"This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risks are and the decisions executives need to make to address them. It is crisp: Quick and to the point, it doesn't waste words and won't waste your time. It is candid: There is no sure cybersecurity defense, and Chris Moschovitis doesn't pretend there is; instead, he tells you how to understand your company's risk and make smart business decisions about what you can mitigate and what you cannot. It is also, in all likelihood, the only book ever written (or ever to be written) about cybersecurity defense that is fun to read." --Thomas A. Stewart, Executive Director, National Center for the Middle Market and Co-Author of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Get answers to all your cybersecurity questions In 2016, we reached a tipping point--a moment where the global and local implications of cybersecurity became undeniable. Despite the seriousness of the topic, the term "cybersecurity" still exasperates many people. They feel terrorized and overwhelmed. The majority of business people have very little understanding of cybersecurity, how to manage it, and what's really at risk. This essential guide, with its dozens of examples and case studies, breaks down every element of the development and management of a cybersecurity program for the executive. From understanding the need, to core risk management principles, to threats, tools, roles and responsibilities, this book walks the reader through each step of developing and implementing a cybersecurity program. Read cover-to-cover, it's a thorough overview, but it can also function as a useful reference book as individual questions and difficulties arise. Unlike other cybersecurity books, the text is not bogged down with industry jargon Speaks specifically to the executive who is not familiar with the development or implementation of cybersecurity programs Shows you how to make pragmatic, rational, and informed decisions for your organization Written by a top-flight technologist with decades of experience and a track record of success If you're a business manager or executive who needs to make sense of cybersecurity, this book demystifies it for you.

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Turn cyber intelligence into meaningful business decisions and reduce losses from cyber events Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk? In today's complex digital landscape, business decisions and cyber event responses have implications for information security that high-level actors may be unable to foresee. What we need is a cybersecurity command center capable of delivering, not just data, but concise, meaningful interpretations that allow us to make informed decisions. Building, buying, or outsourcing a CI-DR(TM) program is the answer. In his work with executives at leading financial organizations and with the U.S. military, author Richard O. Moore III has tested and proven this next-level approach to Intelligence and Risk. This book is a guide to: Building, buying, or outsourcing a cyber intelligence-driven risk program Understanding the functional capabilities needed to sustain the program Using cyber intelligence to support Enterprise Risk Management Reducing loss from cyber events by building new organizational capacities Supporting mergers and acquisitions with predictive analytics Each function of a well-designed cyber intelligence-driven risk program can support informed business decisions in the era of increased complexity and emergent cyber threats.

The latest edition of this international edited book series, based on the formation and growth problems of High Technology Small Firms (HTSF), contains the best papers presented at the 2011 and 2013 conferences, both held at Manchester Business School. This volume remains true to the initial mission of the HTSF Conference, established in 1993, to advance our knowledge of high-technology entrepreneurship and to advocate the need for more and better designed policy to promote such entrepreneurship. The need is as great as ever it was, not least given the continued economic stagnation of the European economy in the wake of the Financial Crisis and the Euro crisis. These papers address key themes relating to improving our understanding of the processes involved in high-technology entrepreneurship and of the design of effective policy to promote this research. The first two groups of papers examine the start-up and commercialization processes and the internationalization processes, which are often important for new high-technology businesses. Other papers examine topics like entrepreneurship clusters, inter-firm collaboration, and growth strategy for high-technology small firms.

Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Application integration assembles methods and tools for organizing exchanges between applications, and intra- and inter-enterprise business processes. A strategic tool for enterprises, it introduces genuine reactivity into information systems facing business changes, and as a result, provides a significant edge in optimizing costs.

This book analyzes various aspects of application integration, providing a guide to the alphabet soup behind EAI, A2A, B2B, BAM, BPM, ESB and SOA. It addresses the problems of choosing between the application integration solutions and deploying them successfully. It supplies guidelines for avoiding common errors, exploring the differences between received wisdom and the facts on the ground. The overview of IT urbanization will help introduce English-speaking audiences to a powerful approach to information system flexibility developed in France. A key chapter approaches the analysis and interoperation of service levels in integration projects, while the discussion on deployment methodologies and ROI calculation anchors the theory in the real world.

"Application Integration: EAI, B2B, BPM and SOA" relies on concrete examples and genuine experiences to demonstrate what works - and what doesn't - in this challenging, topical and important IT domain.

