"Gamers at Work is a critical resource for new and experienced business leadersfor anyone who feels unprepared for the demanding and seemingly insurmountable trials ahead of them." Peter Molyneux OBE, founder, Lionhead Studios

"Gamers at Work explores every imaginable subtlety of the video-game industry through the fascinating stories of those who took the risks and reaped the rewards." Hal Halpin, president, Entertainment Consumers Association "This is the sort of book that can tear the most hardcore gamers away from their PCs, Macs, or consoles for a few hours of rewarding reading." North County Times "Gamers at Work is truly an invaluable resource that's well worth adding to your personal library." Wii Love It

There are few companies in the video-game industry that have withstood the test of time; most startups exit as quickly as they enter. In Gamers at Work: Stories Behind the Games People Play, the countless challenges of building successful video-game developers and publishers in this unstable industry are explored through interviews containing entertaining stories, humorous anecdotes, and lessons learned the hard way.

Gamers at Work presents an inside look at how 18 industry leaders play the odds, seize opportunities, and transform small businesses into great businesses. Here, in Gamers at Work, you will find their stories replete with their personal struggles, corporate intrigue, and insights into strategy, leadership, and management.

Gamers at Work: Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business

Featured Entrepreneurs: Trip Hawkins, Electronic Arts (Madden NFL) Nolan Bushnell, Atari (Pong) Wild Bill Stealey, MicroProse Software (Sid Meier's Civilization) Tony Goodman, Ensemble Studios (Age of Empires) Feargus Urquhart, Obsidian Entertainment (Star Wars: Knights of the Old Republic II) Tim Cain, Troika Games (Arcanum, Vampire: the MasqueradeBloodlines) Warren Spector, Junction Point Studios (Disney Epic Mickey) Doug & Gary Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego) Don Daglow, Stormfront Studios (Neverwinter Nights, Tony La Russa Baseball) John Smedley, Verant Interactive (EverQuest, PlanetSide) Ken Williams, Sierra On-Line (King's Quest, Leisure Suit Larry) Lorne Lanning, Oddworld Inhabitants (Oddworld) Chris Ulm, Appy Entertainment (FaceFighter, Trucks & Skulls) Tobi Saulnier, 1st Playable (Kung Zhu, Yogi Bear) Christopher Weaver, Bethesda Softworks (The Elder Scrolls) Jason Rubin, Naughty Dog (Crash Bandicoot, Uncharted) Ted Price, Insomniac Games (Spyro, Resistance)

Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 What you'll learn How to lead and execute strategy as an entrepreneur About developing meaningful, long-term business relationships Recognize strategic opportunities and threats How and when to take the next step without compromising principles About balancing dreams with practical considerations To avoidthe pitfalls that can trigger disaster To learn from mistakes and make informed course corrections

Who this book is for

Software professionals or managers, usually working in the video games industry Game developers interested in starting an independent studio Gamers who are interested in the history of games and game studios Table of Contents 1. Trip Hawkins Electronic Arts, 3DO, Digital Chocolate 2. Nolan Bushnell Atari 3. Wild Bill Stealey MicroProse Software 4. Tony Goodman Ensemble Studios 5. Feargus Urquhart Obsidian Entertainment 6. Tim Cain Troika Games 7. Warren Spector Junction Point Studios 8. Doug & Gary Carlston Broderbund Software 9. Don Daglow Stormfront Studios 10. John Smedley Verant Interactive 11. Ken Williams Sierra On-Line 12. Lorne Lanning Oddworld Inhabitants 13. Chris Ulm Malibu Comics, High Moon Studios, Appy Entertainment 14. Tobi Saulnier 1st Playable Productions 15. Christopher Weaver Bethesda Softworks 16. Jason Rubin Naughty Dog 17. Ted Price Insomniac Games

Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news " have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

Back in 1983 I was chatting with Dick Coleman, publisher of Traffic World magazine, when he unexpectedly proposed that I write a column for the magazine on computer applications in the transportation/physical distribution industry. "But, Dick, I don't know all that much about computers," I protested. "You use one, don't you?" he asked logically. Yes, I did; I'd been running my consulting business with it for two years. But that didn't, I explained, make me an expert. "Think about it," he said. That's typical Coleman; he drops these studiedly casual ideas and just lets them lay there until you pick them up and wind up doing just what he wanted you to do all along. Sure enough, the longer I pondered the notion the more it appealed to me. OK, I wasn't a computer expert (I'm still not). But I was a computer user, in the transportation/distribution field; maybe from that perspective I might have some useful things to say to other transportation/distribution users and would-be users of computers. Thus was born the "Computer Software for Transportation" column. The first one appeared in the April 11, 1983, issue of Traffic World, and it's been a once-a-month schedule ever since. And thus, too, was ultimately born this book.

