This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features * Introduces computational advertising and Internet monetization * Covers data processing, utilization, and trading * Uses business logic as the driving force to explain online advertising products and technology advancement * Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems * Includes case studies and code snippets

There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion--sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless--Amazon now sells products in more than 40 categories and is the web's number one retailer with more than 81 million customers. As the authors of the popular book "eBay PowerSeller Secrets," Debra and Brad Schepp are experts at making big money selling products on the web. Now, in" Amazon Top Seller Secrets," they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: - navigate the Amazon marketplace - set the right price for merchandise - drive more traffic to their product pages - achieve consistently high feedback ratings - become an Amazon Pro Merchant - open more than one Amazon WebStore - source the best products - and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.

Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods - all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire - a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month. The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is: Packed with interviews featuring small business owners crushing it online. A practical framework that explains how to scale up an e-commerce business for even the most novice reader. An enthusiasm guide of Amazon's 3rd party selling system which has created a boom in Private Label product strategies.

Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. ""Cases on Electronic Commerce Technologies and Applications"" presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's-and tomorrow's-retail environment.

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. Rose details the simple steps he took to make a fortune on the Internet. These tales of failure and success will motivate you to jump in and start your own journey. "Millionaire Within is a book every entrepreneur needs to read. E. Brian Rose does a fantastic job taking you through the 'real' world of business building. And of course all roads lead to the Internet. You either understand online marketing or you are walking dead, but just don't know it yet." -Wayne Allyn Root Bestselling author of "The Power of RELENTLESS" Former Vice Presidential nominee & National Media Personality Founder of WayneRoot.com, RelentlessROOT.com, ROOTforAmerica.com and WinningEDGE.com "Engaging... Intriguing... E. Brian Rose is masterful at mixing stories with teaching concepts. This book reads like a Hollywood movie!" -James Malinchak Featured on ABCs Hit TV Show, "Secret Millionaire" Author of the Top-Selling Book, Millionaire Success Secrets Founder, BigMoneySpeaker.com

Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers. The book explores a wide range of issues concerning innovative ICT-enabled digital services, their usability and their consequent role in social inclusion, It includes the impacts of the use of ICT-enabled digital services on individuals, organisations, governments and society, and offers a theoretically informed and empirically rich account of the socio-technical, management and policy aspects of social inclusion and innovative ICT-enabled digital services. This publication offers insights from the perspectives of Information Systems, Media and Communications, Management and Social Policy, drawing on research from these disciplines to inform readers on diverse aspects of social inclusion and usability of innovative ICT-enabled digital services. The originality of this book lies in the combination of socio-technical, management and policy perspectives offered by the contributors, and integrated by the editors, as well as in the interdisciplinary and both theoretically framed and empirically rich features of the various chapters of the book. While providing a timely account of existing evidence and debates in the field of social inclusion and technology usability, this book will also offer some original insights into what practitioners, experts and researchers are to expect in the near future to be the emerging issues and agendas concerning the role of technology usability in social inclusion and the emerging forms and attributes of the latter. Through a collection of high quality, peer reviewed papers; Social Inclusion and Usability of Innovative ICT-enabled Services will enhance knowledge of social inclusion and usability of innovative ICT-enabled digital services and applications at a diver

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s.

The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore to some degree distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible by the development of a worldwide and integrated telecommunications network, whose unequal presence dictates the capabilities of places and communities to be connected to the global economy. However, the threat of the digital divide must not be overstated. In cities, rural areas, and emerging countries, local development is wrapped up in human capital, rather than technology.

This engaging and accessible text describes and explains the patterns and dynamics of today s digital economic space. The effects on places and regions and the people in them are at the core of the authors analysis, illustrated by many real examples. This book will be useful to anyone studying business and management, geography and information and communication studies.

Digital Governance provides managers with a simple and jargon-free introduction to the impact that digital technology can have on the governance of their organisations. Digital technology is at the heart of any enterprise today, changing business processes and the way we work. But this technology is often used inefficiently, riskily or inappropriately. Worse perhaps, many organisational leaders fail to grasp the opportunities it offers and thus fail to "transform" their organisations through the use of technology. This book provides an explanation of the basic issues around the opportunities and risks associated with digital technology. It describes the role that digital technology can play across organisations (and not just behind the locked doors of the IT department), giving boards and top management the insight to develop strategies for investing in and exploiting digital technology as well as arming them with the knowledge required to ask the right questions of specialists and to detect when the answers given are evasive or irrelevant. International in its scope, this essential book covers the fundamental principles of digital governance such as leadership, capability, accountability for value creation and transparency of reporting, integrity and ethical behaviour.

This concise and current guidebook to the legal issues involved with conducting e-business is a one-stop source for both domestic and cross-border laws and regulations. Any business that conducts commerce via a Web site must deal with these issues with regard to numerous situations. This book addresses the legal ramifications of developing and hosting websites, explains how to minimize liability through the use of website Terms of Use and user agreements, explicates specific international issues arising from the conduct of e-commerce, examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Entrepreneurs, executives, and corporate counsel from enterprises of all sizes and in all industries will benefit from this useful legal roadmap.

