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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Bitcoin - A Comprehensive Guide To Get Started With the Largest Cryptocurrency in the World (Hardcover): Mark Smith Bitcoin - A Comprehensive Guide To Get Started With the Largest Cryptocurrency in the World (Hardcover)
Mark Smith
R586 R534 Discovery Miles 5 340 Save R52 (9%) Ships in 10 - 15 working days
The Broadcaster's Companion - Second Edition (Hardcover): David K Ghartey-Tagoe The Broadcaster's Companion - Second Edition (Hardcover)
David K Ghartey-Tagoe
R739 Discovery Miles 7 390 Ships in 12 - 17 working days
The Business Analyst - Information Technology?s Paradigm Shift (Paperback): Vernon Zwiers The Business Analyst - Information Technology’s Paradigm Shift (Paperback)
Vernon Zwiers
R657 R606 Discovery Miles 6 060 Save R51 (8%) Ships in 4 - 8 working days

The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.

The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.

This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.

Blockchain - Step By Step Guide To Understanding The Blockchain Revolution And The Technology Behind It (Hardcover): Mark Smith Blockchain - Step By Step Guide To Understanding The Blockchain Revolution And The Technology Behind It (Hardcover)
Mark Smith
R584 R532 Discovery Miles 5 320 Save R52 (9%) Ships in 10 - 15 working days
Fundamentals of Software Startups - Essential Engineering and Business Aspects (Hardcover, 1st ed. 2020): Anh Nguyen Duc,... Fundamentals of Software Startups - Essential Engineering and Business Aspects (Hardcover, 1st ed. 2020)
Anh Nguyen Duc, Jurgen Munch, Rafael Prikladnicki, Xiaofeng Wang, Pekka Abrahamsson
R2,412 Discovery Miles 24 120 Ships in 12 - 17 working days

This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.

Neural Networks in Business Forecasting (Hardcover): G. Peter Zhang Neural Networks in Business Forecasting (Hardcover)
G. Peter Zhang
R2,361 Discovery Miles 23 610 Ships in 12 - 17 working days

Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. There are considerable interests and applications in forecasting using neural networks. Neural Networks in Business Forecasting provides for researchers and practitioners some recent advances in applying neural networks to business forecasting. A number of case studies demonstrating the innovative or successful applications of neural networks to many areas of business as well as methods to improve neural network forecasting performance are presented.

Managing Psychological Factors in Information Systems Work - An Orientation to Emotional Intelligence (Hardcover, illustrated... Managing Psychological Factors in Information Systems Work - An Orientation to Emotional Intelligence (Hardcover, illustrated Edition)
Eugene Kaluzniacky
R2,237 Discovery Miles 22 370 Ships in 12 - 17 working days

There have arisen, in various settings, unmistakable calls for involvement of psychological factors in IT work, notably in development and deployment of information systems. Managing Psychological Factors in Information Systems Work: An Orientaion to Emotional Intelligence "pulls together" areas of existing involvement, to suggest yet new areas and to present an initial, and coherent vision and framework for, essentially, extending and humanizing the sphere of IT work. It may be indeed noteworthy that, while the Industrial Revolution may have moved the human person into intellectual predominance, the IT Revolution, with its recent calls for addressing and involving the "whole person," may indeed be initiating a re-centering of the human being in his/her essential core, giving rise to new consciousness, new vision and new, empowering experiences. May this book encourage the first few steps along a new and vivifying path!

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Hardcover): Bradford Fitch Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Hardcover)
Bradford Fitch; Edited by Jack Holt
R1,363 Discovery Miles 13 630 Ships in 12 - 17 working days

