Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise. Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these novel insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run or oversee companies built for continued relevance, longevity and greatness.

Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award from the 2020 Women of Color in STEM Conference Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun--and they go far beyond just coding. This book will show you that today's tech careers are incredibly dynamic, and you'll learn how your soft skills--communication, public speaking, networking--can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You'll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you'll develop the right tools and the right mindset. Whether you're just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.

This book investigates the life, working conditions, and urban experiences of support service workers, such as janitors, security guards, culinary workers and carpool drivers, in the information technology (IT) sector of India. Largely omitted from academic discourse, support service workers are crucial to the Indian IT industry. Drawing on interviews with such workers in seven Indian cities with a large concentration of software service companies, this volume: Uses quantitative and qualitative analyses to map and assess workers' responses to migration from rural occupations to a modern urban employment setting; Explores the everyday grind of migrant workers in the context of the homogenizing effects of globalization in an alienating urban environment and discusses how their dislodgment from the structures of rural life - gender and caste roles - has placed them in a space of contestation between traditions and the opportunities and challenges offered by digital society in the form of freedom, individualism, flexibility and innovation; Traces the evolution of new areas of class, and identity formations, as well as the hegemonic relations within that ethos imposed by contractors and corporations. The volume will be of great interest to scholars and researchers of sociology and social anthropology, urban studies, development studies, labour studies, social exclusion and South Asian studies.

Fortnite has re-emerged from the black hole for Chapter 2! The 100% Unofficial Fortnite Annual 2021 is the perfect Christmas gift for gamers. It includes the best skins, emotes and accessories, as well as a round-up of the most impressive vehicles, the best sports mini games, builds and escape rooms in Creative, plus tips for the best attack and defence strategies and much more.

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

As digital transformations continue to accelerate in the world, discourses of big data have come to dominate in a number of fields, from politics and economics, to media and education. But how can we really understand the digital world when so much of the writing through which we grapple with it remains deeply problematic? In a compelling new work of feminist critical theory, Bassett, Kember and O'Riordan scrutinise many of the assumptions of a masculinist digital world, highlighting the tendency of digital humanities scholarship to venerate and essentialise technical forms, and to adopt gendered writing and citation practices. Contesting these writings, practices and politics, the authors foreground feminist traditions and contributions to the field, offering alternative modes of knowledge production, and a radically different, poetic writing style. Through this prism, Furious brings into focus themes including the automation of home and domestic work, the Anthropocene, and intersectional feminist technofutures.

The IT revolution has affected the entire world by producing an Internet-based, digital economy in which geographical distance and borders have become less of an obstacle to global trade. Thanks to IT, developing countries in every region of the world have the opportunity to break out of the mould of raw material supplier to the developed nations and experience unprecedented growth in the Internet economy as producers too. The challenges faced by developing countries in harnessing the full potential of IT are not really very different from those that confronted the US in its journey toward an Internet economy. The responses, however, need not necessarily be the same for two reasons. First, it pays to learn from the mistakes of others. Secondly, the cultural differences between nations demands localization of the change management process that any IT deployment requires. This volume discusses the possible pitfalls and triumphs involved when implementing this entity into the structure of a developing country.

Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological. The author shows that the underlying models for computer applications are made up from interpretations of reality which are closely related to Western scientific, technological and cultural development originating from the Renaissance. The book includes a case study of an Egyptian manufacturing company, which reveals the actual problems encountered in the process of computerization.

Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.

Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK). It also examines the rising rate of new firm formation in the 1980s and the technology policies adopted by successive governments and analyses how well the industry is placed to cope with the challenges of technological change and increased international competition.

This book, originally published in 1988, reviews the development of high technology industries at global and selected national and local levels, providing a unique insight into reasons for and consequences of such modern industrial development. It appraises government policies for assisting the development of this sector and focuses on the fact that high tech industry tends to be concentrated in particular regions of countries which attain the status of 'successful populations'. High technology industry seems to offer little benefit to declining manufacturing areas and the book offers explanations for these regional concentrations and assesses the likely consequences.

The 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism. Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age. A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.

The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

" T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE

"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World

A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

Summary Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communications Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, and TV
Ch. 6 Web-Based and Online Communications
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communications in a Federal Agency
Ch. 12 Crisis Communications in Public Affairs
Ch. 13 Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

Complete Table of Contents online at www.MediaRelationsHandbook.com

Originally published in 1992 this book charts the global restructuring of telecommunications industries away from the monopoly structures of the past towards increased competition, deregulation and privatization. The book's authors are international policy-makers and scholars, who examine the regulatory environment within a theoretical and historical context. The book looks at the roots of regulatory and legislative changes by discussing individually the countries at the forefront of the revolution: the UK, France, Germany, Japan and the United States. It examines the impact of new technology for consequences of change in trade and government policies.

Published in 1984, this book reviews British industrial policy towards information technology within the context of the international trading system. It argues that the incoherence of British policy stems from the clash between its core liberal ideology and its centralised political system and that unless Britiain's traditional liberal ideology in trade policy was abandoned within this market, Britiain was set to become a mere technological dependency of America. It discusses how the British government needed to develop effective non-tariff barriers in the form of 'industrial policy' to minimise the political and economic costs of technological dependence.

Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York. It includes original comparative study of corporate strategy in American, Japanese, and European firms, as well as an account of the evolution of technical alliances. It provides a detailed examination of the global micro-electronics industry in all its aspects - technological, economic, strategic and institutional and goes beyond organizing and presenting the facts to offer new perspectives, analyses and opinions.

The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation.

