This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.

This critical ethnographic study of knowledge workers and knowledge-intensive organization workplaces focuses on the issues of timing and schedules, the perception of formality and trust and distrust in software development as well as motivation and occupational identity among software engineers. The book is a cross-cultural, comparative study of American and European high-tech workplaces that addresses the issues currently of interest to both Academia and to practice and provides a rare international comparison of organizations from both sides of the Atlantic. Its conclusions shed new light on the problems typical for software projects. The book specifically focuses on, and gives voice to, the perspectives of knowledge workers rather than managers and will thus be useful to not only scholars and human resource managers from software companies, but also to high-tech professionals. Scholars and professionals in organization studies, management, HRM, innovation and knowledge management will find this book engaging and enlightening.

This seminal study explores the significant changes in the global IT industry as production has shifted from the developed world to massive sites in the developing world that house hundreds of thousands of workers in appalling low-wage conditions to minimize labor costs. Yet little is known about this phenomenon as the major contract manufacturers deliberately hide their names from the public on behalf of brand-name customers such as Apple. In short, the authors argue, globalization is not always helping the IT workers of the world, many of whom are working in unbearable factory conditions. From Silicon Valley to Shenzhen traces the development of the new networks of globalized mass production in the IT industry and the reorganization of work since the 1990s, capturing the systemic nature of an industry-wide restructuring of production and work in the global context. Their wide-ranging and detailed analysis makes an important contribution to ongoing academic and political debates on the globalization of production, especially by taking these debates beyond narrow perspectives of determining criteria of "success" for participation in global production networks. Rather, they emphasize the changing nature of work, employment relations, and labor policies and their implications for the possibilities of sustainable economic and social development.

Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.

This book investigates the life, working conditions, and urban experiences of support service workers, such as janitors, security guards, culinary workers and carpool drivers, in the information technology (IT) sector of India. Largely omitted from academic discourse, support service workers are crucial to the Indian IT industry. Drawing on interviews with such workers in seven Indian cities with a large concentration of software service companies, this volume: Uses quantitative and qualitative analyses to map and assess workers' responses to migration from rural occupations to a modern urban employment setting; Explores the everyday grind of migrant workers in the context of the homogenizing effects of globalization in an alienating urban environment and discusses how their dislodgment from the structures of rural life - gender and caste roles - has placed them in a space of contestation between traditions and the opportunities and challenges offered by digital society in the form of freedom, individualism, flexibility and innovation; Traces the evolution of new areas of class, and identity formations, as well as the hegemonic relations within that ethos imposed by contractors and corporations. The volume will be of great interest to scholars and researchers of sociology and social anthropology, urban studies, development studies, labour studies, social exclusion and South Asian studies.

Innovative as it is, the blockchain technology is getting more and more attention and an increasing number of applications have emerged. This book elaborates on both the design thinking ideas and technical details in blockchain and smart contracts to help readers delve into the conceptual framework and understand why blockchain is designed as such and how it makes the current system decentralised yet effective. Having this understanding lays the ground for further analysis of blockchain-based solutions and innovative fintech applications.Topics covered in this book include blockchain structure, blockchain ecosystem, design thinking for blockchain, smart contract, fintech and financial services, solution-based problem solving, fintech valuation, and current issues faced such as privacy protection and solution selection, with the aid of real-life examples and hands-on exercises.Blockchain and Smart Contracts serves as a valuable guide for researchers and practitioners who have interests in the blockchain, smart contract, fintech innovation and applications, design thinking, and technical details. This book is particularly written for anyone who has no technical background and is searching for an initiation into the deep end of blockchain. Those with business, finance and economic interests will find this interesting and easy to digest.

