Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Admin istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O'Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: choosing a name and domain name picking the right software deciding on user options like avatars and private messaging setting guidelines and dealing with violators ensuring that posts stay on topic settling online disputes among users involving users and keeping the site interestingManaging Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. * Learn why corporate M&A activity often fails to add value * Delve deep into the complex dimensions of M&A integration * Discover what Google has learned through specific deals * Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A to provide insight into successful strategy for the modern market.

This book starts with the basic premise that a service is comprised of the 3Ps-products, processes, and people. Moreover, these entities and their sub-entities interlink to support the services that end users require to run and support a business. This widens the scope of any availability design far beyond hardware and software. It also increases the potential for service failure for reasons beyond just hardware and software; the concept of logical outages. High Availability IT Services details the considerations for designing and running highly available "services" and not just the systems infrastructure that supports those services. Providing an overview of virtualization and cloud computing, it supplies a detailed look at availability, redundancy, fault tolerance, and security. It also stresses the importance of human factors. The book starts off by providing an availability primer and detailing the reasons why you need to be concerned with high availability. Next, it outlines the theory of reliability and availability and the elements of actual practices in this high availability (HA) area, including Service Level Agreements (SLAs) and Change Management. Examining what the major hardware and software vendors have to offer in the HA world, the book considers the ubiquitous world of clouds and virtualization as well as the availability considerations they present. The book examines high availability concepts and architectures such as reliability, availability, and serviceability (RAS); clusters; grids; and redundant arrays of independent disks (RAID) storage. It also covers the role of security in providing high availability, cluster offerings, emergent Linux clusters, online transaction processing (OLTP), and relational databases.

The Fourth Industrial Revolution is a global development that shows no signs of slowing down. In his book, The Workplace of the Future: The Fourth Industrial Revolution, the Precariat and the Death of Hierarchies, Jon-Arild Johannessen sets a chilling vision of how robots and artificial intelligence will completely disrupt and transform working life. The author contests that once the dust has settled from the Fourth Industrial Revolution, workplaces and professions will be unrecognizable and we will see the rise of a new social class: the precariat. We will live side by side with the 'working poor' - people who have several jobs, but still can't make ends meet. There will be a small salaried elite consisting of innovation and knowledge workers. Slightly further into the future, there will be a major transformation in professional environments. Johannessen also presents a typology for the precariat, the uncertain work that is created and develops a framework for the working poor, as well as for future innovation and knowledge workers, and sets out a new structure for the social hierarchy. A fascinating and thought-provoking insight into the impact of the Fourth Industrial Revolution, The Workplace of the Future will be of interest to professionals and academics alike. The book is particularly suited to academic courses in management, economy, political science and social sciences.

Over the last 30 years the internet has changed almost every moment of our daily lives, from how we communicate, how we travel, to how we find things. The next generation of the internet, called web3, will completely disrupt how we come together to create products & services, entertainment, financial services, our economies and even governance structures. This book will help you understand a history of where we've come from and map out what the future may bring by covering how the Supply-side Revolution works and how it's going to disrupt business, media, talent, capital and operations. As a business leader you need to prepare for this change. It will help you understand that no industry is immune to the impact of web3 and how to predict what's coming with web4. If your business is to prosper in this new economy it has to start working alongside web3 in an on-chain/off-chain hybrid. Business-as-usual will not disappear overnight but web3 has already created a multi-billion-dollar alternative economy. Business leaders can either ignore it, fight it or figure out how to integrate with it. As an individual, whether an entrepreneur, creative, product builder or operational talent, this book will support you in future-proofing your career, ensuring you are developing the right skills and strategy for a web3 future.

President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China's economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China's evolving role in GVCs with some innovative Chinese companies emerging in the global market and China's ongoing efforts to become an innovation-driven economy. China's impressive economic record and experience provides an impressive role model for other developing countries.

The editor of this new Routledge title argues that our economic and social lives are now utterly dependent upon the successful coordination of the Internet. Moreover, as the Internet expands from its current form to an 'Internet of things', she suggests that its stability and security will soon be recognized as important as other global concerns, like battling terrorism and fighting climate change. Who controls the Internet? The question has profound implications for our access to knowledge, the pace of economic growth, and the protection of human rights, not least freedom of expression and the right to privacy. And the question's importance has been underscored in recent times by landmark events, including revelations about the actual and potential power of social-media companies, and the breathtaking extent of surveillance by intelligence and security organizations, such as the NSA in the United States and Britain's GCHQ. It is perhaps only in the last several years that issues about and around the governance of the Internet have entered the public consciousness, but serious academic and policy work dates back decades. And now there is a critical mass of scholarship that can usefully be collected under the rubric of 'Internet Governance'. Like the Internet itself, leading theorists and researchers in the field are distributed globally, and work in disciplines across the social sciences and humanities. Indeed, much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection, published as part of Routledge's acclaimed series, Critical Concepts in Sociology, meets the need for a reference work to make sense of the subject's vast and dispersed literature and the continuing explosion in research output.

GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits. In an era when algorithms and software have made the financial markets more efficient, the pricing of IPOs still relies on human judgment. In 2016, executives at music-streaming service Spotify sought to upend the status quo. Led by a trim and understated CFO, Barry McCarthy, and a shy but brilliant founder, Daniel Ek, they took a wild idea and forged something new. GOING PUBLIC explores how they got comfortable with the risk, and how they lobbied securities watchdogs and exchange staff to rewrite the regulations. Readers will meet executives at disruptive companies like Airbnb, DoorDash, and data miner Palantir, venture capitalists, and even some bankers who seized on Spotify's labor and used it to knock Wall Street bankers off the piles of fees they'd been stacking for so long. GOING PUBLIC weaves in earlier attempts to rethink the IPO process, introducing readers to one of Silicon Valley's earliest bankers, Bill Hambrecht, whose invention for selling shares online was embraced by Google founders Larry Page and Sergey Brin when they auctioned their shares in 2004. And it examines the recent boom in blank-check companies, those Wall Street insider deals that have suddenly become the hottest way to enter the public markets. GOING PUBLIC tells stories from inside the room, and more.

"This book focuses on the history of video games, consoles, and home computers from the very beginning until the mid-nineties, which started a new era in digital entertainment. The text features the most innovative games and introduces the pioneers who developed them. It offers brief analyses of the most relevant games from each time period. An epilogue covers the events and systems that followed this golden age while the appendices include a history of handheld games and an overview of the retro-gaming scene"--Provided by publisher.

In "Hacking Cyberspace" David J. Gunkel examines the metaphors applied to new technologies, and how those metaphors inform, shape, and drive the implementation of the technology in question. The author explores the metaphorical tropes that have been employed to describe and evaluate recent advances in computer technology, telecommunications systems, and interactive media. Taking the stance that no speech is value-neutral, Gunkel examines such metaphors as "the information superhighway" and "the electronic frontier" for their political and social content, and he develops a critical investigation that not only traces the metaphors' conceptual history, but explicates their implications and consequences for technological development. Through "Hacking Cyberspace," David J. Gunkel develops a sophisticated understanding of new technology that takes into account the effect of technoculture's own discursive techniques and maneuvers on the actual form of technological development.

A revealing and gripping investigation into how social media platforms police what we post online-and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with "fake news" or livestreamed violence, "content moderators"-who censor or promote user-posted content-have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award-winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must-read for anyone who's ever clicked "like" or "retweet."

President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China's economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China's evolving role in GVCs with some innovative Chinese companies emerging in the global market and China's ongoing efforts to become an innovation-driven economy. China's impressive economic record and experience provides an impressive role model for other developing countries.

The essays in this volume explore the educational implications of unsettling shifts in contemporary culture associated with postmodernism. These shifts include the fragmentation of established power blocs, the emergence of a politics of identity, growing inequalities between the haves and the have-nots in a new global economy, and the rise in influence of popular culture in defining who we are. In the academy, postmodernism has been associated with the emergence of new theoretical perspectives that are unsettling the way we think about education. These shifts, the authors suggest, are deeply contradictory and may lead in divergent political directions--some of them quite dangerous. "Power/Knowledge/Pedagogy" examines these issues with regard to four broad domains of educational inquiry: state educational policy and curriculum reform, student identity formation, the curriculum as a text, and critical pedagogy. The book contributes to the dialogue on the forging of a new commonsense discourse on democratic educational renewal, attuned to the changing times in which we live.

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Daniel Tzvetkoff was just another Brisbane teenager working for peanuts at Pizza Hut and spending much of his spare time glued to his computer. When he worked out a new method of payment processing, the online poker companies came running to him for help so they could grow their businesses. Soon he was living the American dream, raking in $3 million a week and revelling in a jet-set lifestyle of fast cars, luxury yachts and VIP nightclubs. His epic rollercoaster ride mirrored the extraordinary world of online poker, where hot-shot college students won millions from the confines of their dorms, and fortunes were won and lost. However, Tzvetkoff's move to the bright lights of Las Vegas would soon see him facing the abyss. Owing millions to the poker companies, and with the FBI hot on his trail, the boy wonder needed to pull an ace from his sleeve to keep from busting out. And when he did, it resulted in a day that sent shockwaves through the world of online poker - and saw him take the blame.

