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Books > Business & Economics > Business & management > E-commerce

The Partnering Imperative - Making Business Partnerships Work (Hardcover): A. Deering The Partnering Imperative - Making Business Partnerships Work (Hardcover)
A. Deering
R1,369 Discovery Miles 13 690 Ships in 10 - 15 working days

There is no shortage of strategic reasons for taking partnering seriously in today’s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail.

This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world.

A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. –Dr Charles Hampden-Turner, Cambridge University, Judge Institute of Management Studies

Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boundaries for some of their critical resources. This book offers clear and practical guidelines for the manager who has to grapple with the multilevel and multicultural complexities of the partnering process. I highly recommend it. –Max Boisot, Snider Center for Entrepreneurial Research, Wharton Business School

Electronic Commerce - Theory and Practice (Hardcover, 2008 ed.): Makoto Yokoo, Takayuki Ito, Minjie Zhang, Juhnyoung Lee,... Electronic Commerce - Theory and Practice (Hardcover, 2008 ed.)
Makoto Yokoo, Takayuki Ito, Minjie Zhang, Juhnyoung Lee, Tokuro Matsuo
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

Always-On Enterprise Information Systems for Modern Organizations (Hardcover): Nijaz Bajgoric Always-On Enterprise Information Systems for Modern Organizations (Hardcover)
Nijaz Bajgoric
R5,314 Discovery Miles 53 140 Ships in 18 - 22 working days

Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Always-On Enterprise Information Systems for Modern Organizations is a critical scholarly resource that examines how EIS implementations support business processes and facilitate this in today's e-business environment. Featuring coverage on a broad range of topics such as customer relations management, supply chain management, and business intelligence, this book is geared towards professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management.

Orchestrating Transformation - How to Deliver Winning Performance with a Connected Approach to Change (Hardcover): Michael... Orchestrating Transformation - How to Deliver Winning Performance with a Connected Approach to Change (Hardcover)
Michael Wade, James Macaulay, Andy Noronha
R738 Discovery Miles 7 380 Ships in 10 - 15 working days
Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google Adwords (Hardcover): Richard Stokes Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google Adwords (Hardcover)
Richard Stokes
R360 Discovery Miles 3 600 Ships in 10 - 15 working days

"Mastering Search Advertising" shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

  • Increase search traffic while simultaneously lowering costs
  • Conduct keyword research
  • Determine the best starting bid prices for new keywords
  • Manage bids without expensive bid management software
  • Launch a new campaign
  • Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com

American CEOs Can do better, we have the technology? - The American high & low intellectual property is at risk for terrorism... American CEOs Can do better, we have the technology? - The American high & low intellectual property is at risk for terrorism from abroad. (Hardcover)
Wayne Holovacs
R630 R570 Discovery Miles 5 700 Save R60 (10%) Ships in 18 - 22 working days

Most CEOs are good, honest and good corporate citizens. But they can do better. Out-sourcing is good...if...it is fair and balanced, but the horror comes when its your turn on the chopping block...

Forty six state governments now Out-source jobs and contracts to foreign countries like India, China, and more...

American HMOs, Insurance companies, banks, and credit card companies are processing your social security information, your medical and financial data with employees oversees where no laws protect you from the sharing and releasing of your personal information.

By the year 2017, $163.1 billion in American wages will have been shifted from America to low-wage countries.

Tens of thousands of high-tech jobs, our "intellectual-property" is being sent overseas.

You, your/our children, the American dream and our middle class way of life is at stake, and what you can do about it...

"American CEOs can do better we have the technology?" DR. Wayne tells you about this threat to our middle-class, the American dream...and how we can stop this non-sense

Behavioral Competencies of Digital Professionals - Understanding the Role of Emotional Intelligence (Hardcover, 1st ed. 2020):... Behavioral Competencies of Digital Professionals - Understanding the Role of Emotional Intelligence (Hardcover, 1st ed. 2020)
Sara Bonesso, Elena Bruni, Fabrizio Gerli
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. It also illustrates the empirical evidence collected through the application of the competency-based methodology to a sample of data scientists and data analysts, the two most in-demand big data jobs in the labor market. The book provides recommendations for the higher education system to offer better designed curricula for entry-level big data professions. It also offers managerial insights in describing how organizations and specifically HR practitioners can benefit from the competency-based approach to overcome the skill shortage that characterizes the demand for big data professional roles and to increase the effectiveness of the selection and recruiting processes.

