Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

Updates content and introduces topics such as business changes and outsourcing. Addresses new cyber security risks such as IoT and Distributed Networks (i.e., blockchain). Covers strategy based on the OODA loop in the cycle. Demonstrates application of the concepts through short case studies of real-world incidents chronologically delineating related events. Discusses certifications and reference manuals in cyber security and digital forensics. Includes an entire chapter on tools used by professionals in the field.

This title presents a comprehensive guide to the top book bloggers on the Internet, and asks: who are these people, what are they writing about and why?

The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money? In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it. Key features for the second edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages. New chapters on YouTube influencers and on-demand subscription television. Each chapter has media literacy sidebars, sample assignments, and activities. Updates to the companion website additional materials for students and instructors Thoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Features Students learn about the three major driving forces behind e-commerce - business development and strategy, technological innovations, and social controversies and impacts - and how they relate to chapter concepts. Coverage of e-commerce infrastructure includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT wearable computing devices. Projects and review questions in each chapter ask learners to demonstrate comprehension of chapter concepts and apply higher-level evaluation skills to management problem-solving. New to this edition Opening, closing, 'Insight On,' and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses. The impact of the Covid-19 pandemic on e-commerce is reflected throughout, with special attention paid to the pandemic's effect on the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon. Data, figures, and tables have been updated through October 2020 with the latest marketing and business intelligence available from a range of industry and government sources. Up-to-date discussion of security threats includes the recent cyber-attack on Iran's nuclear facilities, malvertising, ransomware attacks, Covid-related phishing scams, and zoombombing. New technologies and protocols for enhanced security are also addressed. A thorough examination of current privacy issues includes contract tracing apps and the tension between privacy and public health, the recent invalidation of the Privacy Shield, the most recent privacy-related challenges for Facebook, and evolving privacy issues with location-based proximity marketing. Current issues in social networks includes a discussion of TikTok, MeWe, the impact of the pandemic on usage, social networks 'fails' and issues, the continuing controversy over Facebook algorithms, and the decline of online auctions. A section on careers in e-commerce at the end of each chapter examines job postings from online companies for entry-level positions and helps students use knowledge gained from the text to answer interview questions. Web resources available at E-commerce2021.com include author-supplied projects, exercises, and tutorials; information on building a business plan and revenue models; and essays on careers in e-commerce.

Geographic Information has an important role to play in linking and combining datasets through shared location, but the potential is still far from fully realized because the data is not well organized and the technology to aid this process has not been available. Developments in the Semantic Web and Linked Data, however, are making it possible to integrate data based on Geographic Information in a way that is more accessible to users. Drawing on the industry experience of a geographer and a computer scientist, Linked Data: A Geographic Perspective is a practical guide to implementing Geographic Information as Linked Data. Combine Geographic Information from Multiple Sources Using Linked Data After an introduction to the building blocks of Geographic Information, the Semantic Web, and Linked Data, the book explores how Geographic Information can become part of the Semantic Web as Linked Data. In easy-to-understand terms, the authors explain the complexities of modeling Geographic Information using Semantic Web technologies and publishing it as Linked Data. They review the software tools currently available for publishing and modeling Linked Data and provide a framework to help you evaluate new tools in a rapidly developing market. They also give an overview of the important languages and syntaxes you will need to master. Throughout, extensive examples demonstrate why and how you can use ontologies and Linked Data to manipulate and integrate real-world Geographic Information data from multiple sources. A Practical, Readable Guide for Geographers, Software Engineers, and Laypersons A coherent, readable introduction to a complex subject, this book supplies the durable knowledge and insight you need to think about Geographic Information through the lens of the Semantic Web. It provides a window to Linked Data for geographers, as well as a geographic perspective for so

Develop the skills you need to compete successfully in today's high-tech workforce with Carey's NEW PERSPECTIVES ON HTML5 AND CSS3: COMPREHENSIVE, 8E and MindTap digital resources. You learn fundamental design concepts as you build websites based on real-world case scenarios. Specially designed activities help you strengthen your logic, design, troubleshooting and creativity. The projects you complete can even become part of your professional portfolio. You progress from hands-on labs focused on code snippets and debugging to completing assessments and a capstone project. Short Coding Challenges check your understanding of key concepts, while Debugging Challenges teach you how to fix syntax errors in an existing web page. In addition, MindTap's educational integrated development environment (IDE) provides immediate feedback with tutorials, based on realistic case problems, that help you refine problem-solving skills as you develop websites in a professional environment.