Chance discovery means discovering chances - the breaking points in systems, the marketing windows in business, etc. It involves determining the significance of some piece of information about an event and then using this new knowledge in decision making. The techniques developed combine data mining methods for finding rare but important events with knowledge management, groupware, and social psychology. The reader will find many applications, such as finding information on the Internet, recognizing changes in customer behavior, detecting the first signs of an imminent earthquake, etc.

This first book dedicated to chance discovery covers the state of the art in the theory and methods and examines typical scenarios, and it thus appeals to researchers working on new techniques and algorithms and also to professionals dealing with real-world applications.

Th s book developed as the collective product of the Internat onal Federat on for Informat on Process ng (IFIP) Wo k ng Group 8 6, a workmg group ded cated to the study of d ffus on and adoptlon of nformat on technology nnovat ons The book proceeds from the IFIP Workmg Conference on Busmess Aglhty and IT D ffus on held In Atlanta, Georg a, In May of 2005 The conference employed a p bl c call for papers and attracted a total of 42 subm ss ons These ncluded 27 full research papers, and 15 other papers, case stud es, pract t oner experlence reports, posters, and panels The conference program committee efereed subm ss ons In a double-blmd revlew process Select on of the papels for ncluslon In thls book (and appearance at the conference) was d fficult, as the quahty of these subm ss ons led to an Impresswe number of pos t ve revlews Ult mately we selected 13 research papers, two case stud es, and three experlence reports, along with three panels The papers s ibm tted by the conference's three keynote speakers here ed torlally rev ewed and also appear In th s book Staglng a conference and p oduclng a book 1s never poss ble w thout the commitment and hard work of many nd v duals and organlzatlons We want to thank IFIP and the sponsors for promotmg the confe ence and prov d ng support and fimdmg for ts lmplementat on The sponsors are IFIP, Georg a State Unners ty, Rob nson College of Busmess, Gartner, M crosoft, and Intel Also the conference has been supported by the Computer Informat on Systems Department and Center for Process Innovat on at Georg a State Unl ers ty

This book identifies vulnerabilities in the physical layer, the MAC layer, the IP layer, the transport layer, and the application layer, of wireless networks, and discusses ways to strengthen security mechanisms and services. Topics covered include intrusion detection, secure PHY/MAC/routing protocols, attacks and prevention, immunization, key management, secure group communications and multicast, secure location services, monitoring and surveillance, anonymity, privacy, trust establishment/management, redundancy and security, and dependable wireless networking.

The papers containedin this volume were presentedat the 5th IFIP InternationalC- ference on Theoretical Computer Science (IFIP TCS), 7-10 September 2008, Milan, Italy. TCS is a bi-annual conference.The ?rst conferenceof the series was held in Sendai (Japan, 2000), followed by Montreal (Canada, 2002), Toulouse (France, 2004) and Santiago (Chile, 2006).TCS is organizedby IFIP TC1 (Technical Committee 1: Fo- dations of Computer Science) and Working Group 2.2 of IFIP TC2 (Technical C- mittee 2: Software: Theory and Practice). TCS 2008 was part of the 20th IFIP World Computer Congress (WCC 2008), constituting the TC1 Track of WCC 2008. The contributed papers were selected from 36+45 submissions from altogether 30 countries. A total of 14+16 submissions were accepted as full papers. Papers in this volume are original contributions in two general areas: Track A: Algorithms, C- plexity and Models of Computation;and Track B: Logic, Semantics, Speci?cation and Veri?cation. The conference also included seven invited presentations, from Luca Cardelli, Thomas Ehrhard, Javier Esparza, Antonio Restivo, Tim Roughgarden, Gr- gorz Rozenberg and Avraham Trakhtman. These presentations are included (except one) in this volume. In particular, Luca Cardelli, Javier Esparza, Antonio Restivo, Tim Roughgarden and Avraham Trakhtman accepted our invitation to write full papers - lated to their talks.

This book covers content recognition in text, elaborating on past and current most successful algorithms and their application in a variety of settings: news filtering, mining of biomedical text, intelligence gathering, competitive intelligence, legal information searching, and processing of informal text. Today, there is considerable interest in integrating the results of information extraction in retrieval systems, because of the demand for search engines that return precise answers to flexible information queries.

