The world’s tech giants are at the centre of controversies over fake news, free speech and hate speech on platforms where influence is bought and sold. Yet, at the outset, almost everyone thought the internet would be a positive, democratic force, a space where knowledge could be freely shared to enable everyone to make better-informed decisions. How did it all go so wrong?

Noam Cohen reports on the tech libertarians of Silicon Valley, from the self-proclaimed geniuses Jeff Bezos, Peter Thiel, Reid Hoffman and Mark Zuckerberg to the early pioneers at Stanford University, who have not only made the internet what it is today but reshaped society in the process. It is the story of how the greed, bias and prejudice of one neighbourhood is fracturing the Western world.

When Lou Gerstner took the helm at IBM in 1993, the company was near to death. Big Blue lost $8 billion that year, capping a three-year loss of $16 billion. The business world had changed and it had failed to adapt, drowning in bureaucracy and its insular view of the business world. Six years on IBM is thriving again, and the stock is at an all-time high. Here is an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. Author, Doug Garr, chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. Drawing on more than 150 interviews and hundreds of documents, Garr paints an enthralling portrait of the unlikely transformation of the dying mainframe company into an increasingly nimble information services giant. Along the way he reveals who this extraordinary, sometimes difficult, man is.

Get inside the head of one of the most important leaders of our time with this collection of quotes from-global business icon and philanthropist Bill Gates, the co-founder and former CEO of Microsoft. After founding Microsoft in 1975, Bill Gates took the software industry by storm. Today, Microsoft has become one of the largest technology companies in the world-boasting a market capitalization of more than $1.6 trillion. From the Windows operating system to Microsoft Office Suite, Gates and his team forever changed the way people use computers-and ultimately planted the seeds of a global technology revolution in the process. Gates has long been ranked as one of the world's wealthiest men-which gave him a name recognition far greater than that of most CEOs-and businesspeople of all stripes have looked to him as a role model, using his words and business strategies to help create, inspire, and grow their own companies. After he stopped running Microsoft's day-to-day operations in 2008 to devote himself full-time to the Bill & Melinda Gates Foundation, a kinder, gentler Gates began to emerge. In stark contrast to the implacable reputation Gates earned as a CEO, as a philanthropist, Gates has helped to change the lives of millions of people worldwide. In technology, in business, and now, in philanthropy, Gates has proven himself to be one of the most influential people of our time. Bill Gates's second act is no less compelling than his first. This collection of quotes provides an inside look into the inner workings of one of the most revered, and occasionally controversial, business icons of the past four decades. And whether you're interested in his personal life or looking for inspiration to drive you forward in your own business endeavors, Bill Gates: In His Own Words has much to offer. As the tech giants who distinguished the turn of the 21st century shape public life in ways that outstrip the previous century's titans of industry, we look to figures like Gates for inspiration. Now updated, expanded, and redesigned since its original publication in 2012 as Impatient Optimist: Bill Gates In His Own Words, you can find Gates's most inspirational, thought-provoking quotes in one place.

As software R&D investment increases, the benefits from short feedback cycles using technologies such as continuous deployment, experimentation-based development, and multidisciplinary teams require a fundamentally different strategy and process. This book will cover the three overall challenges that companies are grappling with: speed, data and ecosystems. Speed deals with shortening the cycle time in R&D. Data deals with increasing the use of and benefit from the massive amounts of data that companies collect. Ecosystems address the transition of companies from being internally focused to being ecosystem oriented by analyzing what the company is uniquely good at and where it adds value.

This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you're at all interested in startups-whether you're a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers-this book is for you.

Computer processing and internet communication has changed the way we learn, work, play and associate with each other. In the case of China, the introduction of the computer and mass availability of the internet has boosted economic growth, sped up social progress, transformed the political landscape and changed the lifestyle of the Chinese people in profound ways. This new book discusses the influence that advances in computers and increased use and dependence on the internet has had on China, with a particular focus on cyberspace governance.

"Financial Times" Business Book of the Year Finalist
"Illuminating and very timely . . . a fascinating -- and sometimes alarming -- survey of big data's growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think."
--"New York Times"
It seems like "big data" is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers' buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. What we have already seen is just the tip of the iceberg.
"Big Data" is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.
"An optimistic and practical look at the Big Data revolution -- just the thing to get your head around the big changes already underway and the bigger changes to come."
--Cory Doctorow, boingboing.com

Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston 'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

"Big tech" knows all your secrets and sells them to the highest bidder-this guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy. THE GUIDE TO USING EVERYDAY TECH-FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK-WITH EYES WIDE OPEN. What if somebody knew everything about you? Your . . . * relationships: work, social, and private * family history, finances, and medical records * even your exact location . . . at any time of the day * personal preferences and purchases Somebody does. That somebody is "Big Tech." Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. And they make billions of dollars by cashing in on your private data. Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by: * threatening our privacy, discovering and disseminating our personal information. * spreading dangerous misinformation from foreign governments and bad actors. * manipulating our behavior, affecting what we see, buy . . . even who we vote for. So, what can we do about it? This eye-opening book provides vital information that has been out of reach to those who need it most-the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses-and abuses-your personal information. And she proposes a bold blueprint for reforming these corporate behemoths-including a data dividend. Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Tech's overreach into our daily lives to its practices that threaten our democracy. Knowledge is power-and it starts here.

