies to establish a robust financial system that supports the growth of a world-class company. Huawei's goal is not just to have profitable income and healthy cash flow. More important is that operating results are sustainable.

Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback, Updated Edition): Tshilidzi Marwala Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback, Updated Edition)
Tshilidzi Marwala
R240 R218 Discovery Miles 2 180 Save R22 (9%) Ships in 5 - 10 working days

An accessible overview of the fourth industrial revolution (4IR) and the impact it is set to have on various sectors in South Africa and Africa. It explores the previous industrial revolutions that have led up to this point and outlines what South Africa’s position has been through each one.

With a focus on artificial intelligence as a core concept in understanding the 4IR, this book uses familiar concepts to explain artificial intelligence, how it works and how it can be used in banking, mining, medicine and many other fields.

Written from an African perspective, Closing the Gap addresses the challenges and fears around the 4IR by pointing to the opportunities presented by new technologies and outlining some of the challenges and successes to date.

Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.): John Cassidy Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.)
John Cassidy
R477 R448 Discovery Miles 4 480 Save R29 (6%) Ships in 10 - 15 working days

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.

How to Analyze People - The Simple Guide to Speed Reading People Using. Human Behavior Psychology and Body Language... How to Analyze People - The Simple Guide to Speed Reading People Using. Human Behavior Psychology and Body Language (Paperback)
William Trenton
R376 Discovery Miles 3 760 Ships in 12 - 19 working days
Body Language for Sell - 8 Nonverbal Communication Examples to Increase Sales (Hardcover): Christopher Fox Body Language for Sell - 8 Nonverbal Communication Examples to Increase Sales (Hardcover)
Christopher Fox
R362 Discovery Miles 3 620 Ships in 12 - 19 working days
Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Paperback): Niko Lahtinen, Kimmo Pulkka, Heikki... Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Paperback)
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
R975 Discovery Miles 9 750 Ships in 12 - 19 working days

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Advanced Introduction to Artificial Intelligence in Healthcare (Paperback): Tom Davenport, John Glaser, Elizabeth Gardner Advanced Introduction to Artificial Intelligence in Healthcare (Paperback)
Tom Davenport, John Glaser, Elizabeth Gardner
R652 Discovery Miles 6 520 Ships in 12 - 19 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a comprehensive overview of the current and future uses of Artificial Intelligence (AI) in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in health organizations Key Features: Advises healthcare executives on how to effectively leverage AI to advance their strategies and plans and support digital transformation Discusses AI governance, change management, workforce management and the organization of AI experimentation and implementation Analyzes AI technologies in healthcare and their impacts on patient care, medical devices, pharmaceuticals, population health, and healthcare operations Provides risk mitigation approaches to address potential AI algorithm problems, liability and regulation Essential reading for policymakers, clinical executives and consultants in healthcare, this Advanced Introduction explores how to successfully integrate AI into healthcare organizations and will also prove invaluable to students and scholars interested in technological innovations in healthcare.

Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Hardcover): Brian Stelter Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Hardcover)
Brian Stelter
R686 Discovery Miles 6 860 In Stock

The urgent and untold story of the collusion between Fox News and Donald Trump from the New York Times bestselling author of Top of the Morning.

While other leaders were marshaling resources to combat the greatest pandemic in modern history, President Donald Trump was watching TV. Trump watches over six hours of Fox News a day, a habit his staff refers to as “executive time.” In January 2020, when Fox News began to downplay COVID-19, the President was quick to agree. In March, as the deadly virus spiraled out of control, Sean Hannity mocked “coronavirus hysteria” as a “new hoax” from the left. Millions of Americans took Hannity and Trump's words as truth—until some of them started to get sick.

In Hoax, CNN anchor and chief media correspondent Brian Stelter tells the twisted story of the relationship between Donald Trump and Fox News. From the moment Trump glided down the golden escalator to announce his candidacy in the 2016 presidential election to his acquittal on two articles of impeachment in early 2020, Fox hosts spread his lies and smeared his enemies. Over the course of two years, Stelter spoke with over 250 current and former Fox insiders in an effort to understand the inner workings of Rupert Murdoch's multibillion-dollar media empire. Some of the confessions are alarming. “We don't really believe all this stuff,” a producer says. “We just tell other people to believe it.”

At the center of the story lies Sean Hannity, a college dropout who, following the death of Fox News mastermind Roger Ailes, reigns supreme at the network that pays him $30 million a year. Stelter describes the raging tensions inside Fox between the Trump loyalists and the few remaining journalists. He reveals why former chief news anchor Shep Smith resigned in disgust in 2019; why a former anchor said “if I stay here I’ll get cancer;” and how Trump has exploited the leadership vacuum at the top to effectively seize control of the network.

