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Books > Computing & IT > Internet > General
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization.
A disappearance Ewan Stokes disappeared after a football match 15 years ago. No one knows where he went - or why - but every year on the anniversary of his disappearance, random mysterious sightings are reported across Europe. A cult following An online cult following has grown up around the mystery, sharing tips and sightings. Rumour has it that 'Stokesy' is coming back. And he wants revenge. Riled by the prospect of his return, unrest grows. His followers blame his ex-girlfriend, Maisie, for his disappearance and they want her to pay. A woman in danger As the 15th anniversary of Stokesy's disappearance approaches, there are more sightings, followed by apparently random acts of violence. The campaign of intimidation against Maisie grows. Frightened, she reaches out to the police but she has long been the victim of the cult's anger and her pleas for help have gone unheeded for years. A psychologist with a special gift Dr Cora Lael is brought in to help DS Minshull and South Suffolk CID before the situation gets out of hand. Can her special intuition unlock the key to Stokesy's disappearance, save Maisie and stop Stokesy wreaking his revenge?
Online churches are Internet-based Christian communities, pursuing worship, discussion, friendship, support, proselytization, and other key religious goals through computer-mediated communication. The first examples appeared in the mid-1980s, but this genre of online activity has been revolutionized over the last decade by considerable institutional investment and the rise of new low-cost social media platforms. Hundreds of thousands of people are now involved with online congregations, generating new kinds of ritual, leadership, and community as well as new networks of global influence. Creating Church Online is the first large-scale sociological investigation of this area, offering a significant and timely advance in the study of religion, media, and culture. Five ethnographic case studies are presented, based primarily in the UK, USA, and Australasia, providing levels of detail, scope, and variety previously unexplored by researchers in this field. Comparative analysis of these case studies demonstrates the emergence of intriguing new hybrids of digital, local, and institutional religion, reflecting major shifts in contemporary patterns of religious commitment. Author Tim Hutchings constructs a rich account of the culture and practice of five online churches, emphasizing worship, leadership, and community and the relationship between online and everyday life. Through such in-depth analysis, this book explores the significance and impact of online churchgoing in the religious and social lives of participants, as well as the relationship between online and everyday life, in search of a new theoretical framework to map religious users engagement with new media."
This book examines the 'new' areas of telecommunications technology, focusing particularly on fixed data communications (including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach is used as a conceptual framework for the analysis of the telecommunications sector, in terms of equipment, access and content. The authors consider the emergence and expansion of new technologies and explore how the sectoral system of innovation is evolving and how previously independent systems are now converging. In particular, they address the question of equipment production and the provision of intangible service products such as internet access and content. By addressing the production of both goods and services, they highlight the critical interdependence of service innovations and manufacturing innovations. Some of the specific topics discussed within the book include: * the challenges for Europe of fixed data communications * second and third generation mobile telecommunications systems * data communication via satellite and television subsystems * the dynamics and trends of the internet services industry * policy implications for the future of the telecommunications sectoral system of innovation. The book is a comprehensive theoretical, empirical and policy oriented account of the emergence and evolution of the sectoral system of innovation of the internet and mobile telecommunications. It will be an invaluable source of reference for academic researchers and policymakers in the fields of macroeconomics, industrial economics and innovation, as well as consultants and firms operating in the communications industry.
From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession. Here, an academic and practitioner team up to consider how new and old media technologies mix with combustible politics to determine, in real time, the shape of the emerging political order. Our political moment shares with other realigning periods the sense that political parties are failing to address the public interest. In an era defined by the collapse of the political center, extreme income inequality, rapidly changing demography, and new methods of communicating and organizing, a second-generation online progressive movement fueled by email and social media is coming into its own. In this highly readable text, the authors - one a scholar of Internet politics, the other a leading voice of the first generation netroots - draw on unique data and on-the-ground experience to answer key questions at the core of our tumultuous politics: How has Internet activism changed in form and function? How have the left and right changed with it? How does this affect American political power?