Jeffrey James is one of the relatively few academics to have systematically taken on the topic of IT and development. In this timely book he undertakes a methodological critique of prominent topics in the debate. Challenging the existing literature by international and governmental institutions, the book looks not only at the digital divide but also at issues such as digital preparedness, leapfrogging and low-cost computers. James also raises important issues which have been largely neglected in the literature, such as the implications for poverty in developing countries and the macroeconomics of mobile phones. The book argues that benefits from IT are captured in a different form in developing as opposed to developed countries. In the latter, gains come from technology ownership and use, whereas in the former, benefits cannot be captured as much in this way because ownership is more limited. Interestingly, the author shows that developing countries have responded to this distinction with a series of local innovations which are often low-cost and pro-poor. This finding contradicts the widely held view that poor countries are unable to generate major innovations within their own borders. Accessible and clearly written, this book will be of great interest to scholars of development economics and development studies, and is relevant to both policy-makers and academics.

"Blockchains will matter crucially; this book, beautifully and clearly written for a wide audience, powerfully demonstrates how." -Lawrence Lessig "Attempts to do for blockchain what the likes of Lawrence Lessig and Tim Wu did for the Internet and cyberspace-explain how a new technology will upend the current legal and social order... Blockchain and the Law is not just a theoretical guide. It's also a moral one." -Fortune Bitcoin has been hailed as an Internet marvel and decried as the preferred transaction vehicle for criminals. It has left nearly everyone without a computer science degree confused: how do you "mine" money from ones and zeros? The answer lies in a technology called blockchain. A general-purpose tool for creating secure, decentralized, peer-to-peer applications, blockchain technology has been compared to the Internet in both form and impact. Blockchains are being used to create "smart contracts," to expedite payments, to make financial instruments, to organize the exchange of data and information, and to facilitate interactions between humans and machines. But by cutting out the middlemen, they run the risk of undermining governmental authorities' ability to supervise activities in banking, commerce, and the law. As this essential book makes clear, the technology cannot be harnessed productively without new rules and new approaches to legal thinking. "If you...don't 'get' crypto, this is the book-length treatment for you." -Tyler Cowen, Marginal Revolution "De Filippi and Wright stress that because blockchain is essentially autonomous, it is inflexible, which leaves it vulnerable, once it has been set in motion, to the sort of unforeseen consequences that laws and regulations are best able to address." -James Ryerson, New York Times Book Review

THE INSTANT NEW YORK TIMES BESTSELLER. From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart-and the stories, both triumphant and tragic, of what happened next. Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games-Bioshock Infinite, Epic Mickey, Dead Space, and more-on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games-and whether the business of making games can change before it's too late.

As more Africans get online, information and communication technologies (ICTs) are increasingly hailed for their transformative potential. Yet, the fascination for the possibilities of promoting more inclusive forms of development in the information age have obfuscated the reality of the complex negotiations among political and economic actors who are seeking to use technology in their competition for power. Building on over ten years of research in Ethiopia, Iginio Gagliardone investigates the relationship between politics, development, and technological adoption in Africa's second most populous country and its largest recipient of development aid. The emphasis the book places on the 'technopolitics' of ICTs, and on their ability to embody and enact political goals, offers a strong and empirically grounded counter-argument to prevalent approaches to the study of technology and development that can be applied to other cases in Africa and beyond.

Jeffrey James is one of the relatively few academics to have systematically taken on the topic of IT and development. In this timely book he undertakes a methodological critique of prominent topics in the debate. Challenging the existing literature by international and governmental institutions, the book looks not only at the digital divide but also at issues such as digital preparedness, leapfrogging and low-cost computers. James also raises important issues which have been largely neglected in the literature, such as the implications for poverty in developing countries and the macroeconomics of mobile phones. The book argues that benefits from IT are captured in a different form in developing as opposed to developed countries. In the latter, gains come from technology ownership and use, whereas in the former, benefits cannot be captured as much in this way because ownership is more limited. Interestingly, the author shows that developing countries have responded to this distinction with a series of local innovations which are often low-cost and pro-poor. This finding contradicts the widely held view that poor countries are unable to generate major innovations within their own borders. Accessible and clearly written, this book will be of great interest to scholars of development economics and development studies, and is relevant to both policy-makers and academics.

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER "Kai-Fu Lee believes China will be the next tech-innovation superpower and in AI Superpowers: China, Silicon Valley, and the New World Order, he explains why. Taiwan-born Lee is perfectly positioned for the task."-New York Magazine In this thought-provoking book, Lee argues powerfully that because of the unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in the future of human history.

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced th

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.