Ubiquitous and pervasive technologies such as RFID and smart computing promise a world of networked and interconnected devices. Everything from tires to toothbrushes could soon be in communications range, heralding the dawn of an era in which today's Internet of People gives way to tomorrow's Internet of Things - where billions of objects will have the ability to report their location, identity, and history over wireless connections. Connectivity and Communication - Anything, Anywhere, and Anytime An examination of the exciting expansion period in this research, The Internet of Things: From RFID to the Next-Generation Pervasive Networked Systems provides comprehensive, technical, and practical deploying policy guidance that covers fundamentals and recent advances in pervasive networked systems. The book addresses the conceptual and technical issues that influence the technology roadmap and gives an in-depth introduction to the Internet of Things and its effect on businesses and individuals. Discussing case studies, experience reports, and best practice, it contains information on emerging technologies, market opportunities, and policy implications. Practical Guidance and Balanced Coverage The first book of its kind to address major new technological developments and define the Internet of Things, this text provides balanced coverage of theory and practical issues. Reflecting research trends and industry needs, itis a comprehensive technical and practical guide to recent advances in pervasive networked systems.

Intellectual property owners must continually exploit new ways of reproducing, distributing, and marketing their products. However, the threat of piracy looms as a major problem with digital distribution and storage technologies. Multimedia Encryption and Authentication Techniques and Applications covers current and future trends in the design of modern systems that use encryption and authentication to protect multimedia content. Containing the works of contributing authors who are worldwide experts in their fields, this volume is intended for researchers and practitioners, as well as for those who want a broad understanding of multimedia security. In the wake of the explosive growth of digital entertainment and Internet applications, this book is a definitive resource for scientists, researchers, programmers, engineers, business managers, entrepreneurs, and investors. Features Describes and evaluates the state of the art in multimedia encryption and authentication techniques and related technologies, architectures, standards, and applications Includes advanced topics, such as chaotic encryption techniques for digital images and video, as well as streaming media encryption Focuses on digital rights management issues for video and for consumer devices Covers key management and protection for IP multimedia, digital media fingerprinting, and signature-based media authentication

A rapidly growing number of services and applications along with a dramatic shift in users' consumption models have made media networks an area of increasing importance. Do you know all that you need to know? Supplying you with a clear understanding of the technical and deployment challenges, Media Networks: Architectures, Applications, and Standards covers media networks basics, architectures, protocols, standards, specifications, advanced audiovisual and multimedia services, and future directions. Focusing on video and audio-visual services, it provides wide-scale reference on media networks and the audiovisual domain. The book investigates the different network architectures along with their related protocols and standards. It examines the different digital TV technologies as well as their deployment architectures. Illustrating the role of network operators, service providers, content providers, and manufacturers, this timely reference is divided into three parts: Presents digital TV technologies, including Open IPTV, Mobile TV, 3D video, and content delivery networks Covers media content delivery and quality of experience (QoE) Examines user-centricity and immersive technologies that take into account advanced services personalization, immersive technologies architectures and applications, e-health, and societal challenges The book considers emerging media content delivery architectures including Future Internet, CDN (Content Delivery Networks) architectures and Content Centric Networks (CCN) approaches, while examining the technical challenges and standardization efforts related to such issues. It presents the Quality of Experience (QoE) in Future Internet/ Next Generation Mobile Networks and also covers the management of media (audio/video) information in Future Internet, including transport protocols and compression technologies. The book concludes by describing pressing s

