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Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R3,368
Discovery Miles 33 680
Repayment Terms: R316 pm x 12*
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Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Paperback,...

Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Paperback, Softcover reprint of the original 1st ed. 2016)

Zvezdan Vukanovic

Series: Media Business and Innovation

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Loot Price R3,368 Discovery Miles 33 680 | Repayment Terms: R316 pm x 12*

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This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Media Business and Innovation
Release date: May 2018
First published: 2016
Authors: Zvezdan Vukanovic
Dimensions: 235 x 155 x 12mm (L x W x T)
Format: Paperback
Pages: 202
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-80828-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN: 3-319-80828-1
Barcode: 9783319808284

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