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Citizen Perceptions of the European Union - The Impact of the Eu Web Site (Hardcover, New)
Loot Price: R3,727
Discovery Miles 37 270
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Citizen Perceptions of the European Union - The Impact of the Eu Web Site (Hardcover, New)
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This book examines user perceptions of European Union institutions
and compares them to perceptions communicators within these
institutions have of their users. Analysing the images both sides
have through their interaction on the EUROPA website
(www.europa.eu) helps to to show where communicator intentions and
user perceptions do or do not overlap. The timeliness of this issue
could not be more striking than in the current internal and
external debates surrounding the EU (e.g., the "No" votes on the
common constitution). With this in mind, every possible way of
interaction should be reconsidered, in order for citizens to get
more involved and feel more connected. Next to mass media, the
Internet plays an increasingly important role in people's lives.
Even though the Internet may not currently be a dominant source of
information about the RU relative to other mass media outlets, it
continues to increase in importance as part of most people's
everyday life, in particular for the younger generation who turn to
it for information. The main focus of this book is on the
integration of both the user and the communicator perspectives. By
looking at user needs in comparison to the production processes
that determine the information structure of a Web site, the
usability of a Web site is defined. The user experience online in
turn determines the users' perceptions of the institutions and
their attitudes towards the European Union.
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