$100M Offers - How To Make Offers So Good People Feel Stupid Saying No (Paperback): Alex Hormozi $100M Offers - How To Make Offers So Good People Feel Stupid Saying No (Paperback)
Alex Hormozi
R640 Discovery Miles 6 400 Ships in 18 - 22 working days

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real)
c- The Value Flip...so you never get price compared again (that’s a promise)
d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent.

How To Make Your Product So Good, Prospects Find A Way To Pay For It
a- The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever received
b- The Delivery Cube….to make delivering your products and services cost less but provide more
c- The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).

How To Enhance Your Offer So Much, Prospects Buy Without Hesitating
a- The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
b- The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure
c- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more…

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale. If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.

Social Media Marketing - Become an Influencer in Your Space and Build an Evergreen Brand with Endless Leads using Facebook,... Social Media Marketing - Become an Influencer in Your Space and Build an Evergreen Brand with Endless Leads using Facebook, Twitter, YouTube, Pinterest & Instagram to Skyrocket Your Business and Brand (Hardcover)
Income Mastery
R635 R569 Discovery Miles 5 690 Save R66 (10%) Ships in 18 - 22 working days
Advances in Automated Negotiations (Hardcover, 1st ed. 2021): Takayuki Ito, Minjie Zhang, Reyhan Aydogan Advances in Automated Negotiations (Hardcover, 1st ed. 2021)
Takayuki Ito, Minjie Zhang, Reyhan Aydogan
R5,143 Discovery Miles 51 430 Ships in 18 - 22 working days

This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and multi-agent systems. Further, it presents automated negotiation scenarios involving negotiation encounters that may have, for instance, a large number of agents or a large number of issues with interdependencies and/or real-time constraints. This book includes carefully selected and reviewed outcomes of the 11th International Workshop on Automated Negotiations (ACAN) held in Stockholm, Sweden, 2018, in conjunction with IJCAI-ECAI-2018. Written by leading academic and industrial researchers, it is a valuable resource for professionals and scholars working on complex automated negotiations. Furthermore, the in-depth descriptions of automated negotiating agent programs help readers who are involved in writing codes for automated agents.

Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed): Warkentin Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed)
Warkentin
R2,366 Discovery Miles 23 660 Ships in 18 - 22 working days

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.

Management Innovation and Big Data (Hardcover, 1st ed. 2023): Zheng Qin, Yan Li, Yinzhou Yang Management Innovation and Big Data (Hardcover, 1st ed. 2023)
Zheng Qin, Yan Li, Yinzhou Yang
R2,410 Discovery Miles 24 100 Ships in 18 - 22 working days

Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest. Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet.

Market Engineering - Insights from Two Decades of Research on Markets and Information (Hardcover, 1st ed. 2021): Henner Gimpel,... Market Engineering - Insights from Two Decades of Research on Markets and Information (Hardcover, 1st ed. 2021)
Henner Gimpel, Jan Kramer, Dirk Neumann, Jella Pfeiffer, Stefan Seifert, …
R1,539 Discovery Miles 15 390 Ships in 18 - 22 working days

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Overall, this book is a source of inspiration for everybody working on the vision of advancing the science of engineering markets and managing information for contributing to a bright, sustainable, digital world. Markets are powerful and extremely efficient mechanisms for coordinating individuals' and organizations' behavior in a complex, networked economy. Thus, designing, monitoring, and regulating markets is an essential task of today's society. This task does not only derive from a purely economic point of view. Leveraging market forces can also help to tackle pressing social and environmental challenges. Moreover, markets process, generate, and reveal information. This information is a production factor and a valuable economic asset. In an increasingly digital world, it is more essential than ever to understand the life cycle of information from its creation and distribution to its use. Both markets and the flow of information should not arbitrarily emerge and develop based on individual, profit-driven actors. Instead, they should be engineered to serve best the whole society's goals. This motivation drives the research fields of market engineering and information management. With this book, the editors and authors honor Professor Dr. Christof Weinhardt for his enormous and ongoing contribution to market engineering and information management research and practice. It was presented to him on the occasion of his sixtieth birthday in April 2021. Thank you very much, Christof, for so many years of cooperation, support, inspiration, and friendship.