Jeffrey James is one of the relatively few academics to have systematically taken on the topic of IT and development. In this timely book he undertakes a methodological critique of prominent topics in the debate. Challenging the existing literature by international and governmental institutions, the book looks not only at the digital divide but also at issues such as digital preparedness, leapfrogging and low-cost computers. James also raises important issues which have been largely neglected in the literature, such as the implications for poverty in developing countries and the macroeconomics of mobile phones. The book argues that benefits from IT are captured in a different form in developing as opposed to developed countries. In the latter, gains come from technology ownership and use, whereas in the former, benefits cannot be captured as much in this way because ownership is more limited. Interestingly, the author shows that developing countries have responded to this distinction with a series of local innovations which are often low-cost and pro-poor. This finding contradicts the widely held view that poor countries are unable to generate major innovations within their own borders. Accessible and clearly written, this book will be of great interest to scholars of development economics and development studies, and is relevant to both policy-makers and academics.

Seldom has any business been in such turmoil as the Communication Service Providers (CSP) business is today. Telecom operators providing communication services constructed the infrastructure of the global information society with their trillion investments on various telecommunication technologies from broadband to mobile. Their investments on software turned their technology-specific in-house procedures into modern layered OSS/BSS.

This book analyzes the status and the future evolution of OSS/BSS software industry from multiple viewpoints including technology diffusion, vertical disintegration and evolution of a vertical software industry. The analysis uses both commercial databases on software market transactions and interviews of operators in Europe and Far East, using quantitative and qualitative methods.

This research complying academic standards aims at serving the practical business needs in the companies shaping the future of communications: the CSPs and the software developers sometimes found in a single enterprise."

20% des IT-Personals sind Freiberufler. Hier steckt Potenzial, das Unternehmen nicht ausschoepfen, weil sie den Freiberufler wie Bleistifte, Klopapier oder Schmierstoffe mittels Ausschreibungen und Auktionen uber den Grosshandel einkaufen. Gleichzeitig beklagen Unternehmen einen Fachkraftemangel, der Wachstum und Weiterentwicklung behindert. Unternehmen, die als Gewinner aus diesem Dilemma hervorgehen wollen, sollten den Menschen, die fur sie arbeiten, mehr Aufmerksamkeit und Wertschatzung entgegenbringen. Dazu gehoeren die Freiberufler. Das Buch, in dem alle Beteiligten zu Wort kommen, konzentriert sich auf die Situation von Freiberuflern und nennt Schwachstellen und Handlungsbedarf. Es werden Loesungen entwickelt, die Win-Win-Situationen schaffen, damit das volle Potenzial dieser so wichtigen Ressource auch in den Unternehmen ankommen kann.

This book constitutes the refereed proceedings of Industry Oriented Conferences held at IFIP 20th World Computer Congress in September 2008.

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of refereed international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.

Marriage choice plays a crucial role in the formation and decay of social classes. Endogamy, the custom forbidding marriage outside one"s social class, is thus central to social history. The study considers the factors determining who married whom, whether partner selection has changed over time and regional differences between Europe and South America. The volume also questions to what extent these factors have changed over the past three hundred years. The case studies presented are preceded by a state-of-the-art theoretical introduction on the determinants influencing trends in social endogamy. Each contributor has employed the same social-class scheme and thus the volume is the first comparative study of social endogamy in an historical context.

Ayub Shaikh is a renowned trainer, famous for having brought credibility, confidence and industry knowledge to over 5,000 IT recruitment consultants, HR professionals and resourcers through his training courses around the world. In the past Ayub himself was an accomplished IT recruiter in the financial heart of London and is now a mentor to some of the world's largest IT recruitment consultancies. His company Holistica Consulting is the world's only training company dedicated purely to teaching IT recruiters and resourcers all they need to know about the various IT vertical markets such as SAP, JAVA, C#, and Telecoms. Without doubt there is nobody more suited to writing the world's first 'survival guide' for the IT Recruitment industry. Each chapter is written with recruitment relevance in mind, and includes Interview questions and further techniques to help match candidates to jobs. This is a hugely significant work for the IT recruitment industry, but do not be daunted (those of you who are squeamish about IT jargon and terminology). Those who have attended Ayub's training will immediately relate to the uniquely simple, passionate and even humorous ways in which he puts across very complex IT concepts and principals. And his now famous easy-to-understand teaching style continues into this ground breaking book. IT knowledge is delivered in a reassuring and relaxed way; and the stories, trivia, and anecdotes flow throughout. This is an instruction manual like no other. With The Complete IT Recruitment Survival Guide you have a constant, easy-to-understand yet knowledgeable companion as you tackle the murky waters of the world of IT recruitment.