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, "Audience Economics," Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.

India has become a highly visible participant in the information communication technology (ICT) industry. Since the 1990s, it has been one of the fastest growing economies in the world, emerging as the most watched test of global capitalism. The contributors to this volume examine how the ICT-driven development of India appears to have skipped the middle stages of the traditional economic development models and leapfrogged directly to the final stage whereby growth is mostly technologically driven. Information Communication Technology and Economic Development reveals new insights regarding the complex process of globalization. It shows how the generation and circulation of intellectual capital in the US and India in ICT have led to greater productivity in the US while facilitating the economic development of India. Most industrialized nations now see the vast intellectual capital-based services that India provides at extremely competitive rates as key to their own national competitiveness in the global arena. The contributors' findings suggest that India's ICT-led growth will accelerate in the next ten years, launching India as a major global economic power next to the US and China. This provocative and timely volume will be a necessary read for students and scholars of international business, public policy, economic development, management and strategy as well as all those interested in the impact of globalization on national and regional economies.

Your voice provides biometric data. How are marketers using it to manipulate you? "[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira Ovide, New York Times Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voiceprints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller's voice reveals about that person's emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person's weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual's voice. Ultimately, not just marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to shift from one-size-fits-all strategies to a more nuanced policy response that addresses the differences in perceived barriers of adopters and non-adopters and which is also cognizant of firm size. Grant recipients are more concerned about technological and environmental factors, indicating that grants need henceforth to be accompanied by appropriate policies that address these two barriers. The perceived benefits focus more on the domestic market than on exports. Getting firms to invest in e-commerce does not automatically lead to export. Exporting via e-commerce requires complementary policies that focus on specific issues, such as digital marketing at the targeted export destination.

From the creator of hit podcast The Missing Cryptoqueen ______________________________ Guns. Sex. Drugs. Murder. The Dark Net is just a click away. Beyond the familiar online world that most of us inhabit lies a vast network of sites, communities and cultures where freedom is pushed to its limits. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network. In it, Bartlett goes in search of the people behind the screen, meeting trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation.

Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization.

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.

Mediating Business is a study of the expansion of business journalism. Building on evidence from Denmark, Finland, Norway, and Sweden, Mediating Business is a comparative and multidisciplinary study of one of the major transformations of the mass media and the realm of business nationally and globally. The book explores the history of key innovations and innovators in the business press. It also analyzes changes in the discourse of business journalism associated with the growth in business news and the development of new ways of framing business issues and events. Finally, the book examines the organizational implications of the increased media visibility of business and, in particular, the development of corporate governance and media relations.

This book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business.

Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster.

The rapid spread in Napster's popularity has made many businesses sit up and notice. And it wasn't just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e-business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer-to-peer technology will be profound in the years ahead.

Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological. The author shows that the underlying models for computer applications are made up from interpretations of reality which are closely related to Western scientific, technological and cultural development originating from the Renaissance. The book includes a case study of an Egyptian manufacturing company, which reveals the actual problems encountered in the process of computerization.

This new volume, edited by industrial and organizational psychologists, will look at the important topic of cyber security work in the US and around the world. With contributions from experts in the fields of industrial and organizational psychology, human factors, computer science, economics, and applied anthropology, the book takes the position that employees in cyber security professions must maintain attention over long periods of time, must make decisions with imperfect information with the potential to exceed their cognitive capacity, may often need to contend with stress and fatigue, and must frequently interact with others in team settings and multiteam systems. Consequently, psychosocial dynamics become a critical driver of cyber security effectiveness. Chapters in the book reflect a multilevel perspective (individuals, teams, multiteam systems) and describe cognitive, affective and behavioral inputs, processes and outcomes that operate at each level. The book chapters also include contributions from both research scientists and cyber security policy-makers/professionals to promote a strong scientist-practitioner dynamic. The intent of the book editors is to inform both theory and practice regarding the psychosocial dynamics of cyber security work.

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, "Starting an iPhone Application Business For Dummies" will show you how to produce and market them effectively.

"Starting an iPhone Application Business For Dummies" provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.Identifies what goes into a successful iPhone application businessHelps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App StoreExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription modelsDemonstrates effective ways to provide service and support to customersWritten by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.