Innovative as it is, the blockchain technology is getting more and more attention and an increasing number of applications have emerged. This book elaborates on both the design thinking ideas and technical details in blockchain and smart contracts to help readers delve into the conceptual framework and understand why blockchain is designed as such and how it makes the current system decentralised yet effective. Having this understanding lays the ground for further analysis of blockchain-based solutions and innovative fintech applications.Topics covered in this book include blockchain structure, blockchain ecosystem, design thinking for blockchain, smart contract, fintech and financial services, solution-based problem solving, fintech valuation, and current issues faced such as privacy protection and solution selection, with the aid of real-life examples and hands-on exercises.Blockchain and Smart Contracts serves as a valuable guide for researchers and practitioners who have interests in the blockchain, smart contract, fintech innovation and applications, design thinking, and technical details. This book is particularly written for anyone who has no technical background and is searching for an initiation into the deep end of blockchain. Those with business, finance and economic interests will find this interesting and easy to digest.

The IT revolution has affected the entire world by producing an Internet-based, digital economy in which geographical distance and borders have become less of an obstacle to global trade. Thanks to IT, developing countries in every region of the world have the opportunity to break out of the mould of raw material supplier to the developed nations and experience unprecedented growth in the Internet economy as producers too. The challenges faced by developing countries in harnessing the full potential of IT are not really very different from those that confronted the US in its journey toward an Internet economy. The responses, however, need not necessarily be the same for two reasons. First, it pays to learn from the mistakes of others. Secondly, the cultural differences between nations demands localization of the change management process that any IT deployment requires. This volume discusses the possible pitfalls and triumphs involved when implementing this entity into the structure of a developing country.

Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological. The author shows that the underlying models for computer applications are made up from interpretations of reality which are closely related to Western scientific, technological and cultural development originating from the Renaissance. The book includes a case study of an Egyptian manufacturing company, which reveals the actual problems encountered in the process of computerization.

What do Goggle, Facebook, mobile phones and creative commons have in common? The answer is: economics! Stefano Comino and Fabio Manenti have written a crisp and thorough treatment of the economics of information and communications technologies. This valuable book fills a real gap in the market.' - Professor Tommaso Valletti, Imperial College Business School'I enjoyed reading this book immensely. So will students, as they will be able to see lucidly the economics behind their inseparable electronic companions. Researchers keeping a copy at hand will have a rich reference source of the ways in which good economic theory has captured the behaviour of sophisticated firms and their customer.' - Gianni De Fraja, The University of Nottingham, UK This text rigorously blends theory with real-world applications to study the industrial organization of the ICT sector. Each of the self-contained chapters, which can be studied in isolation, contains theoretical models that are presented in a clear and accessible way. Throughout, a series of useful boxes complements and elucidates the theories with additional empirical/anecdotal evidence. This text will be of great interest to advanced undergraduate students with a background in microeconomics and game theory, particularly those taking courses in industrial organization, innovation economics and the economics of networks. The authors address the most important issues and are able to explore and explain complex theories and concepts in a clear, logical and coherent manner. Some of the topics covered include: - the economics of innovation - digital markets - network externalities - two-sided networks - imitation, open source and file sharing - antitrust in high-tech sectors. Contents: 1. Industrial Organisation of High-Tech Markets 2. Digital Markets 3. Network Externalities 4. Two-Sided Networks 5. Access and Interconnection in Telecommunications 6. Cumulative Innovation in Dynamic Industries 7. Imitation, Open Source and File Sharing 8. Antitrust in High-Tech Sectors References Index

Get a sneak peek into the future of technology, finance, and the metaverse In The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet, renowned finance and technology expert David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements. In the book, you'll find discussions of the challenges and opportunities for institutions awaiting the arrival of the Web3 space; how old Western central powers are struggling to keep up with the digital currencies of the East; and why our voices will matter as consensus-driven tribes converge to form DAOs. You'll also discover the potential of blockchain as a pivotal engine for driving the metaverse economy and transforming contemporary web infrastructure into a decentralized network of free trade and social interaction governed by users themselves. The author covers topics that include: The potential institution of a smart treasury in a digital economy The convergence of metaverse infrastructure with decentralized finance, creating a virtual world of open finance Use cases for government-backed digital tokens in a variety of industries, including education, healthcare, and banking Social interactions and commerce tied to Soulbound-identity, A.I. technology, archeological revelations, de-dollarization, and the rising Global South An essential and one-of-a-kind resource for business leaders, executives, entrepreneurs, investors, and finance professionals, The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet will also benefit technology enthusiasts, digital marketers, and digital transformation specialists who seek to gain invaluable insights into the future of technology and finance, as well as anyone who believes that we are in need of a new system of governance for a better tomorrow.

