Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. ""Cases on Electronic Commerce Technologies and Applications"" presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.

Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

This concise and current guidebook to the legal issues involved with conducting e-business is a one-stop source for both domestic and cross-border laws and regulations. Any business that conducts commerce via a Web site must deal with these issues with regard to numerous situations. This book addresses the legal ramifications of developing and hosting websites, explains how to minimize liability through the use of website Terms of Use and user agreements, explicates specific international issues arising from the conduct of e-commerce, examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Entrepreneurs, executives, and corporate counsel from enterprises of all sizes and in all industries will benefit from this useful legal roadmap.

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. Rose details the simple steps he took to make a fortune on the Internet. These tales of failure and success will motivate you to jump in and start your own journey. "Millionaire Within is a book every entrepreneur needs to read. E. Brian Rose does a fantastic job taking you through the 'real' world of business building. And of course all roads lead to the Internet. You either understand online marketing or you are walking dead, but just don't know it yet." -Wayne Allyn Root Bestselling author of "The Power of RELENTLESS" Former Vice Presidential nominee & National Media Personality Founder of WayneRoot.com, RelentlessROOT.com, ROOTforAmerica.com and WinningEDGE.com "Engaging... Intriguing... E. Brian Rose is masterful at mixing stories with teaching concepts. This book reads like a Hollywood movie!" -James Malinchak Featured on ABCs Hit TV Show, "Secret Millionaire" Author of the Top-Selling Book, Millionaire Success Secrets Founder, BigMoneySpeaker.com

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated. This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.

Internet marketing is leading the massive wave of electronic commerce, but contrary to what people think, the internet has been a hard sell right from the start. What were the first critical decisions for marketers and advertisers that locked internet marketing on its current path? Steinbock interviewed dozens of the early key players and finds that the internet had to sell the idea of itself as not just a new media but an entirely new marketspace--that is, a space in the consumer and business-to-business markets both. Covering the entire field, Steinbock's unique study proves that regardless of what may come next, it is crucial to understand what came first. His book will be essential for today's marketing, advertising, and internet decision makers, and a fascinating read for business and media watchers everywhere.

Steinbock shows the obstacle and barriers that faced the initial entrepreneurs and user companies, reconstructing the progression of internet marketing from the campaigns in the 1970s and 1980s, and in fact as far back as the 1940s and mid-1950s. He shows that internet marketing really began in business-to-business marketing, and only after AT&T and the Telcos argued that the internet was theoretically impossible and that it would crush American telecommunications if it ever did arrive. Ad agency execs? They hardly noticed the internet until the mid-1990s. Steinbock digs into the proliferation of marketing channels and the details of browsers, home pages, and web sites. He examines technology marketing, relationship marketing, and the connection between the internet, intranets, and marketing channels. In Chapter 4 he lays out the promise of internet marketing, the story of Zima and banner advertising, moving from there to the problems of online branding, online and offline advertising, broadcast hybrids, and online access to community providers. Steinbock ends with a look toward global markets and the war for eyeballs--the similarities and differences between television and the internet. His book is meticulously researched, authoritative, and well illustrated and will have special value for students and teachers in college courses in advertising, marketing, and media studies.

Boost Efficiency, Sales, and Profits by, Unleashing the Power of Web Technology "Forget Web hype, Internet academia, and all the new technology books you’ve read before. This one really delivers. The authors have created a practical and useful set of tools any CEO, manager, or entrepreneur can use to empower their organizations and themselves. I’m sending copies to all of my companies." —Ed Bennett, Chairman Prodigy Ventures "In this well-written and easy-to-read book, McEachern and O’Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovators have parlayed Internet technology into business advantage. McEachern and O’Keefe provide insight into how business can leverage the Internet as a powerful commercial tool and strategic weapon." —George Tillmann, Vice President Booz • Allen & Hamilton "Re-Wiring Business gives us the opportunity to not repeat our mistakes by focusing on the Internet as a fantastic communications tool that can increase worker productivity, raise service levels, and allow all who need information to have access to it." —Phyllis K. Sokol, Director of Educational Services for the Commerce Enterprise Business Unit, Sterling Commerce "A powerful reference for companies who are competing in the digital age, this book comes at an intriguing time in business and addresses many of the trends and issues facing organizations today." —Cheryl Currid, President, Currid & Company

In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features * Introduces computational advertising and Internet monetization * Covers data processing, utilization, and trading * Uses business logic as the driving force to explain online advertising products and technology advancement * Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems * Includes case studies and code snippets

In this original and highly useful resource, Colin Rule— a pioneer in the field of online dispute resolution (ODR)— shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Based on exclusive research and up-to-date best practices, Online Dispute Resolution for Business presents expert advice on how ODR can save time and money, offering timely suggestions and proven approaches for resolving business related conflicts online.

Ever Wanted to Own Your Own Business? The Website Investor exposes the financial potential of website ownership to everyone who ever wanted to own their own business and work from home. Whether you want to earn $500 per month or $5 million, there is already a website for sale doing just that. Savvy businesspeople know never to start from scratch. The Website Investor reveals how to find websites with existing profits and existing customers so you can take advantage of someone else's hard work. You'll learn how to: * Locate website opportunities that are right for you * Uncover hidden gems by assessing untapped potential * Estimate a website's value * Avoid risk and scams * Get the price you want * Take over from the seller with minimum fuss * Outsource work you don't want to do or don't know how to do * Make passive income from "no effort" and "low effort" websites "......endorsement....." Joel Comm - New York Times bestselling author of KaChing: Running an Online Business That Pays and Pays Jeff Hunt owns more than three hundred income-producing websites and will help you get in the game at HeckYeah.org - Heck Yeah You Can Do It!

