‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ Stylist At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin. Within a year she had moved to Silicon Valley to take up a job at a data analytics startup in San Francisco. Leaving her business casual skirts and shirts in the wardrobe, she began working in company-branded T-shirts. She had a healthy income for the first time in her life. She felt like part of the future. But a tide was beginning to turn. People were speaking of tech startups as surveillance companies. Out of sixty employees, only eight of her colleagues were women. Casual sexism was rife. Sexual harassment cases were proliferating. And soon, like everyone else, she was addicted to the internet, refreshing the news, refreshing social media, scrolling and scrolling and scrolling. Slowly, she began to realise that her blind faith in ambitious, arrogant young men from America’s soft suburbs wasn’t just her own personal pathology. It had become a global affliction. Uncanny Valley is a coming of age story set against the backdrop of our generation’s very own gold rush. It’s a story about the tension between old and new, between art and tech, between the quest for money and the quest for meaning – about how our world is changing forever.

The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation.

The internet has begun to develop into a much more immersive and multi-dimensional space. Three dimensional spaces and sites of interaction have not just gripped our attention but have begun to weave or be woven into the fabric of our professional and social lives. The Immersive Internet - including social media, augmented reality, virtual worlds, online games, 3D internet and beyond - is still nascent, but is moving towards a future where communications technologies and virtual spaces offer immersive experiences persuasive enough to blur the lines between the virtual and the physical. It is this emerging Immersive Internet that is the focus of this book of short thought pieces - postcards from the metaverse - by some of the leading thinkers in the field. The book questions what a more immersive and intimate internet might mean for society and for each of us.

The near-ubiquitous spread of ICT offers unprecedented opportunities for social and economic agents, reshapes social and economic structures and drives the emergence of socioeconomic networks. This book contributes to the growing body of literature and present state of knowledge, offering the reader broad evidence on how new information and communication technologies impact women's economic and social empowerment and hence have an impact on overall welfare creation. More specifically, it concentrates on demonstrating how ICT may become "empowering technologies" through their implementation. The book is designed to provide deep insight into the theoretical and empirical evidence on ICT as a significant driver of women`s social and economic development. Special focus is given to examining the following broad topics: channels of ICT impact on women's development; the role of ICT in enhancing women's active participation in formal labor markets; examples of how ICT encourages education, skills development, institutions development et alia, and thus contributes to women's social and economic empowerment, as well as case-based evidence on ICT's role in fostering women's equality. The primary audience for the book will be scholars and academic professionals from a wide variety of disciplines but mainly those who are concerned with addressing the issues of economic development and growth, social development, the role of technology progress in the context of broadly defined socioeconomic progress. Chapters 1 and 3 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity. Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy. The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.

"Uberization," "digitalization," "platform economy," "gig economy," and "sharing economy" are some of the buzzwords that characterize the current intense discussions about the development of the economy and work around the world, among both experts and laypersons. Immense changes in the ways goods are manufactured, business is done, work tasks are performed, education is accomplished, and so on, are clearly underway. This also means that demand for careful, first-rate social scientific analyses of the phenomena in question is rapidly growing. This edited volume gathers distinguished researchers from economics, business studies, organization studies, medicine, social psychology, occupational health, pedagogics, and sociology to put particular work in both public and private sectors and education in both academic and vocational settings at the focus of the emerging digitalized platform economy. The authors anchor their analyses and conceptual and theoretical work in distinctive empirical developments that are taking place in one of the leading countries of digitalization processes: Finland. Finnish case studies reflect general global developments and show their particular, context-related actualization in multiple ways. This double exposure enables the authors of this multi- and interdisciplinary volume to advance conceptualization and theorization of the key phenomena in digitalizing platform societies in novel, creative, and groundbreaking directions. This book will without doubt be of great value to academic researchers and students in the fields of economics, business studies, work studies, social sciences, education, technology, digitalization, platforms, occupational health, entrepreneurship, and professions.