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

An approach to reinvigorating economic competition that doesn't break up corporate giants, but compels them to share their technology, data, and knowledge "Bessen is a master of unpacking the nuances of a complex array of interrelated trends to build a coherent story of how the promise of the democratized Internet ended up under the control of just a few. Read The New Goliaths to see how the forest came to have only room for a few tall trees with the rest of us in the undergrowth."-Joshua Gans, coauthor of Prediction Machines: The Simple Economics of Artificial Intelligence Historically, competition has powered progress under capitalism. Companies with productive new products rise to the top, but sooner or later, competitors come along with better innovations and disrupt the threat of monopoly. Dominant firms like Walmart, Amazon, and Google argue that this process of "creative destruction" prevents them from becoming too powerful or entrenched. But the threat of competition has sharply decreased over the past twenty years, and today's corporate giants have come to power by using proprietary information technologies to create a tilted playing field. This development has increased economic inequality and social division, slowed innovation, and allowed dominant firms to evade government regulation. In the face of increasing calls to break up the largest companies, James Bessen argues that a better way to restore competitive balance and dynamism is to encourage or compel these companies to share technology, data, and knowledge.

Published in 1984, this book reviews British industrial policy towards information technology within the context of the international trading system. It argues that the incoherence of British policy stems from the clash between its core liberal ideology and its centralised political system and that unless Britiain's traditional liberal ideology in trade policy was abandoned within this market, Britiain was set to become a mere technological dependency of America. It discusses how the British government needed to develop effective non-tariff barriers in the form of 'industrial policy' to minimise the political and economic costs of technological dependence.

Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York. It includes original comparative study of corporate strategy in American, Japanese, and European firms, as well as an account of the evolution of technical alliances. It provides a detailed examination of the global micro-electronics industry in all its aspects - technological, economic, strategic and institutional and goes beyond organizing and presenting the facts to offer new perspectives, analyses and opinions.

Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.

This book, originally published in 1988, reviews the development of high technology industries at global and selected national and local levels, providing a unique insight into reasons for and consequences of such modern industrial development. It appraises government policies for assisting the development of this sector and focuses on the fact that high tech industry tends to be concentrated in particular regions of countries which attain the status of 'successful populations'. High technology industry seems to offer little benefit to declining manufacturing areas and the book offers explanations for these regional concentrations and assesses the likely consequences.

Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK). It also examines the rising rate of new firm formation in the 1980s and the technology policies adopted by successive governments and analyses how well the industry is placed to cope with the challenges of technological change and increased international competition.

The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation.

Originally published in 1992 this book charts the global restructuring of telecommunications industries away from the monopoly structures of the past towards increased competition, deregulation and privatization. The book's authors are international policy-makers and scholars, who examine the regulatory environment within a theoretical and historical context. The book looks at the roots of regulatory and legislative changes by discussing individually the countries at the forefront of the revolution: the UK, France, Germany, Japan and the United States. It examines the impact of new technology for consequences of change in trade and government policies.

This book constitutes the refereed post-proceedings of the 4th IFIP WG 9.7 Conference on the History of Nordic Computing, HiNC 4, held in Copenhagen, Denmark, in August 2014. The 37 revised full papers were carefully reviewed and selected for inclusion in this volume. The papers focus on innovative ICT milestones that transformed the nordic societies and on the new ideas, systems and solutions that helped creating the welfare societies of today, in particular solutions and systems for public services, e.g., tax, social benefits, health care and education; solutions and systems for the infrastructure of the society, e.g., banking, insurance, telephones, transport and energy supply; and technologies and IT policies behind the major IT milestones, e.g., user centric innovation, programming techniques and IT ethics. They are organized in topical sections on IT policy, infrastructure, public services, private services, telesystems, health care, IT in banking, transport and IT technology.