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

The Stripped-Down Guide to Content Marketing - Success Secrets for Beginners (Hardcover): John Egan The Stripped-Down Guide to Content Marketing - Success Secrets for Beginners (Hardcover)
John Egan
R681 Discovery Miles 6 810 Ships in 10 - 15 working days
Scientific Advertising - Complete and Unabridged (Hardcover): Claude C. Hopkins Scientific Advertising - Complete and Unabridged (Hardcover)
Claude C. Hopkins
R522 Discovery Miles 5 220 Ships in 12 - 17 working days
BEing Seen and BEing Heard as a Thought Leader - What's Necessary for Individuals and Businesses to Transition from the... BEing Seen and BEing Heard as a Thought Leader - What's Necessary for Individuals and Businesses to Transition from the Industrial Age to the Social Age (Hardcover)
Mitchell Levy
R715 Discovery Miles 7 150 Ships in 12 - 17 working days
Promoting Competition in Innovation Through Merger Control in the ICT Sector - A Comparative and Interdisciplinary Study... Promoting Competition in Innovation Through Merger Control in the ICT Sector - A Comparative and Interdisciplinary Study (Hardcover, 1st ed. 2019)
Kalpana Tyagi
R3,848 Discovery Miles 38 480 Ships in 10 - 15 working days

This book addresses the question of how competition authorities assess mergers in the Information Communication Technology (ICT) sector so as to promote competition in innovation. A closer look at the question reveals that it is far more complex and difficult to answer for the ICT, telecommunications and multi-sided platform (MSP) economy than for more traditional sectors of the economy. This has led many scholars to re-think and question whether the current merger control framework is suitable for the ICT sector, which is often also referred to as the new economy. The book pursues an interdisciplinary approach combining insights from law, economics and corporate strategy. Further, it has a comparative dimension, as it discusses the practices of the US, the EU and, wherever relevant, of other competition authorities from around the globe. Considering that the research was conducted in the EU, the practices of the European Commission remain a key aspect of the content.Considering its normative dimension, the book concentrates on the substantive aspects of merger control. To facilitate a better understanding of the most important points, the book also offers a brief overview of the procedural aspects of merger control in the EU, the US and the UK, and discusses recent amendments to Austrian and German law regarding the notification threshold. Given its scope, the book offers an invaluable guide for competition law scholars, practitioners in the field, and competition authorities worldwide.

Cross-Border Cultural Production - Economic Runaway or Globalization? (Hardcover, New): Janet Wasko, Mary Erickson Cross-Border Cultural Production - Economic Runaway or Globalization? (Hardcover, New)
Janet Wasko, Mary Erickson
R2,880 Discovery Miles 28 800 Ships in 10 - 15 working days

This volume addresses issues revolving around the production of mediated cultural products across borders. More specifically, the authors consider cross-border cultural production in the film and television industries and how it affects and is affected by media centers, and, more recently, established production locations. The film and television industries have long been recognized as playing important economic, political and cultural roles. And while it could be argued that, historically, these forms of cultural production often have been international endeavors, the choice of production sites has become an especially contentious issue during the last few decades as global production has expanded. While some factions, notably from the US film and television industries, refer to this issue as "runaway production," this book looks at this issue in a much broader look at the implications and consequences of this phenomenon. Basically, cross-border production involves the expansion of production away from traditional centers, whether to other countries or to other locations within the same country. Thus, this study covers a wide range of issues involving economic and political considerations, as well as creative and aesthetic decision-making. This is an important book for those in communication, international business, and economics.

Women in IT in the New Social Era - A Critical Evidence-Based Review of Gender Inequality and the Potential for Change... Women in IT in the New Social Era - A Critical Evidence-Based Review of Gender Inequality and the Potential for Change (Hardcover)
Sonja Bernhardt
R5,610 Discovery Miles 56 100 Ships in 10 - 15 working days

Research and statistics support the view that current programmes are failing to keep women in the ICT field. Currently, there exist very few solutions to this growing problem. Women in IT in the New Social Era: A Critical Evidence-Based Review of Gender Inequality and the Potential for Change aims to bring this topic to the forefront of discussion about what can be done to correct this lopsided gender distribution. This reference work will be an essential guide for government professionals, students, and researchers in the ICT field looking to develop a solution to equalise the retention rate of women in these related fields.

