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The Business of Data - Commercial Opportunities and Social Challenges in a World Fuelled by Data (Hardcover)
Loot Price: R3,963
Discovery Miles 39 630
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The Business of Data - Commercial Opportunities and Social Challenges in a World Fuelled by Data (Hardcover)
Series: Innovation and Technology Horizons
Expected to ship within 12 - 17 working days
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This book is about the rise of data as a driver of innovation and
economic growth. It charts the evolution of business data as a
valuable resource and explores some of the key business, economic
and social issues surrounding the data-driven revolution we are
currently going through. Readers will gain an understanding of the
historical underpinnings of the data business and why the
collection and use of data has been driven by commercial needs.
Readers will also gain insights into the rise of the modern
data-driven technology giants, their business models and the
reasons for their success. Alongside this, some of the key social
issues including privacy are considered and the challenges these
pose to policymakers and regulators. Finally, the impact of
pervasive computing and the Internet of Things (IoT) is explored in
the context of the new sources of data that are being generated.
This book is useful for students and practitioners wanting to
better understand the origins and drivers of the current
technological revolution and the key role that data plays in
innovation and business success.
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