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Books > Business & Economics > Business & management > Business strategy
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Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Hardcover)
Loot Price: R3,163
Discovery Miles 31 630
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Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Hardcover)
Series: Elgar Cases in Entrepreneurship
Expected to ship within 10 - 15 working days
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How are digital technologies changing the creation of new ventures?
What are the critical skills for entrepreneurs in the digital age?
How does digitalization change product design and communication
with customers? How can small businesses in non-digital industries
overcome the digital divide? This book helps answer these questions
through real-world case studies and lessons learnt from the
perspectives of real entrepreneurs in various industries, countries
and types of business. Each case has abundant materials to support
learning and reflection, including: discussion questions and
assignments to stretch students decision-making simulations rich
and detailed teaching notes to help enliven your teaching.
Highlighting how entrepreneurship is changing in the digital age,
this book will be an excellent resource for teachers and students
of entrepreneurship, innovation management, new venture creation,
marketing and strategy.
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