With recent advances in IT in areas such as AI and IoT, collaboration systems such as business chat, cloud services, conferencing systems, and unified communications are rapidly becoming widely used as new IT applications in global corporations' strategic activities. Through in-depth longitudinal studies of global corporations, the book presents a new theoretical framework and implications for IT-enabled dynamic capabilities using collaboration systems from the perspective of micro strategy theory and organization theory. The content of the book is based on longitudinal analyses that employ various qualitative research methods including ethnography, participant observation, action research and in-depth case studies of global corporations in Europe, the United States and Asia that actively use collaboration systems. It presents a new concept of micro dynamism whereby dynamic "IT-enabled knowledge communities" such as "IT-enabled communities of practice" and "IT-enabled strategic communities" create "IT-enabled dynamic capabilities" through the integration of four research streams - an information systems view, micro strategy view, micro organization view and knowledge-based view. The book demonstrates that collaboration systems create, maintain and develop "IT-enabled knowledge communities" within companies and are strategic IT applications for enhancing the competitiveness of companies in the ongoing creation of new innovation and the realization of sustainable growth in a 21st century knowledge-based society. This book is primarily written for academics, researchers and graduate students, but will also offer practical implications for business leaders and managers. Its use is anticipated not only in business and management schools, graduate schools and university education environments around the world but also in the broad business environment including management and leadership development training.

This book explores the strategic decisions made by organizations when implementing cybersecurity controls and leveraging economic models and theories from the economics of information security and risk-management frameworks. Based on unique and distinct research completed within the field of risk-management and information security, this book provides insight into organizational risk-management processes utilized in determining cybersecurity investments. It describes how theoretical models and frameworks rely on either specific scenarios or controlled conditions and how decisions on cybersecurity spending within organizations-specifically, the funding available in comparison to the recommended security measures necessary for compliance-vary depending on stakeholders. As the trade-off between the costs of implementing a security measure and the benefit derived from the implementation of security controls is not easily measured, a business leader's decision to fund security measures may be biased. The author presents an innovative approach to assess cybersecurity initiatives with a risk-management perspective and leverages a data-centric focus on the evolution of cyber-attacks. This book is ideal for business school students and technology professionals with an interest in risk management.

The Indian software industry has rapidly grown over the past decade, and most of this growth has been derived from exports to the US market. This book deals with business models, particularly the way the unique software model in India has evolved. It focuses on manpower resources in the software industry and knowledge diffusion through job switching, and the resulting impacts on business strategy.

Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones. Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries' monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society - meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly. A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.

Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones. Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries' monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society - meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly. A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.

Can the internet fundamentally challenge non-free regimes? The role that social networking played in political change in the Middle East and beyond raises important questions about the ability of authoritarian leaders to control the information sphere and their subjects. Revolution Stalled goes beyond the idea of "virtual " politics to study five key components in the relationship between the online sphere and society: content, community, catalysts, control, and co-optation. This analysis of the contemporary Russian internet, written by a scholar with in-depth knowledge of both the post-Soviet media and media theory, illuminates how and when online activity can spark political action. This book argues that there are critical pre-conditions that help the internet to challenge non-free states. For example, Russian leaders became vulnerable to online protest movements and online social entrepreneurs when they failed to control the internet as effectively as they control traditional media. At the same time, Russia experienced explosive growth in online audiences, tipping the balance of control away from state-run television and toward the more open online sphere. Drawing upon studies of small-scale protests involving health issues and children with disabilities, Oates provides compelling evidence of the way Russians are translating individual grievances into rising political awareness and efficacy via the online sphere. The Russian state is struggling to change its information and control strategy in response to new types of information dissemination, networking, and protest. At the same time, this new environment has transformed a state strategy of co-opted elections into a powerful catalyst for protest and demands for rights. While the revolution remains stalled, Oates shows how a new and changing generation of internet users is transforming the public sphere in Russia.

Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Innovative as it is, the blockchain technology is getting more and more attention and an increasing number of applications have emerged. This book elaborates on both the design thinking ideas and technical details in blockchain and smart contracts to help readers delve into the conceptual framework and understand why blockchain is designed as such and how it makes the current system decentralised yet effective. Having this understanding lays the ground for further analysis of blockchain-based solutions and innovative fintech applications.Topics covered in this book include blockchain structure, blockchain ecosystem, design thinking for blockchain, smart contract, fintech and financial services, solution-based problem solving, fintech valuation, and current issues faced such as privacy protection and solution selection, with the aid of real-life examples and hands-on exercises.Blockchain and Smart Contracts serves as a valuable guide for researchers and practitioners who have interests in the blockchain, smart contract, fintech innovation and applications, design thinking, and technical details. This book is particularly written for anyone who has no technical background and is searching for an initiation into the deep end of blockchain. Those with business, finance and economic interests will find this interesting and easy to digest.

