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Books > Business & Economics > Business & management > E-commerce
The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs
Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, and policies of commerce itself. These include business objects such as bills of lading and contracts; processes such as workflows and trade procedures; and policies covering such problems as contract or procedure validation and strategic behaviour. This book is about theory, formalization, and proof-of-concept implementation of these and related matters. In addition to presenting state-of-the-art results, the book places this work in the context of nearly twenty years of developments in formal modelling for electronic commerce. A comprehensive bibliography and index are provided.
This volume is a collection of selected papers using the framework
of inframarginal analysis of the division of labour held at Monash
University on 6-7 July 2001. This framework, pioneered mainly by
Professor Xiaokai Yang, (with joint researches involving all the
three editors and many of the authors), has been recommended by
Professor James Buchanan (Nobel Laureate in Economics) as the most
important analysis in economics in the world today.
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
A growing number of information providers are now online, and as a
result being able to produce copy that is suitable for an online
readership is of increasing importance. In this text the basic
principles of copywriting are covered, along with more specific
guidance on writing for online sources. The differences between
writing for online and offline are highlighted to enable the reader
to distinguish between the two and consequently write the best form
of copy for the end source.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
As businesses adapt to the realities of the digital world, this book is designed to provide users with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business. While most marketing books emphasize the perspectives and influences of consumers, marketers, and policy makers, this one also includes a discussion of the influence of technology on the nature of the interactions between the other three perspectives. Topics covered include developing business intelligence with online research, building online business models, and implementing business strategy. Addresses the role of the Internet on business-to-business exchanges. For large and small business managers/owners.
The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
Why are jokes funny? Why do we laugh? In "Funny Peculiar, " Mikita
Brottman demurs from recent scholarship that takes laughter-- and
the broader domain of humor and the comical--as a liberating social
force and an endearing aspect of self-expression. For Brottman,
there is nothing funny about laughter, which is less connected to
mirth and feelings of good will than to a nexus of darker emotions:
fear, aggression, shame, anxiety.
Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability. Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.
13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. The conference was sponsored by IFIP TC 6 in cooperation with TC 8 and TC 11. The conference provided a forum for researchers, engineers and interested users in academia, industry, and government to discuss the latest research, cutting-edge practice and upcoming trends in the growing areas of e-Commerce, e-Business, and particularly e-Government. Sophisticated applications as well as the underlying technology that supports such applications were discussed and demonstrated. The conference attracted a wide range of participants representing a significant community of researchers and practitioners from a broad range of countries. The conference was organized along parallel tracks, each track focusing on specific aspects of current research, industry applications, and public administration.
The best Business Web sites at your fingertips24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: bankingcommercial banking, regulators, trade associations, international links business lawstatutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveyslabor statistics, job hunters, career planning e-commercee-business news, statistics, how-to sites, technology sites, business-to-business sites finance and investmentsmarket analysis and commentary, market news, stock screeners, brokers hospitality and tourismlodging and gaming, restaurant and foodservice small business and entrepreneurshipstartup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online.
Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's. It will enable you to develop winning ways with email and to re-claim some of those valuable resources which email consumes.The authors offer solutions to managing email that will help you save time and use email to communicate effectively and send the right message, right first time. These solutions are based on personal preferred patterns of work and management styles. The authors show you how to use email to support you and your team, to become more productive and reduce stress. Case histories are included throughout, to help you understand and apply the contents to you own and your organisation's situation. This book addresses: * how time management and personal effectiveness can be improved through better use of email. * how to develop and implement an email best practice policy for the organization. * how email can be used constructively to support customer relationship management and knowledge management
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of 'big data', has fanned the usages of machine learning techniques and the acceptance of 'Analytics Enabled Decision Making'. This book provides a holistic theoretical perspective combined with the application of such theories by drawing on the experiences of industry professionals and academicians from around the world. The book discusses several paradigms including pattern mining, clustering, classification, and data analysis to name a few. The main objective of this book is to offer insight into the process of decision-making that is accelerated and made more precise with the help of analytics.
Is the Enterprise Information Portal (EIP) knowledge management's
killer app? Leading expert Joseph M. Firestone, the first author to
formulate the idea of the Enterprise Knowledge Portal, breaks new
ground and looks to the future with a practical, but comprehensive
approach to enterprise portals and their relationship to knowledge
management. Providing a clear and novel overview, Firestone tackles
a wide range of topics ranging from functional EIP applications,
estimating costs and benefits of EIPs, variations in EIP technical
architecture, the role of intelligent agents, the nature of
knowledge management, portal product/solution segmentation, portal
product case studies, to the future of the EIP space.
'E-business Implementation' is written as a complete guide to
successful e-business delivery, from both a project management and
a detailed technological perspective.
Many professional fields have been affected by the rapid growth of technology and information. Included in this are the business and management markets as the implementation of e-commerce and cloud computing have caused enterprises to make considerable changes to their practices. With the swift advancement of this technology, professionals need proper research that provides solutions to the various issues that come with data integration and shifting to a technology-driven environment. Cloud Computing Applications and Techniques for E-Commerce is an essential reference source that discusses the implementation of data and cloud technology within the fields of business and information management. Featuring research on topics such as content delivery networks, virtualization, and software resources, this book is ideally designed for managers, educators, administrators, researchers, computer scientists, business practitioners, economists, information analysists, sociologists, and students seeking coverage on the recent advancements of e-commerce using cloud computing techniques.
'e-Business Strategies for Virtual Organizations' enables IT
managers and directors to develop and implement IT strategies and
infrastructures for new models of doing business based on the
Internet. |
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