Web Information Systems (Hardcover, New): Web Information Systems (Hardcover, New)
R2,153 Discovery Miles 21 530 Ships in 18 - 22 working days

The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose distributed computing in the future. Web Information Systems is dedicated to the new era of information systems on web environments, due to not only the growing popularity of the web technology but also the roles that web technology play in modern information systems. The major elements of web information systems include web semantics, XML technologies, web mining and querying, web-based information systems, information extraction, and web semantics.

Global Migration, Entrepreneurship and Society (Hardcover): Natalia Vershinina, Peter Rodgers, Mirela Xheneti, Jan Brzozowski,... Global Migration, Entrepreneurship and Society (Hardcover)
Natalia Vershinina, Peter Rodgers, Mirela Xheneti, Jan Brzozowski, Paul Lassalle
R2,981 Discovery Miles 29 810 Ships in 10 - 15 working days

In the field of business and management, the core concept associated with migration sees "difference and distance" as liabilities, whether they are national, cultural, geographic, or semantic. While existing research is valuable, recently it has been suggested that an emphasis on liabilities and adverse outcomes associated with such differences may hinder our understanding of the conditions that help to leverage the value of diversity in a wide range of contexts. Global Migration, Entrepreneurship and Society seeks to explore these seemingly interconnected processes, offering a safe space to critically examine the specific political contexts of excluded groups and develop a much-needed theoretical and policy-related set of writings that can cast light on the workings and complexities of processes of global migration, entrepreneurship and societal integration.

Trust in E-Services - Technologies, Practices and Challenges (Hardcover): Ronggong Song, Larry Korba, George Yee Trust in E-Services - Technologies, Practices and Challenges (Hardcover)
Ronggong Song, Larry Korba, George Yee
R2,619 Discovery Miles 26 190 Ships in 18 - 22 working days

The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the world. Trust in E-Services: Technologies, Practices and Challenges provides an overview of e-service trust issues, including: definitions, constructs, and relationships with other research topics such as security, privacy, reputation, and risk. Trust in E-Services: Technologies, Practices and Challenges introduces and discusses the existing trust platforms and management tools such as trust evaluation, reasoning approaches, and mechanisms for e-services. This book also offers contributions from researchers and practitioners with real-life experience and practice on how to build a trust environment for e-government services.

Applied Financial Econometrics in e-Commerce (Hardcover, New): Sardar M. N Islam, K.B. Oh Applied Financial Econometrics in e-Commerce (Hardcover, New)
Sardar M. N Islam, K.B. Oh
R3,682 Discovery Miles 36 820 Ships in 10 - 15 working days

This title is concerned with the investigation of the contemporary financial issues of the e-commerce market.

E-Government Success around the World - Cases, Empirical Studies, and Practical Recommendations (Hardcover, New): J. Ramon... E-Government Success around the World - Cases, Empirical Studies, and Practical Recommendations (Hardcover, New)
J. Ramon Gil-Garcia
R4,444 Discovery Miles 44 440 Ships in 9 - 17 working days

While some e-government projects fail to deliver the expected benefits due to numerous technical, organizational, institutional, and contextual factors, information technology continues to be utilized by international governments to achieve countless benefits. E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations presents the latest findings in the area of e-government success. Written for academics and professionals, this book aims to improve the understanding of e-government success factors and cultural contexts in the field of governmental information technologies in various disciplines such as political science, public administration, information and communication sciences, and sociology.