Apps Management and E-Commerce Transactions in Real-Time (Hardcover): Sajad Rezaei Apps Management and E-Commerce Transactions in Real-Time (Hardcover)
Sajad Rezaei
R6,007 Discovery Miles 60 070 Ships in 10 - 15 working days

Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

Motivation of Workers on Microtask Crowdsourcing Platforms (Hardcover, 1st ed. 2018): Babak Naderi Motivation of Workers on Microtask Crowdsourcing Platforms (Hardcover, 1st ed. 2018)
Babak Naderi
R1,585 Discovery Miles 15 850 Ships in 10 - 15 working days

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker's decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Unblocking Blockchain - Enabling Your Digital Future (Hardcover): Rahul Prakash Unblocking Blockchain - Enabling Your Digital Future (Hardcover)
Rahul Prakash
R656 Discovery Miles 6 560 Ships in 12 - 17 working days
Hopes and Fears - The Future of the Internet, Volume 2 (Hardcover, New): Janna Quitney Anderson, Lee Rainie, Harrison Rainie Hopes and Fears - The Future of the Internet, Volume 2 (Hardcover, New)
Janna Quitney Anderson, Lee Rainie, Harrison Rainie
R3,137 Discovery Miles 31 370 Ships in 10 - 15 working days

About the series: Technology builders, entrepreneurs, consultants, academicians, and futurists from around the world share their wisdom in The Future of the Internet surveys conducted by the Pew Internet & American Life Project and Elon University. The series of surveys garners smart, detailed assessments of multi-layered issues from a variety of voices, ranging from the scientists and engineers who created the first Internet architecture a decade ago to social commentators to technology leaders in corporations, media, government, and higher education. Among the respondents are people affiliated with many of the world's top organizations, including IBM, AOL, Microsoft, Intel, ICANN, the Internet Society, Google, W3C, Internet2, and Oracle; Harvard, MIT, and Yale; and the Federal Communications Commission, FBI, U.S. Census Bureau, Social Security Administration, and U.S. Department of State. They provide significant and telling responses to questions about the future of government, education, media, entertainment, commerce, and more. They foresee continuing conflicts over control of networked communications and the content produced and shared online. They also predict the major changes ahead for everyone in every field of endeavor. Hopes and Fears: The Future of the Internet, Volume 2 The 2006 Future of the Internet II survey asked its participants to react to variety of networked information technology scenarios related to national boundaries, human languages, artificial intelligence and other topics. Among the questions implicit in the scenarios were: Will more people choose to live "off the grid"? Will autonomous machines leave people out of the loop? Will English be the lingua franca? Will national boundaries be displaced by new groupings? Among the themes in the predictions: Continued serious erosion of individual privacy; the improvement of virtual reality and rising problems tied to it; greater economic opportunities in developing nations; changes in languages; the rise of autonomous machines that operate beyond human control.

Foundations For Fintech (Paperback): David Kuo Chuen Lee, Joseph Lim, Kok Fai Phoon, Yu Wang Foundations For Fintech (Paperback)
David Kuo Chuen Lee, Joseph Lim, Kok Fai Phoon, Yu Wang
R1,444 Discovery Miles 14 440 Ships in 10 - 15 working days

In the digital era, emerging technologies such as artificial intelligence, big data, and blockchain have revolutionized various ways of people's daily lives and brought many opportunities and challenges to the industries. With the increasing demand for talents in the fintech realm, this book serves as a good guide for practitioners who are seeking to understand the basics of fintech and applications of different technologies. This book covers important knowledge in statistics, quantitative methods, and financial innovation to lay the foundation for fintech. It is especially useful for people who are relatively new to this area and would like to become professionals in fintech.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

IBM in Endicott (Hardcover): Suzanne Meredith, Ed Aswad IBM in Endicott (Hardcover)
Suzanne Meredith, Ed Aswad
R686 Discovery Miles 6 860 Ships in 12 - 17 working days
Innovation and Competition in the Digital Network Economy - A Legal and Economic Assessment on Multy-tying Practices and... Innovation and Competition in the Digital Network Economy - A Legal and Economic Assessment on Multy-tying Practices and Network Effects (Hardcover)
Jung Wook Cho
R5,849 Discovery Miles 58 490 Ships in 10 - 15 working days