Unlock the potential of the world’s latest tech to solve your customers’ most pressing problems In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership. In the book, you’ll find: Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems Explorations of the Metaverse’s potential for new experiences The role of community in non-fungible token technology and what it means for the future of digital identity An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.

This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field-both researchers and practitioners-to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.

Over the past 25 years, the field of innovation, entrepreneurship and commercialization has reached a critical mass and maturity. It is not only possible but also essential to scale it so that an immense amount of untapped human innovative potential can be unleashed for the benefit of our people. Further, R&D centers and existing entrepreneurial ecosystems can be made more impactful. Firstly, this book succinctly identifies the entire field of innovation into one comprehensive and meaningful framework to help understand its evolution, incremental growth, super acceleration, and exponential explosion that has resulted in an innovation log jam. Secondly, it maps out common characteristics and approaches that make innovation, venture capital and investments into startups succeed much better. And, last, but not the least, it outlines measures to commercialize them in a massive way and "industrialize" innovation going forward including creating next generation 'Innovation Hubs'.

This book constitutes the refereed post-proceedings of the 4th IFIP WG 9.7 Conference on the History of Nordic Computing, HiNC 4, held in Copenhagen, Denmark, in August 2014. The 37 revised full papers were carefully reviewed and selected for inclusion in this volume. The papers focus on innovative ICT milestones that transformed the nordic societies and on the new ideas, systems and solutions that helped creating the welfare societies of today, in particular solutions and systems for public services, e.g., tax, social benefits, health care and education; solutions and systems for the infrastructure of the society, e.g., banking, insurance, telephones, transport and energy supply; and technologies and IT policies behind the major IT milestones, e.g., user centric innovation, programming techniques and IT ethics. They are organized in topical sections on IT policy, infrastructure, public services, private services, telesystems, health care, IT in banking, transport and IT technology.

This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field-both researchers and practitioners-to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.

This wide-ranging volume offers a balanced look at the benefits as well as the caveats associated with various ICT applications in transport. Addressing transport demand and supply as well as policies affecting both, and combining specific case studies with general conceptualizations, the book makes an important contribution to our understanding - and best deployment - of this complex constellation of relationships between ICT and travel. It will be of great value to researchers and practitioners alike.' - Patricia Mokhtarian, Georgia Institute of Technology, US'Transport is the testbed for many innovations in ICT and this book captures the essence of this fast moving and topical debate. It covers the behavioural implications, the potential impacts on sustainable transport, and the broader public policy issues. The approach is authoritative, matching the technological optimism with more pragmatic realism, and the contributors are smart in stressing both the opportunities and the need to limit the risks, as sustainable transport depends on all systems both societal and technological working together in harmony.' - David Banister, University of Oxford, UK 'Again a nice collection of papers from the highly productive NECTAR network! ICT increasingly influences the transport system. This timely book focuses on the relevance of ICT for sustainable transport. Most papers present empirical evidence of impacts of several ICTs based on surveys. The book also discusses the impact of ICT on travel behaviour and user requirements more generally, as well as planning and policy implications, including risks, implementation barriers and ethical issues. A must for researchers, policy makers and planners dealing with the potential contribution of ICT to make society more sustainable!' - Bert van Wee, Delft University of Technology, the Netherlands As the importance and value of information increases, Information and Communication Technology (ICT) is rapidly evolving and taking centre stage in everyday life in the 21st century. This is particularly evident in the transport sector, where ICT is greatly influencing our mobility and travel choices as well as travel experience. In this context, ICT for Transport examines the opportunities, threats, underlying principles and practical issues faced when deploying ICT for transport applications, especially in the quest to achieve sustainable transport. Focusing on infrastructure, people and processes, the contributors to this book use diverse case studies from around the world to illustrate the challenges faced by academics, practitioners and policy makers alike. The contents and bibliography provide up-to-date knowledge and expertise drawn from state of the art research in Europe, America, Asia and Africa. ICT for Transport is a valuable source of information for those aiming to be at the forefront of the evolving field of ICT for transport. This analysis of the various threats and opportunities will assist them in making more informed decisions about the future use of ICT for transport and for the benefit of society. Contributors include: M. Angelidou, E. Avineri, E. Ben-Elia, K. Butts, A. Cadena, C. Camusso, M. Chatziathanasiou, E. Dodds, P. Envall, M. Givoni, B. Gyergyay, L.D. Han, H. Herzogenrath-Amelung, N. Komninos, A. Kortsari, X. Leal, W. Lu, D. Palencia, I. Passas, C. Pronello, P. Rietveld, M.S. Schoina, E. Sefertzi, N. Thomopoulos, P. Troullinou, Y. Tyrinopoulos, Q. Xu, C.P. Zegras,

While much has been written on the growth of information technology (IT) and IT-enabled services in India, little is known about the people who work in these industries, about the nature of the work itself, and about its wider social and cultural ramifications. The papers in this collection combine empirical research with theoretical insight to fil

Digital piracy cultures and peer-to-peer technologies combined to spark transformations in audio-visual distribution between the late 1990s and the mid-2000s. Digital piracy also inspired the creation of a global anti-piracy law and policy regime, and counter-movements such as the Swedish and German Pirate Parties. These trends provide starting points for a wide-ranging debate about the prospects for deep and lasting changes in social life enabled by piratical technology practices. This edited volume brings together contemporary scholarship in communication and media studies, addressing piracy as a recombinant feature of popular communication, technological innovation, and communication law and policy. An international collection of contributors highlights key debates about piracy, popular communication, and social change, and provides a lasting resource for global media studies. This book was originally published as a special issue of Popular Communication.