Mobility has become a prominent feature in African societies: Populations all over Africa are both mobile and politically and economically marginal. Yet these populations are actively engaged in maintaining social networks across localities. Mobilities, ICTs and marginality in Africa looks at the dramatic changes brought about in socially marginal populations by new ICTs in general and mobile phones in particular. The book aims to situate the cultural, social and, in some cases, transnational context of ICT appropriation and virtual connectivity so as to reposition Africans from various countries and contexts as active agents of social change. The intricacies of local ICT use and the dynamics of mobility in the African context enables us to better understand material cultures, relationships between people, new media and social networking. Equally explored in relation to ICTs are the social and spatial dynamics of communication, association and belonging across spaces – particularly physical borders, social boundaries and confines and possibilities informed by the habitus of bodies and practices. Mobilities, ICTs and marginality in Africa is rich in theoretically informed case studies that lend themselves to comparative perspectives and to ethnographies from beyond Africa.

The Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, governments, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment. This Handbook brings together twenty-seven original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: * its unique economics as a global information and communications infrastructure * the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights * the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds * the effects of the Internet on the economy at large Interdisciplinary in its approach, the Handbook synthesizes the state of knowledge and offers new perspectives for researchers, practitioners, and students.

A moving memoir from a woman who made a fortune in a man's world and then gave it all away...soon to be turned into a film In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own home. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process. Let It Go explores Shirley's trail blazing career as an entrepreneur but it also charts her incredible personal story - her dramatic arrival in England as an unaccompanied Kindertransport refugee during World War Two and the tragic loss of her only child who suffered severely from Autism. Today, Dame Stephanie Shirley is one of Britain's leading philanthropists, devoting most of her time, energy and wealth to charities that are close to her heart. In Let It Go, Shirley tells her inspirational story and explains why giving her wealth away - letting it go - has brought her infinitely more happiness and fulfilment than acquiring it in the first place. Co-written with Richard Askwith, the former Executive Editor of The Independent and the award-winning author of seven books in his own name, including biographies of Emil Zatopek and Lata Brandisova. 'An extraordinary tale of creativity and resilience' - Guardian 'This engrossing story of an extraordinary life is filled with lessons in what it means to be human' - Financial Times

An inside account of gender and racial discrimination in the high-tech industry Why is being a computer "geek" still perceived to be a masculine occupation? Why do men continue to greatly outnumber women in the high-technology industry? Since 2014, a growing number of employment discrimination lawsuits has called attention to a persistent pattern of gender discrimination in the tech world. Much has been written about the industry's failure to adequately address gender and racial inequalities, yet rarely have we gotten an intimate look inside these companies. In Geek Girls, France Winddance Twine provides the first book by a sociologist that "lifts the Silicon veil" to provide firsthand accounts of inequality and opportunity in the tech ecosystem. This work draws on close to a hundred interviews with male and female technology workers of diverse racial, ethnic, and educational backgrounds who are currently employed at tech firms such as Apple, Facebook, Google, and Twitter, and at various start-ups in the San Francisco Bay area. Geek Girls captures what it is like to work as a technically skilled woman in Silicon Valley. With a sharp eye for detail and compelling testimonials from industry insiders, Twine shows how the technology industry remains rigged against women, and especially Black, Latinx, and Native American women from working class backgrounds. From recruitment and hiring practices that give priority to those with family, friends, and classmates employed in the industry, to social and educational segregation, to academic prestige hierarchies, Twine reveals how women are blocked from entering this industry. Women who do not belong to the dominant ethnic groups in the industry are denied employment opportunities, and even actively pushed out, despite their technical skills and qualifications. While the technology firms strongly embrace the rhetoric of diversity and oppose discrimination in the workplace, Twine argues that closed social networks and routine hiring practices described by employees reinforce the status quo and reproduce inequality. The myth of meritocracy and gender stereotypes operate in tandem to produce a culture where the use of race-, color-, and power-evasive language makes it difficult for individuals to name the micro-aggressions and forms of discrimination that they experience. Twine offers concrete insights into how the technology industry can address ongoing racial and gender disparities, create more transparency and empower women from underrepresented groups, who continued to be denied opportunities.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans-one for a hardware product; the other for a software product-enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

The research and policy evaluations presented in these papers represent a uniquely valuable evolving record of policy and research on high technology small firms through many changes in economic conditions and government policy approaches over more the a decade and a half. Specific issues in the book series cover many of the key industrial development policies adopted by developed, and developing, national governments since the early 1990's including, for example, writings on policy and practice concerning science parks, incubators, academic enterprise, industrial networking and the role of clusters in nurturing high technology small firms formation and growth. In particular, the on-going problem of early stage high technology funding has been a theme of constant concern since 1993, and because it remains resistant to amelioration, will endure into the future. Both the conference and the ensuing book series represent a pre-eminent vehicle for all the major international researchers concerned with high technology small firms to present their work to each other and the wider public.