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Books > Business & Economics > Business & management > E-commerce
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well-kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson. This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay -learned through years of experience - and his tips on expanding your small business using eBay as a global market, but he'll also give fun side-notes and anecdotes, keeping the book lively and making it a fun and interesting read. This book will be a must-have for all current and aspiring eBay sellers, all small-business owners, and anyone who wants to learn how to start a million-dollar company.
There is no shortage of strategic reasons for taking partnering seriously in today’s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world. A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. –Dr Charles Hampden-Turner, Cambridge University, Judge Institute of Management Studies Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boundaries for some of their critical resources. This book offers clear and practical guidelines for the manager who has to grapple with the multilevel and multicultural complexities of the partnering process. I highly recommend it. –Max Boisot, Snider Center for Entrepreneurial Research, Wharton Business School
This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
This book investigates solutions incorporated by architecture boards in global enterprises to resolve issues and mitigate related architecture risks, while also proposing and implementing an adaptive integrated digital architecture framework (AIDAF) and related models and approaches/platforms, which can be applied in companies to promote IT strategies using cloud/mobile IT/digital IT. The book is divided into three main parts, the first of which (Chapters 1-2) addresses the background and motivation for AIDAF aligned with digital IT strategies. The second part (Chapter 3) provides an overview of strategic enterprise architecture (EA) frameworks for digital IT, elaborates on the essential elements of EA frameworks in the digital IT era, and advocates using AIDAF, models for architecture assessment/risk management, knowledge management on digital platforms. In turn, the third part (Chapters 4-7) demonstrates the application and benefits of AIDAF and related models, as shown in three case studies. "I found this book to be a very nice contribution to the EA community of practice. I can recommend this book as a textbook for digital IT strategists/practitioners, EA practitioners, students in universities and graduate schools." (From the Foreword by Scott A. Bernard) "In this new age of the digital information society, it is necessary to advocate a new EA framework. This book provides state-of-the art knowledge and practices about EA frameworks beneficial for IT practitioners, IT strategists, CIO, IT architects, and even students. It serves as an introductory textbook for all who drive the information society in this era."(From the Foreword by Jun Murai)
Most CEOs are good, honest and good corporate citizens. But they can do better. Out-sourcing is good...if...it is fair and balanced, but the horror comes when its your turn on the chopping block... Forty six state governments now Out-source jobs and contracts to foreign countries like India, China, and more... American HMOs, Insurance companies, banks, and credit card companies are processing your social security information, your medical and financial data with employees oversees where no laws protect you from the sharing and releasing of your personal information. By the year 2017, $163.1 billion in American wages will have been shifted from America to low-wage countries. Tens of thousands of high-tech jobs, our "intellectual-property" is being sent overseas. You, your/our children, the American dream and our middle class way of life is at stake, and what you can do about it... "American CEOs can do better we have the technology?" DR. Wayne tells you about this threat to our middle-class, the American dream...and how we can stop this non-sense
This book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world. Whilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.
"Mastering Search Advertising" shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today "A well researched, truthful, and up-to-date guide for
pay-per-click marketers."
I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what? Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar. But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no. Here’s exactly what this book will show you how to do:
How To Charge a Lot More Than You Currently Are…
How To Make Your Product So Good, Prospects Find A Way To Pay For It
How To Enhance Your Offer So Much, Prospects Buy Without Hesitating The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale. If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.
This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia's needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.
While some e-government projects fail to deliver the expected benefits due to numerous technical, organizational, institutional, and contextual factors, information technology continues to be utilized by international governments to achieve countless benefits. E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations presents the latest findings in the area of e-government success. Written for academics and professionals, this book aims to improve the understanding of e-government success factors and cultural contexts in the field of governmental information technologies in various disciplines such as political science, public administration, information and communication sciences, and sociology.
The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose distributed computing in the future. Web Information Systems is dedicated to the new era of information systems on web environments, due to not only the growing popularity of the web technology but also the roles that web technology play in modern information systems. The major elements of web information systems include web semantics, XML technologies, web mining and querying, web-based information systems, information extraction, and web semantics.
The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. In The Metaverse Handbook, you'll discover: What the metaverse is, why you should care about it, and how to build your metaverse strategy The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3 How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse. An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.
This title is concerned with the investigation of the contemporary financial issues of the e-commerce market.
The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the world. Trust in E-Services: Technologies, Practices and Challenges provides an overview of e-service trust issues, including: definitions, constructs, and relationships with other research topics such as security, privacy, reputation, and risk. Trust in E-Services: Technologies, Practices and Challenges introduces and discusses the existing trust platforms and management tools such as trust evaluation, reasoning approaches, and mechanisms for e-services. This book also offers contributions from researchers and practitioners with real-life experience and practice on how to build a trust environment for e-government services. |
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