Including never before reported details, Hoax exposes the media personalities who, though morally bankrupt, profit outrageously by promoting the President’s propaganda and radicalizing the American right. It is a book for anyone who reads the news and wonders: How did this happen?

IT Contracts and Dispute Management - A Practitioner’s Guide to the Project Lifecycle (Hardcover, 2nd edition): Steven Baker,... IT Contracts and Dispute Management - A Practitioner’s Guide to the Project Lifecycle (Hardcover, 2nd edition)
Steven Baker, Lawrence Akka, Rachel Glass
R6,030 Discovery Miles 60 300 Ships in 12 - 19 working days

This thoroughly revised and expanded second edition of IT Contracts and Dispute Management provides an in-depth analysis of the legal issues that could potentially arise within each critical stage of a technology project. The authors draw on their extensive practical experience of advising and litigating in this evolving field, and have produced a work that is both authoritative and pragmatic. Key Features: Discussion of recent judicial decision of relational contracts, and the Supreme Court’s judgment on ‘no oral modification’ clauses and their applicability to change control procedures Updated information to account for the new High Court rules on disclosure Guidance on how to manage frequently occurring issues, such as delayed delivery Examination of important methods of project resuscitation when experiencing difficulty, as well as potential end of project issues This informative book will be a hugely valuable resource for lawyers in private practice who are advising clients striving to avoid or resolve disputes occurring from IT projects. It will also be beneficial for in-house legal counsel who advise clients at each stage of IT projects.

Advanced Introduction to Platform Economics (Paperback): Robin Mansell, W. E. Steinmueller Advanced Introduction to Platform Economics (Paperback)
Robin Mansell, W. E. Steinmueller
R714 Discovery Miles 7 140 Ships in 12 - 19 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions. Key features include: analysis of economic and public values provides a foundation for platform regulation examines the impacts of platforms on the media industry challenges claims of the inevitability of platform dominance discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy. This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.

PCI Dss: A Pocket Guide (Paperback, 6th ed.): IT Governance PCI Dss: A Pocket Guide (Paperback, 6th ed.)
IT Governance
R417 Discovery Miles 4 170 Ships in 12 - 19 working days

This pocket guide is perfect as a quick reference for PCI professionals, or as a handy introduction for new staff. It explains the fundamental concepts of the latest iteration of the PCI DSS, v3.2.1, making it an ideal training resource. It will teach you how to protect your customers' cardholder data with best practice from the Standard.

ITIL(R) 4 Essentials - Your essential guide for the ITIL 4 Foundation exam and beyond (Paperback, 2nd Two ed.): Claire Agutter ITIL(R) 4 Essentials - Your essential guide for the ITIL 4 Foundation exam and beyond (Paperback, 2nd Two ed.)
Claire Agutter
R1,128 Discovery Miles 11 280 Ships in 12 - 19 working days
Research Handbook on Information Systems and the Environment (Hardcover): Vanessa a. Cooper, Johann J. Kranz, Saji K. Mathew,... Research Handbook on Information Systems and the Environment (Hardcover)
Vanessa a. Cooper, Johann J. Kranz, Saji K. Mathew, Richard T. Watson
R6,017 Discovery Miles 60 170 Ships in 12 - 19 working days

This comprehensive Research Handbook provides international perspectives on the role of information systems in environmental sustainability, drawing on groundbreaking research from leading scholars to predict future trends. This Research Handbook presents in-depth studies on green information systems which utilise a diverse range of approaches and methods, including reviews of previous literature, experimental studies, surveys, and interviews. Chapters focus on the development and promotion of energy informatics, the use of digital technologies in the implementation of a circular economy, and the role of information systems in supporting the integration of renewable energy. This Research Handbook further analyses the ways in which digital nudging, demand response, and the impact of psychological ownership can influence consumer behaviour and encourage sustainable consumption. Tackling the issues facing information systems and the environment on an individual, organisational, and societal scale, this Research Handbook will be crucial reading for students and scholars in business ethics, environmental management, information systems, and management and sustainability. It will also be beneficial for practitioners in business management and corporate social responsibility who are interested in environmental sustainability.

Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing... Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Hardcover)
Luca Iandoli, Carmine Gibaldi
R3,359 Discovery Miles 33 590 Ships in 12 - 19 working days

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Hardcover): Niko Lahtinen, Kimmo Pulkka, Heikki... Digital Marketing Strategy - Create Strategy, Put It Into Practice, Sell More (Hardcover)
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
R2,568 Discovery Miles 25 680 Ships in 12 - 19 working days

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Handbook of Digital Entrepreneurship (Hardcover): Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull Handbook of Digital Entrepreneurship (Hardcover)
Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull
R5,926 Discovery Miles 59 260 Ships in 12 - 19 working days

This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural-urban digital divide. The Handbook further analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study. Discussing a diverse set of questions, contexts, theories, and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.

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