'Essential for any leader in any industry' - Kim Scott, bestselling
author of Radical Candor Working Backwards gives an insider's
account of Amazon's approach to culture, leadership and best
practices from two long-time, top-level Amazon executives. Colin
Bryar and Bill Carr joined Amazon in the late 90s. Their time at
the company covered a period of unmatched innovation that brought
products and services - including Kindle, Amazon Prime, Amazon Echo
and Alexa, and Amazon Web Services - to life. Through the story of
these innovations they reveal the principles and practices that
drive Amazon's success. Through their wealth of experience they
offer unprecedented access to the 'Amazon way' as it was refined,
articulated and proven to be repeatable, scalable and adaptable.
Working Backwards shows how success is not achieved by the genius
of any single leader, but rather through commitment to and
execution of a set of well-defined, rigorously executed principles
and practices that you can apply at your own company, no matter the
size. 'Working Backwards should be read by anyone interested in the
real thing - the principles, processes and practices of
twenty-first-century management and leadership' - Forbes 'Gives us
the story as it developed at the time - and that is probably worth
the cover price of the book in itself' - Financial Times
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