![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Industrial Machinery Repair provides a practical reference for
practicing plant engineers, maintenance supervisors, physical plant
supervisors and mechanical maintenance technicians. It focuses on
the skills needed to select, install and maintain
electro-mechanical equipment in a typical industrial plant or
facility.
There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector.
_______________ 'Through original interviews, a smart use of source material, and a wonderfully easy-going style, Blumenthal gives a full portrait of Jobs ...This is a smart book about a smart subject by a smart writer' - Ilene Cooper, American Library Journal _______________ Inventor. Visionary. Genius. Dropout. Adopted. Steve Jobs was the founder of Apple, and he was all of these things. Steve Jobs has been described as a showman, artist, tyrant, genius, jerk. Through his life he was loved, hated, admired and dismissed, yet he was a living legend; the genius who founded Apple in his parent's garage when he was just 21 years old, revolutionising the music world. He single-handedly introduced the first computer that could sit on your desk, and founded and nurtured a company called Pixar, bringing to life Oscar-winning animations Toy Story and Finding Nemo. So how did the man -- who was neither engineer nor computer geek -- change the world we live in, making us want every product he touched? On graduation day in 2005, a fifty-year-old Steve Jobs said: "Today I want to tell you three stories from my life. That's it. Just three stories. The first story is about connecting the dots. My second story is about love and loss. My third story is about death." This is his story. Critically acclaimed author Karen Blumenthal takes us to the core of this complicated and legendary man, from his adoption and early years through to the pinnacles of his career, his dismissal from his duties at Apple (for being too disruptive and difficult) to the graduation where he gave the commencement speech just 6 years before his death, giving life to what were soon to become some of most famous quotes of his career, ending with the message: "Stay Hungry. Stay Foolish. I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you." "Your time is limited, so don't waste it living someone else's life."
An insider's account of Apple's creative process during the golden years of Steve Jobs. 'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.' Adam Grant Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.
In the 1980s, China faced the monumental task of creating, from scratch, internationally competitive companies. This challenge was especially daunting in the information and communications technology (ICT) sector. The Inside Story of China's High-Tech Industry describes the emergence and growth of this industry in China through a historically situated analysis of China's leading science park, Beijing's Zhongguancun, also known as China's Silicon Valley. Zhou challenges the prevailing view that foreign multinational corporations and exports are the driving forces for technological progress in less developed countries by arguing that, in the case of China, it is the conjunction of domestic and export markets that has provided the main impetus to technological learning and the development of industry competitiveness. This is the best treatment to date of China's most important innovation region. It will be useful for scholars and students in the fields of economics, regional sciences, geography, planning, sociology, information technology, and business management, as well as for anyone interested in the rise of China and global technological development.
Examining the flow of technical knowledge between the US, Taiwan and Mainland China over the last sixty-five years, this book shows that the technical knowledge that has moved between these states is vast and varied. It includes the invention and production of industrial goods, as well as knowledge of the patterns of corporate organization and management. Indeed, this diversity is reflected in the process itself, which is driven both by returning expatriates with knowledge acquired overseas and by successful government intervention in acquiring technology from multinational firms. Technology Transfer Between the US, China and Taiwan engages with the evolving debates on the merits, importance and feasibility of technology transfer in the process of economic development globally, and uses the example of Taiwan to show that multinational corporations can indeed play a positive role in economic development. Further, it reveals the underlying tension between international cooperation and nationalism which inevitably accompanies international exchanges, as well as the delicate balancing act required between knowledge acquisition and dangerous levels of dependency, and the beneficial role of the US in East Asia's technological development. With contributors from disciplines ranging from history, geography, urban planning, sociology, political science and electrical engineering, this multi-disciplinary book will be of great interest to students and scholars working across a broad range of subjects including Taiwan studies, Chinese studies, economics, business studies and development studies.
In the 1980s, China faced the monumental task of creating, from scratch, internationally competitive companies. This challenge was especially daunting in the information and communications technology (ICT) sector. The Inside Story of China's High-Tech Industry describes the emergence and growth of this industry in China through a historically situated analysis of China's leading science park, Beijing's Zhongguancun, also known as China's Silicon Valley. Zhou challenges the prevailing view that foreign multinational corporations and exports are the driving forces for technological progress in less developed countries by arguing that, in the case of China, it is the conjunction of domestic and export markets that has provided the main impetus to technological learning and the development of industry competitiveness. This is the best treatment to date of China's most important innovation region. It will be useful for scholars and students in the fields of economics, regional sciences, geography, planning, sociology, information technology, and business management, as well as for anyone interested in the rise of China and global technological development.
Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.
Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK). It also examines the rising rate of new firm formation in the 1980s and the technology policies adopted by successive governments and analyses how well the industry is placed to cope with the challenges of technological change and increased international competition.