Aggressively being adopted by organizations in all markets, service-oriented architecture (SOA) is a framework enabling business process improvement for gaining competitive advantage. Service-Oriented Architecture:SOA Strategy, Methodology, and Technology guides you through the challenges of deploying SOA. It demonstrates conclusively that strategy and methodology are the keys to implementing SOA and provides the methodology needed for SOA success. The book examines the role of both non-agile and agile project management techniques for deploying SOA. Its methodology applies frameworks of governance, communications, product realization, project management, architecture, data management, service management, human resource management and post implementation processes. Filled with case studies, the book shows the methodology in action. This reference benefits business managers, business analysts, and technology project managers who are serious about adopting SOA as a long-term strategy. It is also benefits those new to business process management, enterprise architecture, and information systems and need to understand SOA, its business drivers, and its methodology.

Even though the semantic Web is a relatively new and dynamic area of research, a whole suite of components, standards, and tools have already been developed around it. Using a concrete approach, Introduction to the Semantic Web and Semantic Web Services builds a firm foundation in the concept of the semantic Web, its principal technologies, its real-world applications, and its relevant coding examples. This introductory yet comprehensive book covers every facet of this exciting technology. After an introduction to the semantic Web concept, it discusses its major technical enablers and the relationships among these components. The author then presents several applications of the semantic Web, including Swoogle, FOAF, and a detailed design of a semantic Web search engine. The book concludes with discussions on how to add semantics to traditional Web service descriptions and how to develop a search engine for semantic Web services. Covering the building blocks of an advanced Web technology, this practical resource equips you with the tools to further explore the world of the semantic Web on your own.

Scalable and Secure Internet Services and Architecture provides an in-depth analysis of many key scaling technologies. Topics include: server clusters and load balancing; QoS-aware resource management; server capacity planning; Web caching and prefetching; P2P overlay network; mobile code and security; and mobility support for adaptive grid computing. The author discusses each topic by first defining a problem, then reviewing current representative approaches for solving it. He then describes in detail the underlying principles of the technologies and the application of these principles, along with balanced coverage of concepts and engineering trade-offs. The book demonstrates the effectiveness of the technologies via rigorous mathematical modeling and analysis, simulation, and practical implementations. It blends technologies in a unified framework for scalable and secure Internet services, delivering a systematic treatment based upon the author's cutting-edge research experience. This volume describes in breadth and depth advanced scaling technologies that support media streaming, e-commerce, grid computing, personalized content delivery, distributed file sharing, network management, and other Internet applications.

There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion--sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless--Amazon now sells products in more than 40 categories and is the web's number one retailer with more than 81 million customers. As the authors of the popular book "eBay PowerSeller Secrets," Debra and Brad Schepp are experts at making big money selling products on the web. Now, in" Amazon Top Seller Secrets," they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: - navigate the Amazon marketplace - set the right price for merchandise - drive more traffic to their product pages - achieve consistently high feedback ratings - become an Amazon Pro Merchant - open more than one Amazon WebStore - source the best products - and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.

Since the launch of Bitcoin in 2009 several hundred different 'cryptocurrencies' have been developed and become accepted for a wide variety of transactions in leading online commercial marketplaces and the 'sharing economy', as well as by more traditional retailers, manufacturers, and even by charities and political parties. Bitcoin and its competitors have also garnered attention for their wildly fluctuating values as well as implication in international money laundering, Ponzi schemes and online trade in illicit goods and services across borders. These and other controversies surrounding cryptocurrencies have induced varying governance responses by central banks, government ministries, international organizations, and industry regulators worldwide. Besides formal attempts to ban Bitcoin, there have been multifaceted efforts to incorporate elements of blockchains, the peer-to-peer technology underlying cryptocurrencies, in the wider exchange, recording, and broadcasting of digital transactions. Blockchains are being mobilized to support and extend an array of governance activities. The novelty and breadth of growing blockchain-based activities have fuelled both utopian promises and dystopian fears regarding applications of the emergent technology to Bitcoin and beyond. This volume brings scholars of anthropology, economics, Science and Technology Studies, and sociology together with GPE scholars in assessing the actual implications posed by Bitcoin and blockchains for contemporary global governance. Its interdisciplinary contributions provide academics, policymakers, industry practitioners and the general public with more nuanced understandings of technological change in the changing character of governance within and across the borders of nation-states.