Written with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it. Everyone has heard of Bitcoin, but few know about the second largest cryptocurrency, Ethereum, which has been heralded as the "next internet." The story of Ethereum begins with Vitalik Buterin, a supremely gifted nineteen-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer. The Infinite Machine introduces Vitalik's ingenious idea and unfolds Ethereum's chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform-an infinitely adaptable foundation for experimentation and new applications-has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team's effort to get the Ethereum platform to scale so it can eventually be accessible to the masses. Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud-turning some into millionaires and others into felons-and revolutionize our ideas about money.

Mark Zuckerberg: In His Own Words details the visionary thoughts and opinions of Facebook's founder entirely through direct quotations from Zuckerberg himself. It is an intimate and authoritative look at the man behind Facebook's once-in-a-generation success. This book serves up his most thought-provoking insights, as researched and chosen by George Beahm, the New York Times bestselling editor of I, Steve: Steve Jobs In His Own Words. Mark Zuckerberg: In His Own Words provides crucial illumination of Zuckerberg and the company he's created, emphasizing insights, business strategies, and lessons learned. It is essential reading for people who seek innovative solutions applicable to their business, regardless of size, and makes an ideal gift or reference item for anyone interested in this American business icon.

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced th

Originally published in 1992 this book charts the global restructuring of telecommunications industries away from the monopoly structures of the past towards increased competition, deregulation and privatization. The book's authors are international policy-makers and scholars, who examine the regulatory environment within a theoretical and historical context. The book looks at the roots of regulatory and legislative changes by discussing individually the countries at the forefront of the revolution: the UK, France, Germany, Japan and the United States. It examines the impact of new technology for consequences of change in trade and government policies.

"This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risks are and the decisions executives need to make to address them. It is crisp: Quick and to the point, it doesn't waste words and won't waste your time. It is candid: There is no sure cybersecurity defense, and Chris Moschovitis doesn't pretend there is; instead, he tells you how to understand your company's risk and make smart business decisions about what you can mitigate and what you cannot. It is also, in all likelihood, the only book ever written (or ever to be written) about cybersecurity defense that is fun to read." --Thomas A. Stewart, Executive Director, National Center for the Middle Market and Co-Author of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Get answers to all your cybersecurity questions In 2016, we reached a tipping point--a moment where the global and local implications of cybersecurity became undeniable. Despite the seriousness of the topic, the term "cybersecurity" still exasperates many people. They feel terrorized and overwhelmed. The majority of business people have very little understanding of cybersecurity, how to manage it, and what's really at risk. This essential guide, with its dozens of examples and case studies, breaks down every element of the development and management of a cybersecurity program for the executive. From understanding the need, to core risk management principles, to threats, tools, roles and responsibilities, this book walks the reader through each step of developing and implementing a cybersecurity program. Read cover-to-cover, it's a thorough overview, but it can also function as a useful reference book as individual questions and difficulties arise. Unlike other cybersecurity books, the text is not bogged down with industry jargon Speaks specifically to the executive who is not familiar with the development or implementation of cybersecurity programs Shows you how to make pragmatic, rational, and informed decisions for your organization Written by a top-flight technologist with decades of experience and a track record of success If you're a business manager or executive who needs to make sense of cybersecurity, this book demystifies it for you.

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Turn cyber intelligence into meaningful business decisions and reduce losses from cyber events Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk? In today's complex digital landscape, business decisions and cyber event responses have implications for information security that high-level actors may be unable to foresee. What we need is a cybersecurity command center capable of delivering, not just data, but concise, meaningful interpretations that allow us to make informed decisions. Building, buying, or outsourcing a CI-DR(TM) program is the answer. In his work with executives at leading financial organizations and with the U.S. military, author Richard O. Moore III has tested and proven this next-level approach to Intelligence and Risk. This book is a guide to: Building, buying, or outsourcing a cyber intelligence-driven risk program Understanding the functional capabilities needed to sustain the program Using cyber intelligence to support Enterprise Risk Management Reducing loss from cyber events by building new organizational capacities Supporting mergers and acquisitions with predictive analytics Each function of a well-designed cyber intelligence-driven risk program can support informed business decisions in the era of increased complexity and emergent cyber threats.

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER "Kai-Fu Lee believes China will be the next tech-innovation superpower and in AI Superpowers: China, Silicon Valley, and the New World Order, he explains why. Taiwan-born Lee is perfectly positioned for the task."-New York Magazine In this thought-provoking book, Lee argues powerfully that because of the unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in the future of human history.