This wide-ranging volume offers a balanced look at the benefits as well as the caveats associated with various ICT applications in transport. Addressing transport demand and supply as well as policies affecting both, and combining specific case studies with general conceptualizations, the book makes an important contribution to our understanding - and best deployment - of this complex constellation of relationships between ICT and travel. It will be of great value to researchers and practitioners alike.' - Patricia Mokhtarian, Georgia Institute of Technology, US'Transport is the testbed for many innovations in ICT and this book captures the essence of this fast moving and topical debate. It covers the behavioural implications, the potential impacts on sustainable transport, and the broader public policy issues. The approach is authoritative, matching the technological optimism with more pragmatic realism, and the contributors are smart in stressing both the opportunities and the need to limit the risks, as sustainable transport depends on all systems both societal and technological working together in harmony.' - David Banister, University of Oxford, UK 'Again a nice collection of papers from the highly productive NECTAR network! ICT increasingly influences the transport system. This timely book focuses on the relevance of ICT for sustainable transport. Most papers present empirical evidence of impacts of several ICTs based on surveys. The book also discusses the impact of ICT on travel behaviour and user requirements more generally, as well as planning and policy implications, including risks, implementation barriers and ethical issues. A must for researchers, policy makers and planners dealing with the potential contribution of ICT to make society more sustainable!' - Bert van Wee, Delft University of Technology, the Netherlands As the importance and value of information increases, Information and Communication Technology (ICT) is rapidly evolving and taking centre stage in everyday life in the 21st century. This is particularly evident in the transport sector, where ICT is greatly influencing our mobility and travel choices as well as travel experience. In this context, ICT for Transport examines the opportunities, threats, underlying principles and practical issues faced when deploying ICT for transport applications, especially in the quest to achieve sustainable transport. Focusing on infrastructure, people and processes, the contributors to this book use diverse case studies from around the world to illustrate the challenges faced by academics, practitioners and policy makers alike. The contents and bibliography provide up-to-date knowledge and expertise drawn from state of the art research in Europe, America, Asia and Africa. ICT for Transport is a valuable source of information for those aiming to be at the forefront of the evolving field of ICT for transport. This analysis of the various threats and opportunities will assist them in making more informed decisions about the future use of ICT for transport and for the benefit of society. Contributors include: M. Angelidou, E. Avineri, E. Ben-Elia, K. Butts, A. Cadena, C. Camusso, M. Chatziathanasiou, E. Dodds, P. Envall, M. Givoni, B. Gyergyay, L.D. Han, H. Herzogenrath-Amelung, N. Komninos, A. Kortsari, X. Leal, W. Lu, D. Palencia, I. Passas, C. Pronello, P. Rietveld, M.S. Schoina, E. Sefertzi, N. Thomopoulos, P. Troullinou, Y. Tyrinopoulos, Q. Xu, C.P. Zegras,

Over the past 25 years, the field of innovation, entrepreneurship and commercialization has reached a critical mass and maturity. It is not only possible but also essential to scale it so that an immense amount of untapped human innovative potential can be unleashed for the benefit of our people. Further, R&D centers and existing entrepreneurial ecosystems can be made more impactful. Firstly, this book succinctly identifies the entire field of innovation into one comprehensive and meaningful framework to help understand its evolution, incremental growth, super acceleration, and exponential explosion that has resulted in an innovation log jam. Secondly, it maps out common characteristics and approaches that make innovation, venture capital and investments into startups succeed much better. And, last, but not the least, it outlines measures to commercialize them in a massive way and "industrialize" innovation going forward including creating next generation 'Innovation Hubs'.