There was a time in the not-too-distant past when large companies and powerful governments reigned supreme over the little guy. But new technologies are empowering individuals like never before, and the Davids of the world-the amateur journalists, musicians, and small businessmen and women-are suddenly making a huge economic and social impact.

In Army of Davids, author Glenn Reynolds, the man behind the immensely popular Instapundit.com, provides an in-depth, big-picture point-of-view for a world where the small guys matter more and more. Reynolds explores the birth and growth of the individual's surprisingly strong influence in: arts and entertainment, anti-terrorism, nanotech and space research, and much more.

The balance of power between the individual and the organization is finally evening out. And it's high time the Goliaths of the world pay attention, because, as this book proves, an army of Davids is on the rise.

"George Orwell feared that technology would enable dictators to enslave the masses. Glenn Reynolds shows that technology can empower individuals to determine their own futures and to defeat those who would enslave us. This is a book of profound importance-and also a darn good read."
-MICHAEL BARONE, senior writer at U.S. News & World Report and author of Hard America, Soft America

"Blogger extraordinaire Glenn Reynolds shows how average Americans can use new technologies to overcome the twin demons of corporate greed and incompetent government. Reynolds is a compelling evangelist for the power of the individual to change our world."
-ARIANNA HUFFINGTON, author of Pigs at the Trough and Fanatics and Fools

"A smart, fun tour of a major social andeconomic trend. From home-brewed beer to blogging, Glenn Reynolds is an engaging, uniquely qualified guide to the do-it-yourself movements transforming business, politics, and media."
-VIRGINIA POSTREL, Forbes columnist and author of The Future and its Enemies and The Substance of Style

"A student in her dorm room now commands the resources of a multi-million dollar music recording or movie editing studio of not so many years ago. The tools of creativity have been democratized and the tools of production are not far behind (Karl Marx take note). Glenn Reynolds's beguiling new book tells the insightful story of how an 'army of Davids' is inheriting the Earth, leaving a trail of obsolete business models not to mention cultural, economic, and political institutions in its wake."
-RAY KURZWEIL, scientist, inventor, and author of several books including The Singularity is Near

'Must-read, ' 'gotta have, ' 'culture-changing' . . . I am suspicious of blurbs with such overused plugs. But Glenn Reynolds's An Army of Davids is in fact a must-read new book that you gotta have if you are going to understand the culture-changing forces that are unleashed and at work across the globe.
-HUGH HEWITT, syndicated talk radio host and author of Blog and Painting the Map Red

"Glenn Reynolds has written an essential book for understanding how technology and markets are creating a bottom-up shift in power to ordinary people that is changing business, government, and our world. Packed with fresh ideas and adorned with graceful prose, An Army of Davids is a masterpiece."
-JOE TRIPPI, author of The Revolution Will Not Be Televised

"I cannot think of a better book for the average reader tounderstand just how the Web and other digital technologies are reversing the polarities of modern society-restoring many features of daily life lost with the Industrial Revolution, while at the same time inventing powerful new cultural institutions. And for those of us who make careers out of watching this transformation, no book to date so well summarizes all of the diverse trends in a single narrative."
-MICHAEL MALONE, "Silicon Insider," ABC News

"Reynolds' highly informative book-a must-read if you want to have some idea of the direction things are taking-is about a lot more than the effect of blogging on Big Media. Its theme is 'the triumph of personal technology over mass technology, ' which is a trend Reynolds believes is only 'going to strengthen over the coming decades.'"
- FRANK WILSON, Philadelphia Inquirer

"Instapundit's book reads fast. . . It's just one big idea after another, like a Hollywood thriller that piles on the plot rather than stopping to tie up the loose ends. . . He's fearless. . ."
-MICKEY KAUS, Kausfiles

"The book covers everything from home-brewing beer to space travel, but all the themes are connected by Glenn's faith in human imagination and creativity. It's a must-read for anyone interested in where technology is taking us."
-JIM MEIGS, Popular Mechanics