The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online.

Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.

Ever Wanted to Own Your Own Business? The Website Investor exposes the financial potential of website ownership to everyone who ever wanted to own their own business and work from home. Whether you want to earn $500 per month or $5 million, there is already a website for sale doing just that. Savvy businesspeople know never to start from scratch. The Website Investor reveals how to find websites with existing profits and existing customers so you can take advantage of someone else's hard work. You'll learn how to: * Locate website opportunities that are right for you * Uncover hidden gems by assessing untapped potential * Estimate a website's value * Avoid risk and scams * Get the price you want * Take over from the seller with minimum fuss * Outsource work you don't want to do or don't know how to do * Make passive income from "no effort" and "low effort" websites "......endorsement....." Joel Comm - New York Times bestselling author of KaChing: Running an Online Business That Pays and Pays Jeff Hunt owns more than three hundred income-producing websites and will help you get in the game at HeckYeah.org - Heck Yeah You Can Do It!

Some 543,000 small businesses are started from scratch each month. The Website Investor explains how to buy existing website businesses and bypass the start-from-scratch process. The little known but massive marketplace for websites is unveiled along with a detailed guide to finding, evaluating, and acquiring profitable online businesses.

Internet marketing is leading the massive wave of electronic commerce, but contrary to what people think, the internet has been a hard sell right from the start. What were the first critical decisions for marketers and advertisers that locked internet marketing on its current path? Steinbock interviewed dozens of the early key players and finds that the internet had to sell the idea of itself as not just a new media but an entirely new marketspace--that is, a space in the consumer and business-to-business markets both. Covering the entire field, Steinbock's unique study proves that regardless of what may come next, it is crucial to understand what came first. His book will be essential for today's marketing, advertising, and internet decision makers, and a fascinating read for business and media watchers everywhere.

Steinbock shows the obstacle and barriers that faced the initial entrepreneurs and user companies, reconstructing the progression of internet marketing from the campaigns in the 1970s and 1980s, and in fact as far back as the 1940s and mid-1950s. He shows that internet marketing really began in business-to-business marketing, and only after AT&T and the Telcos argued that the internet was theoretically impossible and that it would crush American telecommunications if it ever did arrive. Ad agency execs? They hardly noticed the internet until the mid-1990s. Steinbock digs into the proliferation of marketing channels and the details of browsers, home pages, and web sites. He examines technology marketing, relationship marketing, and the connection between the internet, intranets, and marketing channels. In Chapter 4 he lays out the promise of internet marketing, the story of Zima and banner advertising, moving from there to the problems of online branding, online and offline advertising, broadcast hybrids, and online access to community providers. Steinbock ends with a look toward global markets and the war for eyeballs--the similarities and differences between television and the internet. His book is meticulously researched, authoritative, and well illustrated and will have special value for students and teachers in college courses in advertising, marketing, and media studies.

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides practical knowledge and insight that allow engineers to navigate systems as well as the massive tomes containing standards and manuals. Dedicated to card acquiring exclusively, the book covers: Payment cards and protocols EMV contact chip and contactless transactions Disputes, arbitration, and compliance Data security standards in the payment card industry Validation algorithms Code tables Basic cryptography Pin block formats and algorithms When necessary the book discusses issuer-side features or standards insomuch as they are required for the sake of completeness. For example, protocols such as EMV 3-D Secure are not covered to the last exhaustive detail. Instead, this book provides an overview, justification, and logic behind each message of the protocol and leaves the task of listing all fields and their formats to the standard document itself. The chapter on EMV contact transactions is comprehensive to fully explain this complex topic in order to provide a basis for understanding EMV contactless transaction. A guide to behind-the-scenes business processes, relevant industry standards, best practices, and cryptographic algorithms, Acquiring Card Payments covers the essentials so readers can master the standards and latest developments of card payment systems and technology

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become `the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing.

The fascinating journey from humble start-up to the web's biggest retailer demonstrates how Bezos's determination to make his dream a reality has also, for better or for worse, changed the way we live our lives today.

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

The Business of Innovating Online responds to a critical need for concrete narratives of innovation success that can serve as a foundation for administrators and leaders who are in need of practical guidance as they scale and grow their online learning organizations. Through specific examples and practical suggestions from experienced e-learning leaders, readers will be introduced to concrete strategies for how to create a climate of creativity and innovation that can lead to more successful and scalable online programs and initiatives. The Business of Innovating Online demystifies the relationship between business, creativity, and innovation by describing the logistics required to create an agile online education enterprise. Topics discussed will include: Defining innovation and creativity for online education and e-learning Knowing when and how to innovate Creating a culture of innovation Effectively leading innovation Collaborative innovation Making innovation stick and transitioning innovative strategies into day-to-day practice Assuring quality in the midst of innovation Staffing structures/administrative stability to support creativity and innovation The Business of Innovating Online provides both novice and experienced online education administrators with a comprehensive overview of a range of online innovations, how they came to be created, the components that led to their success, and concrete steps that they can take to create a more innovative culture for their own e-learning organization.