In this companion, a diverse, international and interdisciplinary group of contributors and editors examine the rapidly expanding, far-reaching field of mobile media as it intersects with art across a range of spaces-theoretical, practical and conceptual. As a vehicle for-and of-the everyday, mobile media is recalibrating the relationship between art and digital networked media, and reshaping how creative practices such as writing, photography, video art and filmmaking are being conceptualized and practised. In exploring these innovations, The Routledge Companion to Mobile Media Art pulls together comprehensive, culturally nuanced and interdisciplinary approaches; considerations of broader media ecologies and histories and political, social and cultural dynamics; and critical and considered perspectives on the intersections between mobile media and art. This book is the definitive publication for researchers, artists and students interested in comprehending all the various aspects of mobile media art, covering digital media and culture, internet studies, games studies, anthropology, sociology, geography, media and communication, cultural studies and design.
2014 International Conference on Multimedia, Communication and Computing Application (MCCA2014), Xiamen, China, Oct 16-17, 2014, provided a forum for experts and scholars of excellence from all over the world to present their latest work in the area of multimedia, communication and computing applications. In recent years, the multimedia technology has experienced rapid developments and applications are widely used in both our daily life and industrial manufacturing, such as games, education, entertainment, stocks and bonds, financial transactions, architectural design, communication etc. MCCA2014 received a large number of papers of which ninety-three papers were accepted for publicationg. These articles were divided into different sections: multimedia processing, communication systems, artificial intelligence and application.
This book provides an in-depth comparative analysis of inequality and the stratification of the digital sphere. Grounded in classical sociological theories of inequality, as well as empirical evidence, this book defines 'the digital divide' as the unequal access and utility of internet communications technologies and explores how it has the potential to replicate existing social inequalities, as well as create new forms of stratification. The Digital Divide examines how various demographic and socio-economic factors including income, education, age and gender, as well as infrastructure, products and services affect how the internet is used and accessed. Comprised of six parts, the first section examines theories of the digital divide, and then looks in turn at: Highly developed nations and regions (including the USA, the EU and Japan); Emerging large powers (Brazil, China, India, Russia); Eastern European countries (Estonia, Romania, Serbia); Arab and Middle Eastern nations (Egypt, Iran, Israel); Under-studied areas (East and Central Asia, Latin America, and sub-Saharan Africa). Providing an interwoven analysis of the international inequalities in internet usage and access, this important work offers a comprehensive approach to studying the digital divide around the globe. It is an important resource for academic and students in sociology, social policy, communication studies, media studies and all those interested in the questions and issues around social inequality.
Unique selling point: Exploration of the societal and ethical issues surrounding the use and development of digital technology Core audience: IT managers and executives; academic researchers; students of IT Place in the market: Professional title with appeal to academics and students
A new kind of manifesto for the working woman, with practical guidance on building wealth as well as inspiration for harnessing the freedom and power that comes from a breadwinning mindset. Women are now their household's main breadwinner in one-in-four households in the UK. And yet, the majority of women still aren't being brought up to think like breadwinners. In fact, they're actually discouraged – by institutional bias and subconscious beliefs – from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. The result is that women earn less, owe more, and have significantly less money saved and invested for the future than men do. And if women do end up the main breadwinners, they've been conditioned to feel reluctant and unprepared to manage the role. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner by dismantling the narrative that women don't – and shouldn't – take full financial responsibility to create the lives they want. Featuring a wide variety of case studies from women at all stages of their careers and financial lives, Barrett shares the secrets of women who already think like breadwinners. Barrett reveals not only the importance of women building their own wealth, but also the freedom and power that comes with it.
This book takes a multidisciplinary approach to the question of esports and their role in society A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture
This book provides basic knowledge of the programming and interfacing of devices with IoT modem and programming. The aim is to explain the basic steps to understand the IoT and its application in agriculture field. It will serve be a reference book for postgraduate and undergraduate Engineering students. Students from Electronics, Electrical, Mechatronics, Robotics, Mechanical, Computer science can use the book for their projects and research. This book is based entirely on the practical experience of the authors while undergoing projects with the students and industries. This book is co-published with NIPA. Taylor and Francis does not sell or distribute its print and electronic editions in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
Working with the Web Audio API is the definitive and instructive guide to understanding and using the Web Audio API. The Web Audio API provides a powerful and versatile system for controlling audio on the Web. It allows developers to generate sounds, select sources, add effects, create visualizations and render audio scenes in an immersive environment. This book covers all essential features, with easy to implement code examples for every aspect. All the theory behind it is explained, so that one can understand the design choices as well as the core audio processing concepts. Advanced concepts are also covered, so that the reader will gain the skills to build complex audio applications running in the browser. Aimed at a wide audience of potential students, researchers and coders, this is a comprehensive guide to the functionality of this industry-standard tool for creating audio applications for the web.
