Computational Advertising - Market and Technologies for Internet Commercial Monetization (Hardcover, 2nd edition)

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features * Introduces computational advertising and Internet monetization * Covers data processing, utilization, and trading * Uses business logic as the driving force to explain online advertising products and technology advancement * Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems * Includes case studies and code snippets

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	May 2020
First published:	2020
Authors:	Peng Liu • Chao Wang
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	442
Edition:	2nd edition
ISBN-13:	978-0-367-20638-3
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Computing & IT > Applications of computing > Databases > General Promotions
LSN:	0-367-20638-2
Barcode:	9780367206383

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