When one considers broadband, the Internet immediately springs to mind. However, broadband is impacting society in many ways. For instance, broadband networks can be used to deliver healthcare or community related services to individuals who don't have computers, have distance as an issue to contend with, or don't use the internet. Broadband can support better management of scarce energy resources with the advent of smart grids, enables improved teleworking capacity and opens up a world of new entertainment possibilities. Yet scholarly examinations of broadband technology have so far examined adoption, usage, or diffusion but missed exploring the capacity of broadband networks to enable new applications, the management aspects of funding and developing broadband-enabled services, or the policy environment in which such networks are developed. This book explores a wide range of issues associated with the deployment and use of broadband including its impacts on individuals, organizations, and society, and offers a generalist understanding of the technical aspects of broadband. Management of Broadband Technology and Innovation offers insights on broadband from the perspectives of Information Systems, Management, Strategy, and Communications Policy scholars, drawing on research from these disciplines to inform diverse aspects of broadband deployment, policy, and use. Issues associated with a subject technical in nature, but now researched in many ways, are emphasised. This book explains various softer aspects of broadband deployment and use, focusing on the benefits of broadband rather than on details of the technology.
Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines can help you prepare. Artificial intelligence (AI) has impacted many industries around the world-banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption. What is at the root of this? In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it. The rise of AI is shifting prediction from humans to machines, relieving people from this cognitive load while increasing the speed and accuracy of decisions. This sets the stage for a flourishing of new decisions and has profound implications for system-level innovation. Redesigning systems of interdependent decisions takes time-many industries are in the quiet before the storm-but when these new systems emerge, they can be disruptive on a global scale. Decision-making confers power. In industry, power confers profits; in society, power confers control. This process will have winners and losers, and the authors show how businesses can leverage opportunities, as well as protect their positions. Filled with illuminating insights, rich examples, and practical advice, Power and Prediction is the must-read guide for any business leader or policymaker on how to make the coming AI disruptions work for you rather than against you.
Internet entrepreneur Andrew Keen was among the earliest to write about the dangers that the Internet poses to our culture and society. His 2007 book The Cult of the Amateur was critical in helping advance the conversation around the Internet, which has now morphed from a tool providing efficiencies and opportunities for consumers and business to a force that is profoundly reshaping our societies and our world. In his new book, How to Fix the Future, Keen focuses on what we can do about this seemingly intractable situation. Looking to the past to learn how we might change our future, he describes how societies tamed the excesses of the Industrial Revolution, which, like its digital counterpart, demolished long-standing models of living, ruined harmonious environments and altered the business world beyond recognition. Travelling across the globe, from India to Estonia, Germany to Singapore, he investigates the best (and worst) practices in five key areas - regulation, innovation, social responsibility, consumer choice and education - and concludes by examining whether we are seeing the beginning of the end of the America-centric digital world. Powerful, urgent and deeply engaging, How to Fix the Future vividly depicts what we must do if we are to try to preserve human values in an increasingly digital world and what steps we might take as societies and individuals to make the future something we can again look forward to.
Artificial Intelligence (AI) is the most rapidly developing technology in the current Digital Age, but it is also the least defined, understood and adequately explained technological advance. This book brings together a group of leading experts who assess different aspects of AI from different disciplinary perspectives. The book argues that robots are not living systems but the creations of humans who must ultimately be accountable for the actions of the robots that they have invented. Robots do not have ownership entitlement. The book uses Intellectual Property Rights cases, evidence from roboticists, cybersecurity experts, Patent Court judges, technology officers, climate change scientists, economists, physicists and those from the legal profession to demonstrate that while AI can have very beneficial uses for many aspects of human economy and society, robots are not living systems autonomous from human decision making. This book will be useful to those in banking and insurance, cybersecurity, lawyers, judges, technology officers, economists, scientist inventors, computer scientists, large and small companies and postgraduate students.
'This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject' - Telegraph Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness. Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and cheap, customer experiments. Innovation is driven by hacking, and the world's most innovative companies proudly display their hacker credentials. Hacker culture grew up on the margins of the computer industry. It entered the business world in the twenty-first century through agile software development, design thinking and lean startup method, the pillars of the contemporary startup industry. Startup incubators today are filled with hacker entrepreneurs, running fast, cheap experiments to push against the limits of the unknown. As corporations, not-for-profits and government departments pick up on these practices, seeking to replicate the creative energy of the startup industry, hacker culture is changing how we think about leadership, work and innovation. This book is for business leaders, entrepreneurs and academics interested in how digital culture is reformatting our economies and societies. Shifting between a big picture view on how hacker culture is changing the digital economy and a detailed discussion of how to create and lead in-house teams of hacker entrepreneurs, it offers an essential introduction to the new rules of innovation and a practical guide to building the organizations of the future.
Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York. It includes original comparative study of corporate strategy in American, Japanese, and European firms, as well as an account of the evolution of technical alliances. It provides a detailed examination of the global micro-electronics industry in all its aspects - technological, economic, strategic and institutional and goes beyond organizing and presenting the facts to offer new perspectives, analyses and opinions.