"Reynolds comes across as a good-humored, reasonable and even modest fellow, so it is astonishing to realize just how ambitious An Army of Davids really is. A hundred years ago, nobody could accurately explain or predict just where the Industrial Revolution would take us. Now, Reynolds attempts nothing short of explaining and predicting where the Information Revolution will takeus. . . I will make a prediction-in December, when lists of the most important books of the year are drawn up, this one will be near the top."
- JAMES L. MERRINER, Chicago Sun-Times

"Reynolds argues that we are undergoing a sea change. The balance of advantage-in every aspect of society-is shifting from big organizations to small ones. . . Reynolds presents his case with verve and wit."
-ADRIAN WOOLDRIDGE, Wall Street Journal

." . . crisp and readable. . . "
-The Economist

"Glenn Reynolds isn't just the author of An Army of Davids. He's a living, breathing embodiment of the book's attractive and persuasive thesis. . ."
-NICK GILLESPIE, New York Post

* The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background * Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making * Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert

This is the first book to systematically evaluate e-voting from the wider European perspective. It focuses on the European experience, thereby raising key issues at the heart of the social sciences, legal scholarship and technology studies in a penetrating and interdisciplinary manner. It coincides with a crucial juncture for European integration in which the Convention on the Future of Europe and the 2004 Intergovernmental Conference will discuss measures to further democratize the EU.

Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society's key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

The Historical Web and Digital Humanities fosters discussions between the Digital Humanities and web archive studies by focussing on one of the largest entities of the web, namely national and transnational web domains such as the British, French, or European web. With a view to investigating whether, and how, web studies and web historiography can inform and contribute to the Digital Humanities, this volume contains a number of case studies and methodological and theoretical discussions that both illustrate the potential of studying the web, in this case national web domains, and provide an insight into the challenges associated with doing so. Commentary on and possible solutions to these challenges are debated within the chapters and each one contributes in its own way to a web history in the making that acknowledges the specificities of the archived web. The Historical Web and Digital Humanities will be essential reading for those with an interest in how the past of the web can be studied, as well as how Big Data approaches can be applied to the archived web. As a result, this volume will appeal to academics and students working and studying in the fields of Digital Humanities, internet and media studies, history, cultural studies, and communication.

Cogs, cranks, wheels, plates, chains, springs and pistons - a nightmare for animators. This book shows 3D artists how to create, setup, control and automate movements for complex and technically challenging mechanical structures all while working on a super-detailed steampunk train! This book will specifically implement current industry trends and techniques for animated mechanical structures. We will be using Autodesk 3ds Max only, with no plugins and no additional software required. Readers will close out this book with a completed steampunk train for their portfolios and practical knowledge to combat other tricky hard-surface rigging and animation challenges. Key Features This is the only book available for mechanical setups in Autodesk 3ds Max. Although 3ds Max specific, the techniques and foundations will work for any 3D application. By following the step-by-step guides in this book, you can finish and complete a portfolio-ready steampunk train. Each chapter will include an introduction and a summary, giving significance to the start and end of each section where readers can rest! Boxed step-by-step guides will be used for the creation of technical setups in 3ds Max. A "Memory Refresh" section is included in each chapter, this gives short and quick reminders for the stages needed to complete the chapter setup - helpful as a reference guide for those that have already read the book and just need a reminder, saving them time as they won't have to re-read the whole thing!

Kennen Sie sich schon ein wenig mit WordPress aus und wollen Sie jetzt tiefer einsteigen? Dann sind Sie hier richtig. Lisa Sabin-Wilson zeigt Ihnen, wie Sie sich eine maA geschneiderte und A1/4berzeugende Website bauen: WAhlen Sie Themes, Farben und Schriften nach den Kriterien der Profis. VerAndern Sie die Themes mithilfe von CSS und HTML nach Ihren WA1/4nschen. Lernen Sie geeignete Plug-ins fA1/4r Onlineshops, Fotogalerien und Webformulare kennen. Egal ob Sie Ihre vorhandene Website aufmotzen oder eine brandneue gestalten wollen, hier finden Sie alles, was Sie brauchen.