Break the Internet - the power of online influencers (Paperback)

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

General

Imprint:	Scribe Publications
Country of origin:	United Kingdom
Release date:	May 2022
First published:	2022
Authors:	Olivia Yallop
Dimensions:	198 x 129 x 17mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-912854-17-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > E-commerce Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-912854-17-1
Barcode:	9781912854172

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