The latest edition of this international edited book series, based on the formation and growth problems of High Technology Small Firms (HTSF), contains the best papers presented at the 2011 and 2013 conferences, both held at Manchester Business School. This volume remains true to the initial mission of the HTSF Conference, established in 1993, to advance our knowledge of high-technology entrepreneurship and to advocate the need for more and better designed policy to promote such entrepreneurship. The need is as great as ever it was, not least given the continued economic stagnation of the European economy in the wake of the Financial Crisis and the Euro crisis. These papers address key themes relating to improving our understanding of the processes involved in high-technology entrepreneurship and of the design of effective policy to promote this research. The first two groups of papers examine the start-up and commercialization processes and the internationalization processes, which are often important for new high-technology businesses. Other papers examine topics like entrepreneurship clusters, inter-firm collaboration, and growth strategy for high-technology small firms.
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and cheap, customer experiments. Innovation is driven by hacking, and the world's most innovative companies proudly display their hacker credentials. Hacker culture grew up on the margins of the computer industry. It entered the business world in the twenty-first century through agile software development, design thinking and lean startup method, the pillars of the contemporary startup industry. Startup incubators today are filled with hacker entrepreneurs, running fast, cheap experiments to push against the limits of the unknown. As corporations, not-for-profits and government departments pick up on these practices, seeking to replicate the creative energy of the startup industry, hacker culture is changing how we think about leadership, work and innovation. This book is for business leaders, entrepreneurs and academics interested in how digital culture is reformatting our economies and societies. Shifting between a big picture view on how hacker culture is changing the digital economy and a detailed discussion of how to create and lead in-house teams of hacker entrepreneurs, it offers an essential introduction to the new rules of innovation and a practical guide to building the organizations of the future.
"Wireless Foresight" deals with the development of the wireless communications industry and technology during the coming ten to fifteen years. Telecommunications is a global business of enormous proportions and is one of the largest industries in the world. Written in a highly accessible and simple to read manner, this book is based around four scenarios of the wireless world in 2015. The focus is on the industry (i.e. infrastructure and terminal vendors, operators, and service developers and providers) as well as on new players. Discusses the long-term developments described in the four scenarios and also short term issues, for example the challenges facing industry. Uncovers important areas for technological research and discusses the critical challenges facing industry, for example; the high cost for infrastructure, the slow spectrum release, the stampeding system complexity, radiation, battery capacity, and the threat of a disruptive market change facing the telecommunications industry. Offers a global approach whereby developments from around the world are described. Employs the method of building full-scale scenarios as opposed to just identifying trends and making predictions. "Wireless Foresight" is an invaluable and provocative read for top and middle management, strategists, business developers, technology managers, and entrepreneurs in the telecom, datacom and infocom industries alike. It is also of great interest to financial analysts and academics.
A myriad of security vulnerabilities in the software and hardware we use today can be exploited by an attacker, any attacker. The knowledge necessary to successfully intercept your data and voice links and bug your computers is widespread and not limited to the intelligence apparatus. Consequently, the knowledge required can - at least in part - also easily be accessed by criminals trying to 'transfer your wealth' and competitors looking for your trade secrets. The temptation to use these easily accessible resources to the disadvantage of a rival company grows as global competition gets fiercer. Corporate espionage is nothing new, but since the dawn of the Internet Age the rules have changed. It is no longer necessary to be on-site to steal proprietary information. Cyberattacks today are cheap and attackers run a very low risk of getting caught, as attacks can be executed from anywhere in the world - an ideal breeding ground for criminal activities - and the consequences can be disastrous. In Understanding Cyber Risk: Protecting your Corporate Assets the author provides a wealth of real world examples from diverse industries from all over the world on how company assets are attacked via the cyber world. The cases clearly show that every organization can fall victim to a cyberattack, regardless of the size or country of origin. He also offers specific advice on how to protect core assets and company secrets. This book is essential reading for anyone interested in cyber security, and the use of cyberattacks in corporate espionage.
This book details qualitative research focusing on Internet startups, digital entrepreneurship, race and sex discrimination, and the sharing economy. Addressing the intersections between issues of gender, age, ethnicity and class, the author interviews startup founders, including many husband and wife teams, in order to understand the working and private lives of digital entrepreneurs in and from Taiwan who utilise Internet and mobile technologies, against a backdrop of the country's political, social and economic history. It investigates contemporary debates about entrepreneurship as they are experienced by new generations of start-uppers who challenge existing social and cultural norms by becoming creative workers and embracing the precarity that exists in the volatile digital economy.
Television directors remain an enigma to most students of the mass media; traditionally, their function has been little understood by scholars and the viewing public. In this book, John Ravage studies the role of the director in the producer-dominated medium of commercial television. Built around lengthy interviews with twelve of the leading directors of commercial programs-representing all the genres of "prime time"-the book analyzes the major issues facing television, its past, present, and portents for the future, and the audience that watches it.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management. |
![]() ![]() You may like...
Perspectives on Operations Research…
Martin Morlock, Christoph Schwindt, …
Hardcover
R1,601
Discovery Miles 16 010
Plasma Homovanillic Acid in…
Arnold J. Friedhoff, Farooq Amin
Hardcover
Writing Research - Transforming Data…
Judith Clare, Helen Hamilton
Paperback
R915
Discovery Miles 9 150
Microbial Nanobiotechnology - Principles…
Agbaje Lateef, Evariste Bosco Gueguim-Kana, …
Hardcover
R4,665
Discovery Miles 46 650
|