Break the Internet - the power of online influencers (Paperback)

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend that is set to dominate our future - experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

General

Imprint:	Scribe Publications
Country of origin:	United Kingdom
Release date:	May 2022
First published:	2022
Authors:	Olivia Yallop
Dimensions:	198 x 129 x 17mm (L x W x T)
Format:	Paperback - B-format
Pages:	288
ISBN-13:	978-1-912854-17-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > E-commerce Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-912854-17-1
Barcode:	9781912854172

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