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Many people believe that Amazon s success is the direct result of a strong user shopping experience. This however is only part of the reason shy Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. Amazon s Dirty Little Secrets" will show you how you can accomplish this for your company.

"Amazon s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.

P Plenty of traffic

O Offer something for free

W Win their trust

E Engaging experience

R Request an action

+ additional tips & secrets

Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book."

Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers. The book explores a wide range of issues concerning innovative ICT-enabled digital services, their usability and their consequent role in social inclusion, It includes the impacts of the use of ICT-enabled digital services on individuals, organisations, governments and society, and offers a theoretically informed and empirically rich account of the socio-technical, management and policy aspects of social inclusion and innovative ICT-enabled digital services. This publication offers insights from the perspectives of Information Systems, Media and Communications, Management and Social Policy, drawing on research from these disciplines to inform readers on diverse aspects of social inclusion and usability of innovative ICT-enabled digital services. The originality of this book lies in the combination of socio-technical, management and policy perspectives offered by the contributors, and integrated by the editors, as well as in the interdisciplinary and both theoretically framed and empirically rich features of the various chapters of the book. While providing a timely account of existing evidence and debates in the field of social inclusion and technology usability, this book will also offer some original insights into what practitioners, experts and researchers are to expect in the near future to be the emerging issues and agendas concerning the role of technology usability in social inclusion and the emerging forms and attributes of the latter. Through a collection of high quality, peer reviewed papers; Social Inclusion and Usability of Innovative ICT-enabled Services will enhance knowledge of social inclusion and usability of innovative ICT-enabled digital services and applications at a diver

Much of the e-commerce and IT research in small and medium sized enterprises (SME) indicates that these smaller businesses are lagging behind in implementing technological advances. This raises concerns for these SME's success as the Information Age becomes ever more of a reality. e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges offers a collection of chapters highlighting successful policy and practices which encourage SME's success in numerous different countries. Such a collection of international experiences and expertise offers policymakers, legislators, researchers, and to professionals insight into addressing the significant issues that are importance to the small business sector and ultimately will lead to the depiction of a more effective regulatory frameworks that will lead to the long-term success of EC in SMEs in countries around the world.

Digital Governance provides managers with a simple and jargon-free introduction to the impact that digital technology can have on the governance of their organisations. Digital technology is at the heart of any enterprise today, changing business processes and the way we work. But this technology is often used inefficiently, riskily or inappropriately. Worse perhaps, many organisational leaders fail to grasp the opportunities it offers and thus fail to "transform" their organisations through the use of technology. This book provides an explanation of the basic issues around the opportunities and risks associated with digital technology. It describes the role that digital technology can play across organisations (and not just behind the locked doors of the IT department), giving boards and top management the insight to develop strategies for investing in and exploiting digital technology as well as arming them with the knowledge required to ask the right questions of specialists and to detect when the answers given are evasive or irrelevant. International in its scope, this essential book covers the fundamental principles of digital governance such as leadership, capability, accountability for value creation and transparency of reporting, integrity and ethical behaviour.

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides practical knowledge and insight that allow engineers to navigate systems as well as the massive tomes containing standards and manuals. Dedicated to card acquiring exclusively, the book covers: Payment cards and protocols EMV contact chip and contactless transactions Disputes, arbitration, and compliance Data security standards in the payment card industry Validation algorithms Code tables Basic cryptography Pin block formats and algorithms When necessary the book discusses issuer-side features or standards insomuch as they are required for the sake of completeness. For example, protocols such as EMV 3-D Secure are not covered to the last exhaustive detail. Instead, this book provides an overview, justification, and logic behind each message of the protocol and leaves the task of listing all fields and their formats to the standard document itself. The chapter on EMV contact transactions is comprehensive to fully explain this complex topic in order to provide a basis for understanding EMV contactless transaction. A guide to behind-the-scenes business processes, relevant industry standards, best practices, and cryptographic algorithms, Acquiring Card Payments covers the essentials so readers can master the standards and latest developments of card payment systems and technology

The Business of Innovating Online responds to a critical need for concrete narratives of innovation success that can serve as a foundation for administrators and leaders who are in need of practical guidance as they scale and grow their online learning organizations. Through specific examples and practical suggestions from experienced e-learning leaders, readers will be introduced to concrete strategies for how to create a climate of creativity and innovation that can lead to more successful and scalable online programs and initiatives. The Business of Innovating Online demystifies the relationship between business, creativity, and innovation by describing the logistics required to create an agile online education enterprise. Topics discussed will include: Defining innovation and creativity for online education and e-learning Knowing when and how to innovate Creating a culture of innovation Effectively leading innovation Collaborative innovation Making innovation stick and transitioning innovative strategies into day-to-day practice Assuring quality in the midst of innovation Staffing structures/administrative stability to support creativity and innovation The Business of Innovating Online provides both novice and experienced online education administrators with a comprehensive overview of a range of online innovations, how they came to be created, the components that led to their success, and concrete steps that they can take to create a more innovative culture for their own e-learning organization.