An up-close account from the world’s first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where current platforms Meta, Roblox, Fortnite, VRChat, and Lamina1, Neal Stephenson’s own metaverse startup, fit in the ecosystem. How to address the many dangers inherent in the Metaverse before it becomes central to the Internet. Perfect for XR industry members and indie creatives, Making a Metaverse That Matters is also for tech professionals, virtual world communities, and anyone interested in the future of culture and commerce.

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

A revealing and gripping investigation into how social media platforms police what we post online-and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with "fake news" or livestreamed violence, "content moderators"-who censor or promote user-posted content-have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award-winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must-read for anyone who's ever clicked "like" or "retweet."

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced th

Communications giants like Google, Comcast, and AT&T enjoy increasingly unchecked control over speech. As providers of broadband access and Internet search engines, they can control online expression. Their online content restrictions--from obstructing e-mail to censoring cablecasts--are considered legal because of recent changes in free speech law.
In this book, Dawn Nunziato criticizes recent changes in free speech law in which only the government need refrain from censoring speech, while companies are permitted to self-regulate. By enabling Internet providers to exercise control over content, the Supreme Court and the FCC have failed to protect the public's right to access a broad diversity of content. Nunziato argues that regulation is necessary to ensure the free flow of information and to render the First Amendment meaningful in the twenty-first century. This book offers an urgent call to action, recommending immediate steps to preserve our free speech rights online.

Concluding the Commodore trilogy, this book takes a look at Commodore's resurgence in the late 1980's and then ultimate demise. This was a period of immense creativity from engineers within the company, who began “moonshot� projects using emerging CD-ROM technology. Get to know the people behind Commodore's successes and failures as they battle to stay relevant amidst blistering competition from Nintendo, Apple, and the onslaught of IBM PC clones. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.

Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. From the secrets of whist to hopscotch, Scrabble to Wordle. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.

This textbook is intended for SPI (software process improvement) managers and - searchers, quality managers, and experienced project and research managers. The papers constitute the research proceedings of the 16th EuroSPI (European Software Process Improvement, www.eurospi.net) conference held in Alcala (Madrid region), September 2-4, 2009, Spain. Conferences have been held since 1994 in Dublin, 1995 in Vienna (Austria), 1997 in Budapest (Hungary), 1998 in Gothenburg (Sweden), 1999 in Pori (Finland), 2000 in Copenhagen (Denmark), 2001 in Limerick (Ireland), 2002 in Nuremberg (G- many), 2003 in Graz (Austria), 2004 in Trondheim (Norway), 2005 in Budapest (Hungary), 2006 in Joensuu (Finland), 2007 in Potsdam (Germany), 2008 in Dublin (Ireland), and 2009 in Alcala (Spain). EuroSPI established an experience library (library.eurospi.net) which will be conti- ously extended over the next few years and will be made available to all attendees. EuroSPI also created an umbrella initiative for establishing a European Qualification Network in which different SPINs and national initiatives join mutually beneficial collaborations (ECQA - European Certification and Qualification Association, www.ecqa.org). With a general assembly during October 15-16, 2007 through Euro-SPI partners and networks, in collaboration with the European Union (supported by the EU L- nardo da Vinci Programme) a European certification association has been created (www.eu-certificates.org, www.ecqa.org) for the IT and services sector to offer SPI knowledge and certificates to industry, establishing close knowledge transfer links between research and industry.

Based on first-hand information obtained from Chinese and Foreign enterprises and institutions in the Chinese ICT industry, this book presents a comprehensive analysis of the evolution of Chinese ICT industrial sector. It especially analyzes the strengths, weaknesses, and threats facing both the Chinese enterprise and western multinationals.

The 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism. Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age. A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.

Communications giants like Google, Comcast, and AT&T enjoy increasingly unchecked control over speech. As providers of broadband access and Internet search engines, they can control online expression. Their online content restrictions--from obstructing e-mail to censoring cablecasts--are considered legal because of recent changes in free speech law.
In this book, Dawn Nunziato criticizes recent changes in free speech law in which only the government need refrain from censoring speech, while companies are permitted to self-regulate. By enabling Internet providers to exercise control over content, the Supreme Court and the FCC have failed to protect the public's right to access a broad diversity of content. Nunziato argues that regulation is necessary to ensure the free flow of information and to render the First Amendment meaningful in the twenty-first century. This book offers an urgent call to action, recommending immediate steps to preserve our free speech rights online.