Innovative as it is, the blockchain technology is getting more and more attention and an increasing number of applications have emerged. This book elaborates on both the design thinking ideas and technical details in blockchain and smart contracts to help readers delve into the conceptual framework and understand why blockchain is designed as such and how it makes the current system decentralised yet effective. Having this understanding lays the ground for further analysis of blockchain-based solutions and innovative fintech applications.Topics covered in this book include blockchain structure, blockchain ecosystem, design thinking for blockchain, smart contract, fintech and financial services, solution-based problem solving, fintech valuation, and current issues faced such as privacy protection and solution selection, with the aid of real-life examples and hands-on exercises.Blockchain and Smart Contracts serves as a valuable guide for researchers and practitioners who have interests in the blockchain, smart contract, fintech innovation and applications, design thinking, and technical details. This book is particularly written for anyone who has no technical background and is searching for an initiation into the deep end of blockchain. Those with business, finance and economic interests will find this interesting and easy to digest.

This critical ethnographic study of knowledge workers and knowledge-intensive organization workplaces focuses on the issues of timing and schedules, the perception of formality and trust and distrust in software development as well as motivation and occupational identity among software engineers. The book is a cross-cultural, comparative study of American and European high-tech workplaces that addresses the issues currently of interest to both Academia and to practice and provides a rare international comparison of organizations from both sides of the Atlantic. Its conclusions shed new light on the problems typical for software projects. The book specifically focuses on, and gives voice to, the perspectives of knowledge workers rather than managers and will thus be useful to not only scholars and human resource managers from software companies, but also to high-tech professionals. Scholars and professionals in organization studies, management, HRM, innovation and knowledge management will find this book engaging and enlightening.

Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award from the 2020 Women of Color in STEM Conference Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun--and they go far beyond just coding. This book will show you that today's tech careers are incredibly dynamic, and you'll learn how your soft skills--communication, public speaking, networking--can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You'll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you'll develop the right tools and the right mindset. Whether you're just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.

Managing risk is essential for every organization. However, significant opportunities may be lost by concentrating on the negative aspects of risk without bearing in mind the positive attributes. The objective of Project Risk Management: Managing Software Development Risk is to provide a distinct approach to a broad range of risks and rewards associated with the design, development, implementation and deployment of software systems. The traditional perspective of software development risk is to view risk as a negative characteristic associated with the impact of potential threats. The perspective of this book is to explore a more discerning view of software development risks, including the positive aspects of risk associated with potential beneficial opportunities. A balanced approach requires that software project managers approach negative risks with a view to reduce the likelihood and impact on a software project, and approach positive risks with a view to increase the likelihood of exploiting opportunities. Project Risk Management: Managing Software Development Risk explores software development risk both from a technological and business perspective. Issues regarding strategies for software development are discussed and topics including risks related to technical performance, outsourcing, cybersecurity, scheduling, quality, costs, opportunities and competition are presented. Bringing together concepts across the broad spectrum of software engineering with a project management perspective, this volume represents both a professional and scholarly perspective on the topic.

Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise. Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these novel insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run or oversee companies built for continued relevance, longevity and greatness.

This book investigates the life, working conditions, and urban experiences of support service workers, such as janitors, security guards, culinary workers and carpool drivers, in the information technology (IT) sector of India. Largely omitted from academic discourse, support service workers are crucial to the Indian IT industry. Drawing on interviews with such workers in seven Indian cities with a large concentration of software service companies, this volume: Uses quantitative and qualitative analyses to map and assess workers' responses to migration from rural occupations to a modern urban employment setting; Explores the everyday grind of migrant workers in the context of the homogenizing effects of globalization in an alienating urban environment and discusses how their dislodgment from the structures of rural life - gender and caste roles - has placed them in a space of contestation between traditions and the opportunities and challenges offered by digital society in the form of freedom, individualism, flexibility and innovation; Traces the evolution of new areas of class, and identity formations, as well as the hegemonic relations within that ethos imposed by contractors and corporations. The volume will be of great interest to scholars and researchers of sociology and social anthropology, urban studies, development studies, labour studies, social exclusion and South Asian studies.

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.