The Passive Income Blueprint - Real Estate Investing Edition: Create Passive Income with Real Estate, Reits, Tax Lien... The Passive Income Blueprint - Real Estate Investing Edition: Create Passive Income with Real Estate, Reits, Tax Lien Certificates and Residential and Commercial Apartment Rental Property Investments (Hardcover)
Income Mastery
R633 R567 Discovery Miles 5 670 Save R66 (10%) Ships in 18 - 22 working days
Security Fundamentals for E-commerce (Hardcover): Vesna Hassler Security Fundamentals for E-commerce (Hardcover)
Vesna Hassler 1
R2,617 Discovery Miles 26 170 Ships in 18 - 22 working days

In the world of e-commerce, security has quickly become of paramount importance. This unique book provides an in-depth understanding of basic security problems and relevant e-commerce solutions. From designing secure Web, e-commerce, and mobile commerce applications to securing internal networks to providing secure employee/user authentication, this cutting-edge book gives professionals the tools they need to solve their e-commerce security problems.

"Internet Plus" Pathways to the Transformation of China's Property Sector (Hardcover, 1st ed. 2016): Shusong Ba, Xianling... "Internet Plus" Pathways to the Transformation of China's Property Sector (Hardcover, 1st ed. 2016)
Shusong Ba, Xianling Yang
R3,277 Discovery Miles 32 770 Ships in 10 - 15 working days

This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities.

Internet Resources and Services for International Marketing and Advertising - A Global Guide (Hardcover): James R. Coyle Internet Resources and Services for International Marketing and Advertising - A Global Guide (Hardcover)
James R. Coyle
R2,400 Discovery Miles 24 000 Ships in 10 - 15 working days

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

Electronic Payment Systems for E-commerce (Hardcover, 2nd Revised edition): Donal O'Mahony, Michael Peirce, Hitesh Tewari Electronic Payment Systems for E-commerce (Hardcover, 2nd Revised edition)
Donal O'Mahony, Michael Peirce, Hitesh Tewari
R2,493 Discovery Miles 24 930 Ships in 9 - 17 working days

This newly revised edition of the highly successful 1997 book offers professionals and students an up-to-date, in-depth understanding of how payments are made electronically across the Internet. The second edition explores the very latest developments in this quickly expanding area, including the newest security techniques and methods, and features a completely new chapter on the exciting advances in mobile commerce. Pub 8/01.

E-Business & ERP - Transforming the Enterprise (Hardcover): G. Norris E-Business & ERP - Transforming the Enterprise (Hardcover)
G. Norris
R1,660 R1,347 Discovery Miles 13 470 Save R313 (19%) Ships in 18 - 22 working days

Is Your Company Getting the Most from Its Investment in Change?

Many companies have already invested heavily in infrastructure change, some are making that investment now, and all are contemplating the costs of becoming or evolving as an e-business. Is your company a "greenfield" organization with no back-end systems, or one whose infrastructure support systems are integrated across the enterprise? Are you just beginning to think about e-business capabilities, or are you on the leading edge of convergence? Whatever your company’s position on the ERP/E-Business Matrix, E-Business and ERP: Transforming the Enterprise provides the proven techniques you need to know to meld enterprise resource planning capabilities with the communications power of the Internet.

Is Your Company Positioned for E-Business Success?

The Internet has revolutionized twenty-first century business. Organizations today can communicate with customers, suppliers, and sellers at e-speed with the click of a mouse. Yet, with all of the excitement about the external possibilities of the Internet, companies still need efficient internal processes to make and move products, manage finances, recruit and motivate employees, and excel.

E-Business and ERP: Transforming the Enterprise covers the skills and tools you will need to combine existing ERP software and capabilities with emerging Web-based technologies. In this forward-thinking outline for a new business structure, executives and managers will discover:

  • Strategies for established companies to penetrate the Internet marketplace
  • Procedures that lower costs across the supply and demand chain
  • Techniques that help you meet–and master–the dot.com challenge

The companies best positioned to succeed in the near future are those that can balance existing ERP-based infrastructures and capabilities with exciting new e-business innovations. E-Business and ERP: Transforming the Enterprise examines the changing but essential role of ERP, places it in the context of the Web-based technologies defining today’s e-business environment, and reveals how to blend the best aspects of both to create a strong and flexible twenty-first century business enterprise.

Social Selling - Techniques to Influence Buyers and Changemakers (Hardcover, 2nd Revised edition): Timothy Hughes Social Selling - Techniques to Influence Buyers and Changemakers (Hardcover, 2nd Revised edition)
Timothy Hughes
R2,313 Discovery Miles 23 130 Ships in 18 - 22 working days

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

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