'We need more warriors like Carrie' TARANA BURKE, founder of the MeToo movement 'In the age of doxxing, revenge porn, and misogynist trolls, this book is required reading' ESQUIRE Nobody's Victim is an unflinching look at a hidden world most people don't know exists-one of stalking, blackmail, and sexual violence, online and off-and the incredible story of how one lawyer, determined to fight back, turned her own hell into a revolution. Nobody's Victim invites readers to join Carrie Goldberg on the front lines of the war against sexual violence and privacy violations as her law firm sues the hell out of tech companies, schools, and sexual predators. Her battleground is the courtroom; her crusade is to transform clients from victims into warriors. In gripping detail, Carrie shares the diabolical ways her clients are attacked and how she, through her unique combination of relentless advocacy, badass risk-taking, and unique client-empowerment, pursues justice for them all. There is the ex-boyfriend who made fake bomb threats in a client's name, causing a national panic; the girl who was sexually assaulted on school grounds and then suspended when she reported the attack; and the guy who used a dating app to send more than 1,200 men to his ex's home and office for sex. Carrie also shares her own shattering story about why she began her work and became the lawyer she needed. Riveting and essential, Nobody's Victim is a bold and timely analysis of victim protection in the era of the Internet. This book is an urgent warning of a coming crisis, a predictor of imminent danger, and a weapon to take back control and protect ourselves-both online and off. 'A rallying cry for privacy justice . . . chilling . . . take-no-prisoners and warmly gregarious' New York Times *Perfect for fans of She Said by Jodi Kantor and Megan Twohey, The Whisper Network by Chandler Baker and The Good Fight*
- Provides both students and artists with a practice-orientated guide to socially engaged art practices in the twenty-first century. - Features first-hand insight into the individual processes and methodologies of twenty-eight established artists including: Kim Abeles, Christopher Blay, Joseph DeLappe, Mary Beth Heffernan, Chris Johnson, Rebekah Modrak, Praba Pilar, Tabita Rezaire, Sylvain Souklaye, and collaborators Victoria Vesna and Siddharth Ramakrishnan. - Demonstrates a range of creative projects that engage different forms of technologies for readers interested in making the social turn in their artistic practice, and offers creative prompts that readers can respond to in their own practices.
The year 1997 found the members of the OCLC (Online Computer Library Center) cooperative in an expansive mood. More than 1,000 library leaders attended the OCLC President's Luncheon in San Francisco, where they celebrated OCLC's 30th anniversary. There were more than 25,000 libraries participating in the cooperative, including nearly 3,000 libraries in 62 countries outside the U.S., and the WorldCat database contained more than 37 million bibliographic records. Over the next ten years, the global digital library would indeed emerge, but in a form that few could have predicted. Against a backdrop of continuous technological change and the rapid growth of the Internet, the OCLC cooperative's WorldCat database continued to grow and was a central theme of the past decade. As the chapters in this book show, OCLC's chartered objectives of furthering access to the world's information and reducing the rate of rising library costs continue to resonate among libraries and librarians, as the OCLC cooperative enters its fifth decade. This book was published as a special issue of the Journal of Library Administration.
Internet gambling is a rapidly growing phenomenon, which has profound social, psychological, economic, political, and policy implications. Until recently, Internet gambling has been understudied by the research community, but now a growing body of literature is emerging, on all aspects of Internet gambling and its attendant implications. As jurisdictions around the world grapple to understand the best way to respond to Internet gambling from a commercial, regulatory, and social perspective, scholarly studies of Internet gambling are becoming an ever more crucial resource. The Handbook of Internet Gambling consolidates this emerging body of literature into a single reference volume. Its twenty chapters comprise groundbreaking contributions from the world s leading authorities in the commercial, clinical, political and social aspects of Internet gambling. It is sure to be a foundational resource for academics, students, regulators, politicians, policy makers, commercial providers, and health care professionals who have an interest in understanding the history, dynamics, and impacts of Internet gambling in a global context.
Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.
The rapid advancement of semantic web technologies, along with the fact that they are at various levels of maturity, has left many practitioners confused about the current state of these technologies. Focusing on the most mature technologies, Applied Semantic Web Technologies integrates theory with case studies to illustrate the history, current state, and future direction of the semantic web. It maintains an emphasis on real-world applications and examines the technical and practical issues related to the use of semantic technologies in intelligent information management. The book starts with an introduction to the fundamentals-reviewing ontology basics, ontology languages, and research related to ontology alignment, mediation, and mapping. Next, it covers ontology engineering issues and presents a collaborative ontology engineering tool that is an extension of the Semantic MediaWiki. Unveiling a novel approach to data and knowledge engineering, the text: Introduces cutting-edge taxonomy-aware algorithms Examines semantics-based service composition in transport logistics Offers ontology alignment tools that use information visualization techniques Explains how to enrich the representation of entity semantics in an ontology Addresses challenges in tackling the content creation bottleneck Using case studies, the book provides authoritative insights and highlights valuable lessons learned by the authors-information systems veterans with decades of experience. They explain how to create social ontologies and present examples of the application of semantic technologies in building automation, logistics, ontology-driven business process intelligence, decision making, and energy efficiency in smart homes.
Virtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communicationmay attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.
The year 1997 found the members of the OCLC (Online Computer Library Center) cooperative in an expansive mood. More than 1,000 library leaders attended the OCLC President's Luncheon in San Francisco, where they celebrated OCLC's 30th anniversary. There were more than 25,000 libraries participating in the cooperative, including nearly 3,000 libraries in 62 countries outside the U.S., and the WorldCat database contained more than 37 million bibliographic records. Over the next ten years, the global digital library would indeed emerge, but in a form that few could have predicted. Against a backdrop of continuous technological change and the rapid growth of the Internet, the OCLC cooperative's WorldCat database continued to grow and was a central theme of the past decade. As the chapters in this book show, OCLC's chartered objectives of furthering access to the world's information and reducing the rate of rising library costs continue to resonate among libraries and librarians, as the OCLC cooperative enters its fifth decade. This book was published as a special issue of the Journal of Library Administration.
This new volume looks at the electrifying world of blockchain technology and how it has been revolutionizing the Internet of Things and cyber-physical systems. Aimed primarily at business users and developers who are considering blockchain-based projects, the volume provides a comprehensive introduction to the theoretical and practical aspects of blockchain technology. It presents a selection of chapters on topics that cover new information on blockchain and bitcoin security, IoT security threats and attacks, privacy issues, fault-tolerance mechanisms, and more. Some major software packages are discussed, and it also addresses the legal issues currently affecting the field. The information presented here is relevant to current and future problems relating to blockchain technology and will provide the tools to build efficient decentralized applications. Blockchain technology and the IoT can profoundly change how the world-and businesses-work, and this book provides a window into the current world of blockchain. No longer limited to just Bitcoin, blockchain technology has spread into many sectors and into a significant number of different technologies.
The Internet of Things (IoT) is an interconnection of several devices, networks, technologies, and human resources to achieve a common goal. A variety of IoT-based applications are being used in different sectors and have succeeded in providing huge benefits to the users. As a revolution, IoT overtook the entire global landscape with its presence in almost every sector, including smart cities, smart grid, intelligent transportation, healthcare, education, and so on. This technological revolution also moved to the machines, converting them into intelligent computers that can make real-time decisions and communicate with each other, forming an Internet of Systems/Machines. The use of secure light-weight protocols will help us in developing environment-friendly and energy-efficient IoT systems. IoT is an emerging and recent area of research, adopted for many applications, and there is a need to investigate further challenges in all aspects of it. This book will provide information on fundamentals, architectures, communication protocols, use of AI, existing applications, and emerging research trends in IoT. It follows a theoretical approach to describe the fundamentals for beginners as well as a practical approach with the implementation of case studies for intermediate and advanced readers. The book will be beneficial for academicians, researchers, developers, and engineers who work in or are interested in fields related to IoT. This book serves as a reference for graduate and postgraduate courses in computer science, computer engineering, and information technology streams. |
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