Dozens of cases worldwide continue to challenge Microsoft Corporation's superdominance of the global digital network economy, focusing in particular on the multi-tying practices that leverage Microsoft's market power into adjacent markets and reinforce its dominance. This is the first book to analyze this international line of cases, detailing both grounds for legal action (including unfair competition, restriction of consumers' freedom of choice, abusive pricing) as well as Microsoft's defenses and administrative settlements. The author also demonstrates the serious economic repercussions of Microsoft's monopoly, such as accumulation of inefficiency and stifling of innovation in this crucial sector of twenty-first century economy and society.Through an in-depth analysis of the Korea Fair Trade Commission (KFTC) case - which led to a December 2005 decision, currently under appeal at the Seoul High Court, condemning three fundamental tying practices embedded in Microsoft's global business strategy - the author clearly establishes the precise nature of Microsoft's anticompetitive practices, complete with clear technical descriptions of the underlying applications and digital media systems. The discussion develops valuable guidelines on such core issues as the following: network effect, tipping effect, and lock-in effect; separability of Microsoft's tied and tying products; forced purchase by consumers of multiple tied products; Microsoft's reinforcement of market entry barriers; Microsoft's "normal business practice" defense; and cumulative damage to consumers' interests.The book's ultimate legal and economic assessment clarifies ways in which government competition authorities can select from globally available options on a case-by-case basis, enforce re-pricing measures, avoid belated remedies, and continuously monitor new types of anticompetitive conduct.In its analytic rigor, focus on important economic issues, and its unwavering commitment to fair competition, this book will be of immeasurable value to practitioners and policymakers at every level concerned with the digital network economy, now and in the years to come.

Steve Jobs - A Biography (Hardcover): Michael B. Becraft Steve Jobs - A Biography (Hardcover)
Michael B. Becraft
R1,581 Discovery Miles 15 810 Ships in 12 - 17 working days

This book provides extensive, comprehensive biographical information on one of technology's most important innovators-Steve Jobs. Steve Jobs was a visionary entrepreneur who contributed immeasurably to information technology, changing not only the way we do business but also the way we communicate and share information. His company, Apple, founded in 1976 with Steve Wozniak, eventually launched the Macintosh computer in 1984, with a graphical user interface that competed with the early versions of Microsoft Windows. This reference biography sheds light on Jobs's departure from Apple in 1985, his extraordinary comeback in 1997, and his innovations in the meantime, which included the founding of the computer animation company Pixar. Jobs and Apple went on to launch the iPod, iTunes, the iPhone, and the iPad. Author Michael Becraft has distilled the vast literature on Jobs into a concise but vivid portrait of the man, his vision, the controversies that have swirled around him, and his lasting impact on business, culture, and society. Arranged chronologically, the book includes extensive primary sources and is written to be accessible to a wide range of readers. Additionally, it incorporates images that heighten reader engagement, provides a timeline for referencing Jobs's achievements across his lifetime, and supplies an extensive bibliography for those seeking original source documents. Provides detailed biographical information that benefits and appeals to a wide audience Includes not only praise for Jobs but criticism to offer a balanced portrait Incorporates information from Jobs's speeches and writings Includes charts and graphs related to home computing and Apple in comparison to competitors

Blockchain Technology Revolution in Business Explained - Why You Need to Start Investing in Blockchain and Cryptocurrencies for... Blockchain Technology Revolution in Business Explained - Why You Need to Start Investing in Blockchain and Cryptocurrencies for your Business Right NOW (Hardcover)
Bob Mather
R839 Discovery Miles 8 390 Ships in 10 - 15 working days
Internship Mastery - The Technology Student's Guide to Crushing Your Internship and Launching Your Career (Hardcover):... Internship Mastery - The Technology Student's Guide to Crushing Your Internship and Launching Your Career (Hardcover)
Ryan D Glick
R715 R634 Discovery Miles 6 340 Save R81 (11%) Ships in 10 - 15 working days
Changing Channels - From Just The Facts To Outrageous Opinions (Hardcover): Judith Bishop Changing Channels - From Just The Facts To Outrageous Opinions (Hardcover)
Judith Bishop
R718 R637 Discovery Miles 6 370 Save R81 (11%) Ships in 10 - 15 working days
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